The concept “happiness” in the formation of media environment of towns in Russia

UDC 371.69:004.3 BBK 74.48

Zhilavskaya I. V.

The article first deals with such a complicated and polysemantic concept as “happiness” in the context of the Russian media space. It gives the answers to some problematic issues in the course of sociological research of a media environment made in town Ozyora of Moscow region. It gives the conclusions which are very important to understand deep transformations in consciousness of citizens of the local settlement, and Russia in general.

Key words: Media environment, “the third Russia”, happiness, media education, media activity of local community, cluster master’s thesis.

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