Media education as pedagogical phenomenon

UDC 37.011 BBK 74.58:73

Zapevalina O. V.

The article presents the content of the notion «media education», the wide analysis and interpretation of the statements famous media teachers of the present and the past, their reasoning on the media education sense, making possible to show evolution of this phenomenon. In conclusion, the author lays emphasis on the necessity of developing media culture and critical thinking of a person that help young generation to live in a new information-oriented society.

Key words: media education, media, information technologies, mass communication media, media text, information-oriented society, media culture, critical thinking

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