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Two epochs in the language evolution

UDC 81.00 BBK 81.41.01.2973

Danilenko V. P.

This article is dedicated to the analysis of language through the universal evolutionary point of view. It allows us to see in it, on the one side, the result of biological evolution, on the other side, it allows us to emphasize two epochs in the evolution of language – monoverbal and polyverbal.

Keywords:the universal evolution, the anthropogenesis, the cultural genesis, glottogenesis, the evolution of language, the monoverbal evolution, the polyverbal evolution.

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Journalism in XXI century: newsbreak for contemplating

UDC 303.442.4+81-139 BBK 76.006.5+76.01

Ukhova L. V.

The article deals with modern news journalism. It gives the features of journalistic, advertising and PR information and their demarcation. It emphasizes the tendencies of mass media to transform the news into a newsbreak thereby forming public opinion which is necessary for “the initiator”.

Key words: information; features of information; journalism; advertising; PR; fact; news; newsbreak

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Ukhova Larisa Vladimirovna

E-mail: larissauchowa@mail.ru

Place of work: Federal State Budget-Financed Establishment of Higher Professional Education of the Yaroslavl State Pedagogical University named after K. D. Ushinsky, Yaroslavl, Russia

Post: associate professor of department of communication theory and advertisement

Academic degree: doctor of philologicalscience

Academic status: associate professor

Specialty from nomenclature of scientific specialties (Code of Higher Attestation Commission): 10.00.00 –Philological sciences

Scientific major: cognitive linguistics, rhetoric, standard of speech, genre studies, textual criticism, advertising and PR communication, massmedia discourse, cross-cultural communication

Important publications:
  1. Uhova L.V. Interpretacionnyj analiz tekstov pechatnoj reklamy: monografija / L.V. Uhova, O. A. Tihonova. Jaroslavl’: Izd-vo «Kancler», 2008. 139s.
  2. Uhova L.V. Jeffektivnost’ reklamnogo teksta: monografija / L. V. Uhova. Jaroslavl’: Izd-vo JaGPU, 2012. 375 s.

 

The assessment of the health level of college students based on their tone of the autonomic nervous system

УДК 613.62 ББК 28.7

Мukharskiy P. O.Zarubina K. V.

The article deals with the study to reveal the health level among the students of our college in the relation with their tone of the autonomic nervous system. The question of this relationship is quite relevant as in the field of medicine, physiology, psychology and pedagogy. The students are often exposed to stress during the different tests and examinations and the knowledge of the biological and social adaptation to various conditions will help students cope with stress.

Key words: health level, autonomic tone, health of the students, vegetative (autonomic) nervous system.

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On the question of the verification of the concepts «intellect», «potential intellect», «intellectual abilities»

UDC 159.95 BBK 88.6

Luchnikova A. A.

This article is the analysis of psychological and pedagogical literature which deals with the interpretation of the terms «intellect», «potential intellect», «intellectual abilities» through various views of scientists. A transition is being made to the conclusion that it is impossible to draw a distinguished boundary between separate mental processes, since this division is very conditional and so the mentality of the person represents integrity.

Key words: intellect; potential intellect; crystal intellect; intellectual abilities; cognitive process.

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Cultural values and personality formation

UDC 37.012.8 BBK 74.00

Belykh T. V.

The ideas about values are directly related to education because the content of education is based on realization of social programs that function in the system of values. Cultural values are the factor which determines the regulation of a person’s behavior. The article is devoted to the study of formative mechanisms of senior student’s valuable orientations.

Key words: valuable orientations, cultural values, value system, formation of personality

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Belykh Tatjana Vasilevna

E-mail: belta5@yandex.ru

Place of work: Lugansk university of V. Dal’, Lugansk, Ukraine

Post: assistant of the chair of pedagogy

Specialty from nomenclature of scientific specialties (Code of Higher Attestation Commission): 13.00.08 – Theory and methodology of professional education

Scientific major: cultural values formation, the activities of the class teacher in the comprehensive and vocational schools

Important publications:
  1. Бєлих Т. В. З історії становлення інституту класного керівництва у вітчизняній педагогіці ХІХ ст. // Духовність особистості: методологія, теорія і практика: Збірник наукових праць. Вип. 1 (7). Луганськ: Вид-во Східноукр. нац. ун-ту, 2005. С. 9–15.
  2. Бєлих Т. В. Конструювання духовних цінностей в системі роботи класного керівника // Духовність особистості: методологія, теорія і практика: збірник наукових праць. Вип. 3 (22). Луганськ: Вид-во Східноукр. нац. ун-ту, 2007. С. 3–9.
  3. Белых Т. В. Воспитательная система класса, её цели и задачи // Духовність особистості: методологія, теорія і практика: збірник наукових праць. Вип. 4 (63). Луганськ: Вид-во СНУ ім. В. Даля, 2005. С. 55–59.
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