# 2, 2021
Abstract. The article discusses one of the methods of optimizing the transportation planning ‚Äď a transport linear programming problem. The main methods for finding the reference plan for loaded riders and the optimal plan for solving it are listed. A formal mathematical model and a system of transport problem constraints are presented. A conceptual mathematical model is built on the basis of a formal mathematical model. An example of solving this problem is given: the reference plan of loaded riders was created with the use of the “north-west corner” method, the optimal plan for the return of empty vehicles with the use of the distribution method. Comparison of the results of application of methods for solving the transport problem of linear programming was carried out: comparison of the reference plans obtained with the use of the least-cost and north-west corner methods, comparison of the optimal plans for the return of empty cars obtained with the use of potential and distribution methods. Comparison criteria selected were the number of iterations, labor intensity, the result. Based on this, it was established that the obtained optimal plan for the return of empty cars is the same; according to other comparison criteria, there are a number of differences.
Keywords: linear programming transport problem, mathematical model, baseline plan, optimal plan, solution methods, north-west corner method, minimum-element (least-cost) method, distribution method, potential method.
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Abstract. The article provides general information about tea products, their nutritional properties, requirements for their transportation, types of packaging and labeling. The characteristics of the rolling stock used in the transportation of tea products by road, sea and rail modes of transport are given. Routes for transportation have been developed, tariff payments for transportation by means of transport have been calculated, and the time of cargo delivery has been calculated. Based on the data obtained, the most rational transportation option was selected.
Key words: tea products, plantations, routes, transportation organization, loading technology, tariff payments, vehicle.
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Abstract.Currently, the basic vocabulary is being discussed in order to establish a classification of the compared idioms, taking into account both the tree model (divergence) and the facts of borrowing languages (convergence) using not only comparative historical linguistics, but also population genetics. The purpose of the article is to establish the classification status of the eastern dialect of the Even language based on the study of the Leipzig-Jakarta list. Some linguists believe that the Even language originated from the Tungus intermediate proto-language, while others adhere to the position that Even arose on the basis of the Evenki language. On the basis of a comparative study of the list, it was established that the eastern dialect of the Even language 1) was formed from the Tungus-Manchu proto-language before the 3rd century AD. in places adjacent to the maritime region; 2) developed a) in the Tungus intermediate proto-language in places adjacent to the sea region from the west and north after the 5th century A.D., b) in the Evenki language in the Cirkumbaikal region in the 12th – 16th centuries A.D., c) in Yakutia after the 14th century, after the separation of the Even language from the Evenki language, moreover, active word formation processes are currently observed.
Key words: comparative studies, the Leipzig-Jakarta list, the Tungus-Manchu languages, an eastern dialect of the Even language.
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Issues of cognitive linguistics
Abstract. The theoretical background of the research is a set of principles and assumptions of cognitive linguistics to the study of the meaning of a linguistic form in the context of other cognitive structures. The objectives of the paper is to consider semantic shifts of the verb find and reveal cognitive strategies of verbal semantic derivation. The research is based on the empirical data from available sources and corpora data. The study is conducted within the framework of cognitive semantics where language meaning is viewed as knowledge structure.
The paper considers the phenomenon of lexical polysemy from a cognitive perspective. Of particular concern is the issue of semantic extension of the polysemous verb find. The study brings into focus such parameters of the verbal meaning as taxonomic category of the verb and semantic roles of the participants. It is argued that the change of any parameter causes semantic shifts of the lexical meaning of the verb find.
¬†The results obtained may be helpful for further study of productive semantic derivation processes in the framework of cognitive semantics.
Key words: conceptualization, language meaning, polysemy, semantic derivation, cognitive domain, mental state, evaluative statement.
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Discourse and Text: vectors of research
Abstract. The article is devoted to the consideration of the peculiarities of the metaphorization process in the professional advertising discourse. The research material is modern English-language advertising texts thematically belonging to the field of design and architecture, published in the magazines The Art of Design, Interior Design Today and posted on the Internet. Sharing the position of representatives of cognitive linguistics on the nature of metaphor and the presence in its structure of the sphere of “source” and the sphere of “target”, the author emphasizes the importance and prospects of the method of metaphorical modeling in the study and comprehension of various types of discourse, including advertising discourse, which is the object of research in the present work. Based on the results of an empirical analysis of advertising texts from the English-language magazines The Art of Design and Interior Design Today, the author identifies artifact and anthropomorphic metaphorical models, which have their own language specifics, their own verbalizers of metaphorical transformations representing a certain part of speech, as well as pragmatic value. The paper presents statistical data demonstrating the frequency of the use of metaphorical models in English-language advertising texts and indicating the importance of the metaphorization process in the context of advertising communication.
Keywords: professional communication, artifact metaphor, anthropomorphic metaphor, metaphorical modeling, advertising discourse, advertising text, design and architecture, English.
