DOI 10.51955/2312-1327_2023_4_116

Nadezhda N. Kazydub

Inessa E. Klamer

Abstract. The article presents the description of axiological parametrization as an instrument of the image of the future construal in glossy fashion magazines. The aim of the research is substantiated by the value society attaches to the image of the future, on the one hand, and the critical role of media in the modern world, on the other hand. It has been revealed, that in fashion magazines the image of the future takes the form of a trend as a cluster of axiological parameters. In the article three axiological parameters have been identified: brightness, innovation and creativity. The language representations of the image of the future axiological content and its pragmatic force have been described.

Key words: image of the future, social expectations, media communication, orientation potential, linguistic personality, discourse construction, discourse of glossy magazines, trend, linguistic culture.

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DOI 10.51955/2312-1327_2023_4_127

Ekaterina V. Miletova

Yulia P. Chalaya

Abstract. The focus of this research is the concept of «God» and its metaphorical representation in the English religious discourse. The research material is 570 religious texts published in American Theological Inquiry journal from 2000 to the present and posted on the publisher’s website. The paper emphasizes the importance of metaphor in the formation of the addressee’s (believer’s) knowledge about the image of God, his unique abilities and nature. Based on the results of an empirical analysis of the language material, the authors come to the following conclusions: 1) in the conceptual sphere of the English religious discourse, the concept of «God» is one of the key elements which form the system of religious knowledge of a person; 2) the religious discursive sphere is the space of actualization of a cognitive metaphor formed according to the scheme X is Y; 3) in English religious texts, the concept of «God» is often verbalized by metaphors; 4) the main linguistic means of manifestation of the metaphorical model «God is … » are nouns belonging to the core of the metaphor, adjectives and verbs, as a rule, representing the metaphorical periphery.

Key words: English religious discourse, faith, cognitive metaphor, concept of God, metaphorical model, metaphorical core, metaphorical periphery, evaluation, religious text. 

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DOI 10.51955/2312-1327_2023_3_90

Tatiana I. Semenova

Abstract. The study discusses linguistic categorization of erroneous cognitions verbalized by linguistic units like mistake, make a mistake, error, blunder, make a blunder, gaffe, make a gaffe, wrong, get something wrong, make a wrongdoing, wrongness. Of central concern in the research is the issue of the modus (interpretative) character of the concept MISTAKE that serves as the conceptual basis of the modus category of erroneous cognitions. The paper highlights the issue that the concept MISTAKE as a conceptually complex knowledge structure activates two types of knowledge representation: the primary knowledge representation of the events in the physical world (Тelling him the truth)) and the secondary evaluative representation of the knowledge once verbalized (was a mistake).  The paper focuses on the interpretative function of negative evaluative interpretation that serves as the conceptual basis of the modus category of erroneous cognitions. The author comes to the conclusion that the modus category of erroneous cognitions serves to interpret the secondary representation of knowledge from the perspective of the negative evaluation conceptualized as ‘an action  that produces a result that is not intended.’ The modus function of the negative evaluative interpretation serves as the conceptual basis of the modus category of erroneous cognitions. The findings obtained may be helpful for further study of the processes of evaluative interpretation and evaluative categorization as an integral part of human cognition.  

Kew words: mistake, concept, interpretation, modus category, modus categorization, evaluative interpretation, categorical status

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DOI 10.51955/2312-1327_2023_3_116

Fairuz B. Akbaeva

Abstract. The article is devoted to the analysis of the English mass media text on healthy nutrition and ways to implement its key parameters. Based on the texts of culinary recipes, widely presented in British and American magazines, as well as electronic media, the specificity of their language design is shown. The research material is culinary recipes published in the BBC good food, Cooking light, Olive magazines and posted on the websites of these publishers. The author considers a culinary recipe as a full-fledged text, one of the forms of realization of the mass media discourse of healthy lifestyles in general and the mass media nutritional discourse, in particular, and highlights its key text-forming features, which include: information content, coherence, semantic integrity, completeness, articulation. Taking into account the results of the sample analysis we point out that the English culinary recipes are characterized by: the use of emotional and evaluative vocabulary, the prevalence of nouns, adjectives, verbs, as well as the use of simple sentences, including interrogative and incentive constructions. The parameters of the culinary recipe identified in the course of the study are determined and subordinated to its pragmatics – to attract the attention of the audience and promote self-preparation of a particular dish.

Key words: healthy lifestyle discourse, culinary recipe, mass media discourse, nutritional discourse, structural features, text on healthy eating, text-forming features, language features.

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