E-mail: larissauchowa@mail.ru

Place of work: Federal State Budget-Financed Establishment of Higher Professional Education of the Yaroslavl State Pedagogical University named after K. D. Ushinsky, Yaroslavl, Russia

Post: associate professor of department of communication theory and advertisement

Academic degree: doctor of philologicalscience

Academic status: associate professor

Specialty from nomenclature of scientific specialties (Code of Higher Attestation Commission): 10.00.00 –Philological sciences

Scientific major: cognitive linguistics, rhetoric, standard of speech, genre studies, textual criticism, advertising and PR communication, massmedia discourse, cross-cultural communication

Important publications:

1. Uhova L.V. Interpretacionnyj analiz tekstov pechatnoj reklamy: monografija / L.V. Uhova, O. A. Tihonova. Jaroslavl’: Izd-vo «Kancler», 2008. 139s.
2. Uhova L.V. Jeffektivnost’ reklamnogo teksta: monografija / L. V. Uhova. Jaroslavl’: Izd-vo JaGPU, 2012. 375 s.