Narrative as the discourse performative formulae of the non-prototypical type
UDCΒ 81-22 BBKΒ 81.00
The article is devoted to the analysis of the narrative, which reveals itself the text of the slogan type and performs as the part of the essentially important political and economical event. Narrative is analysed as the discourse formula of non-prototypical type from the point of view of sign functioning in semiotic communication.
Key words: narrative; slogan; the discourse performative formula; prototypical type; non-prototypical type; sign; attractiveness; destination.