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Abstract. The article is devoted to a comprehensive analysis of the linguistic aspect of information and psychological warfare in the light of modern theories and concepts in the research of speech activity, discourse and the human cognitive system. The author‚Äôs concept focuses on the use of language as an instrument of ideological influence, mainly in the form of an interdiscourse, defined as a macro-level communicative structure that comprises polarized thematic discourses. Using semantic and structural analysis, conceptual and pragmatic analysis of speeches by US Government officials, the author establishes the typology of the interdiscourse of information and psychological warfare. The results of the linguistic analysis of the text fragments demonstrate the validity of the selected criteria and their epistemological value to study the paradigm of the systemic warfare of the collective West led by the USA with the aim of destroying the integral potential of adversaries by non-combat means.
Keywords: information and psychological warfare, ideology, interdiscourse, cognitive influence, manipulation of consciousness.
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Abstract. The article demonstrates the possibilities of using computer tools to model the functioning of a language in certain social situations. It is done for the purpose of automatic comparison of fragments of lexical and phraseological sections of the language system at different chronological sections of its development and for visualizing the results of this comparison. The subject of the analysis is a database that includes a representative sample of the use of slogans, systematized by chronological indicators. The authors propose a way to automate the calculation of the percentage of the use of various structural models of slogans from the total number of corpus material, and to visualize data to search for correlations between the types of slogans and the socio-historical background of the epoch. The aim of it is to identify the universal structural-semantic models and the models that vary under the influence of the time factor. The programming language Visual Basic for Applications for MS Excel is used as the development program. It allows to develop quickly and conveniently the effective applications using the MS Office package. It is important that the software product can be used in the future to obtain quantitative and qualitative characteristics of certain models of linguistic expressions and to identify the specifics of their functioning in synchronic and diachronic aspects using graphs, diagrams and 3D models.
–öeywords: slogan, slogan‚Äôs universum, slogan‚Äôs model, the programming language VBA, the software product, automation, visualization.
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Abstract. The corpus of franci–Ķn manuscripts is sufficient for an in-depth study of the francien scripta. The paradoxical opinion of certain researchers affirming the total absence of written attestations of Francien, is linked to the imperfect and often discutable localization of several French manuscripts, including franciens. The important features of franci–Ķn scripta are the following: (1) coexistence of two scriptural norms (etymological and analogical) of the graphic representation of the nominal declension; (2) homogeneity of language usage, ensured by the majority use of franci–Ķn Forms; (3) respect of protographs that franci–Ķn copyists modified with moderation.
Keywords: history of the French language; historical dialectology; scriptology; dialect; script–į.
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Abstract. The article is devoted to linguophilosophical analysis of anthroponyms imitating binomial nomenclature and created according to Latin model “homo + adjective”. As our study has shown, in onomastics, Latin binomial anthroponyms are terra incognita, as they are not presented as a unified system. The reason lies in their dispersion in various fields of knowledge about man and their informative density. To solve this problem we have proposed a model based on three basic philosophical ideas about man (monism, dualism and trialism).
The analysis of the anthroponyms’ binominal names has shown, first, that each of them implicitly contains features of one of the three basic philosophical systems; second, their informative density has two levels – lexical, where their dictionary meaning is represented, and philosophical, where they are expressed as expressions of certain world-views about human essence; Thirdly, they have logical and methodological connection and continuity, forming a unified open system, which reflects traditional and innovative ideas about homo sapiens in all its diversity.
Keywords: binomial anthroponyms, binomial nomenclature, monism, dualism, trialism, unified open system of binomial anthroponyms.
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Personality and media: humanitarian studies in media education
Abstract. The article discusses the methodological and methodical tools in the study of implementing educational tasks by means of media education based on documentary films, including the development of technologies and methods of teaching university classes with elements of media education to foster students‚Äô interethnic tolerance. Hands-on approaches are based on the methodology of performing literary-imitative, literary-analytical, theatrical role-playing tasks on the material of media culture using the key concepts of media education: media agencies, media categories, media languages, media technologies, media representations, media audiences. Media education allows to solve specific educational tasks during the discussion of documentaries with students on the topic of interethnic tolerance. ¬†These tasks are to teach university students to reject the ideology of racial, national, interethnic, interfaith intolerance and extremism; improve interpersonal relations among students based on mutual understanding, patience and mutual assistance; develop students‚Äô ability to listen and hear, to ‚Äúput‚ÄĚ themselves in the place of the interlocutor; develop students‚Äô skills of critical analysis of media texts on the topic of interethnic tolerance.
Keywords: interethnic tolerance, documentary films, students, dialogue of cultures, ethnic stereotypes, media education, media text, representation, hate speech, national identity, multicultural state, ethnic culture, xenophobia.
