Communication strategies of digital tourism discourse (on the example of the site Office du tourisme de valais)
UDK 327.82 BBK 81.471.1
The article focuses on the ways of using dialogue strategies of digital tourism discourse at the Swiss Francophone website, their influence and means of adaptation to modern social realities. There are characteristics of the Swiss site Office du tourisme de Valais, as strategic and polycode.
Keywords: digital discourse, addressee, addresser, communication strategies, social networks, triggers, hypertext.
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