“Soft power” as a foreign policy tool of France and Japan
The article describes the similarities and differences in the approach to the “soft power” strategy in France and Japan. It also proves the important role of the embassy website, where a significant discourse is carried out in order to create a positive image of the country. It is concluded that the site is used as a foreign policy instrument that influences the country’s image on the world political arena.
Key words: image-making, influence tools, culture, embassy website.
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