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Theoretical and practical issues of foreign languages teaching
Abstract. The article describes the main items of the evaluation of a modern foreign language textbook from the point of view of the implementation of the personal-developing content of language education. Each item is represented through the prism of criterions.
The textbook is considered from the point of view of structure, organization of the personal-developing content of language education and the specificity of a taught subject “Foreign language”. The key items are: the purposefulness and the personal orientation of the textbook content, the possibility of an individual educational trajectory choosing, ensuring the textbook’s learning productivity, consistency and complexity, continuity of the personal-developing content of language education realized in a particular textbook, and the multicultural orientation of the content of personal-developing language education.
Keywords: foreign language textbook, personal-developing content of language education, content of education.
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Actual issues of vocational pedagogy
Emiliya Choyzhalsanovna Zhambalova
Abstract. The article is devoted to the problem of the development of subjective position of the personality in general and teachers in particular. In order to determine and substantiate the pedagogical conditions for the development of the subjective position of the teachers, an analysis of the literature and a questionnaire were carried out, the results of which are presented in the article. It was revealed that one of the conditions for the development of subjective position of the personality, including students, is the implementation of the event approach through educational events. Educational events are considered as a situation of reflexive activity that contributes to the development of the subject of activity.
The paper describes approaches to the definition of the concepts of ‚Äúeducational events‚ÄĚ and ‚Äúnetwork educational events‚ÄĚ, defines the characteristics of educational events and necessary conditions for their organization in the network. The author presents and substantiates the possibility of using network educational events as a productive form for advanced training in general and for the mastering new roles in particular. The author gives the refined interpretation of the concept of ‚Äúnetwork educational event‚ÄĚ, which was formulated based on the results of the research. ¬†¬†
Keywords: subjective position of the teachers, event approach, educational event, network educational event.
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Abstract. The need of the internal affairs bodies in highly qualified specialists is a strategic goal of the educational policy of the Ministry of Internal Affairs of Russia insofar as the Russian Law on the Police Force defines the main tasks of a law enforcement officer, where he must show a high professional level and high personal maturity. Professional abilities and personal maturity constitute professional competence (knowledge, abilities, skills and talents), which must be formed during training in the educational organization of the system of the Ministry of Internal Affairs of Russia. In this regard, a business game “Kedrovaya Street” was developed and implemented for internal affairs officers as a means of building the professional competence of policemen. The business game was conducted as part of practical training in the learning process in the educational organization of the system of the Ministry of Internal Affairs of Russia. The authors present the content and the procedure for conducting a business game. They discuss the results obtained after its implementation in the training groups of policemen. At the conclusion of the article, the findings are presented. The findings in general, reflect the importance of developing and conducting such business games that contribute to a significant increase of the professional competence of internal affairs officers.
Keywords: professional competence, building, abilities, business game, methods, discussion, reflection, educational process, team, internal affairs officers.
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Abstract. The article considers the importance of reading literacy as a part of lifelong learning. The significance of reading process in lifelong learning is recognized as a necessary factor for further development of human beings, which should be practiced and experienced throughout life. Moreover, the statement of lifelong learning in Kazakhstan is represented as an example, where reading literacy level and the reviews of international survey assessment should be taken into account. The measurement of reading literacy among Kazakhstani young adolescents demonstrated poor results, which may be considered as worrisome for further literacy development. As literacy level is a pivotal and beneficial issue in lifelong learning, a brief review of various life-learning strategies in well-developed countries represents that people of different ages may start learning process voluntary at any age of their adulthood.¬† The learning process is considered to be of high quality, it is in high demand and may be far from traditional education. ¬†The analysis¬† of specific features in educational experience of well-developed countries contributes to the widespread use and implementation of lifelong education in the structure of education in Kazakhstan, which is represented in the form of a ‚Äúmind map‚ÄĚ framework as¬† a ¬†way of promoting reading literacy level throughout life.
Keywords: lifelong learning, perspectives, teachers, learners, adults, literacy, reading skills, abilities, comprehension, assessment.
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At the Crossroad of Opinions
Abstract. The article proposes the technology for creating a permanent system of expanded reproduction of self-employed citizens in the regions, which is necessary for the implementation of the federal project “Creating favorable conditions for self-employed citizens” as a part of national project “Small and Medium-sized Businesses and support for individual entrepreneurial initiatives”.
Keywords: self-employed citizen, federal project, education system
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Abstract. The review presents an analysis of the monograph by V.N. Karpukhina, dedicated to the complex game of intertexts in the works of B. Akunin. It is emphasized that the monograph under review makes a significant contribution to the study of linguistic means of implementing a linguoaxiological strategy in the artistic discourse of postmodernism.
Key words: review, B. Akunin‚Äôs texts, fiction discourse, intertext, lingvoaxiological strategy.
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