Axiological parametrization as a means of image of the future construal in discourse of glossy magazines
DOIΒ 10.51955/2312-1327_2023_4_116
Abstract. The article presents the description of axiological parametrization as an instrument of the image of the future construal in glossy fashion magazines. The aim of the research is substantiated by the value society attaches to the image of the future, on the one hand, and the critical role of media in the modern world, on the other hand. It has been revealed, that in fashion magazines the image of the future takes the form of a trend as a cluster of axiological parameters. In the article three axiological parameters have been identified: brightness, innovation and creativity. The language representations of the image of the future axiological content and its pragmatic force have been described.
Key words: image of the future, social expectations, media communication, orientation potential, linguistic personality, discourse construction, discourse of glossy magazines, trend, linguistic culture.
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