Категория: 5.9. Philology

Inner classification of educational mediadiscourse

DOI 10.51955/2312-1327_2025_4_

Evgeniya A. Murashova

Abstract. The article addresses the issue of internal classification of educational media discourse. Educational media discourse is analyzed from a linguopragmatic perspective as a polyaspectual meaning-generating and form-modeling communicative system that reflects the specifics of verbal interaction among participants in educational communication. Relevant parameters for classifying educational media discourse include genre-thematic parameter, contextual conditioning parameter, and linguopragmatic parameter. The genre-thematic parameter allows differentiating subtypes of educational media discourse based on dominant communicative goals, imagined images of sender and receiver, dictum content of texts, and significant characteristics of their linguistic embodiment. The contextual conditioning parameter enables distinguishing subtypes of educational media discourse by taking into account its pragmatic and sociocultural relevance with regard to individual-personal and conventional features of both sender and receiver. The linguopragmatic parameter makes it possible to consider dominant directions of pragmatic components’ actualization by senders, as well as the degree of involvement of subjects (both senders and receivers) in their verbal interaction. Subtypes of educational media discourse identified through these parameters are presented in the resulting scheme of internal classification of educational media discourse.

Keywords: educational mediadiscourse, parameters of discourse classification, genre-thematic parameter, context-conditioned parameter, linguopragmatic parameter, linguistic pragmatics.

Download article in PDF 748.6 kB

The phenomenon of empathy: analytical review of linguistic research

DOI 10.51955/2312-1327_2025_4_

Darya S. Fedorova

Abstract. The purpose of the article is to analyze the domestic and foreign linguistic research on the problem of empathy. The research material consists of various scientific publications registered in the Russian Scientific Electronic Library eLIBRARY.RU for the period from 1975 to 2025 which contained the lexical unit «empathy» in the titles, as well as publications of foreign linguists devoted to empethy. The author considers the correlation of studies focused on the phenomenon of empathy in various fields of science, on the ground of the statistical analysis of scientific papers metadata and the content analysis. The article substantiates the growing trend of empathy research in linguistics. Based on the frequency analysis of keywords, the specific features of linguistic research of this phenomenon are highlighted. The multiplicity of interpretations of the substantive aspect of the concept of “empathy” has been established. The levels and means of linguistic representation of the phenomenon of empathy which are of interest to modern researchers are noted and the potential of empathy research from the perspective of a discursive approach in linguistics is outlined. The language material of the studies under consideration is characterized. The article identifies possible gaps and points of contradiction in the key aspects of the analyzed scientific papers and outlines the prospects for further linguistic research on the phenomenon of empathy.

Keywords: empathy, linguistic research, communication, discourse, linguistic representation of empathy, language material.

Download article in PDF 450.6 kB

Value dimensions of the concept SUSTAINABLE FASHION and their representation in English media discourse

DOI 10.51955/2312-1327_2025_3_195

Tatiana I. Semenova

Anastasia P. Nalobina

Abstract. The paper discusses value dimensions of the linguocultural regulative concept SUSTAINABLE FASHION. The research objective of the paper is to explore the cognitive basis of the evaluative aspect of the concept under consideration. The study of the value potential of the concept SUSTAINABLE FASHION is viewed from the theoretical perspective of axiological linguistics. Of particular concern in the study is the linguoaxiological analysis of the evaluative language units verbalizing aesthetic value, environmental and ethical value, social value, hedonistic value of the concept SUSTAINABLE FASHION in English media discourse. The results obtained suggest that these value dimensions ensure a more responsible approach to fashion, shaping ethical and conscious consumption behavior.

Kew words: concept SUSTAINABLE FASHION, values, evaluation, evaluative statement, linguoaxiological analysis, media discourse.

Download article in PDF 443.3 kB

Linguistic features of fairy tale film discourse on the example of Grimms’ fairy tale «Der teufel mit den drei goldenen haaren»

DOI 10.51955/2312-1327_2025_3_208 

Anna L. Shadrina 

Abstract. Fairy tale is constantly changing during cultural evolution and technological progress adapting to the new realities through embracing many modern discourses. As a result, a new (hybrid) discourse is being formed, characterized by certain style and plot features. In this article, we make an attempt to analyze one of these hybrid discourses: namely fairy tale film discourse. Taking into account that the main representative of the fairy tale film discourse is a screen adaptation of a magical folktale, the analysis is carried out by studying lexical, semantic and stylistic features of its film dialogue (verbal component). The analysis reveals factors that can influence the relationship between the film version of the fairy tale and its literary basis. The preservation of the main conflict, basic values and main characteristics of the classic fairy tale in the film text as well as the creative development of the original are elucidated. Additionally, some ways of creating a comic effect in fairy tale film discourse are highlighted.

Keywords: discourse, discourse analysis, fairy tale film discourse, film text, film dialogue, screen adaptation, German folktales, Grimms’ fairy tales.

Download article in PDF 342.7 kB

The localization strategies of the news site «Journal Du Cameroun» for the english-speaking audience

DOI 10.51955/2312-1327_2025_2_115

Elizaveta Ch. Dakhalaeva

Olga E. Kamenskaya

Abstract. This article is devoted to the identification and analysis of strategies used in the localization of news articles on the Journal du Cameroun website (Republic of Cameroon) from French to English. When localizing the text of the article, the cultural characteristics of the audience receiving the text and the relationship between verbal and non-verbal signs are taken into account. The leading localization strategies are the domestication and the foreignization; the information restriction strategy acts as an additional strategy. In the process of localization, the interaction of these strategies is being observed. The analysis of the verbal component revealed the dominance of the domestication strategy. The information restriction strategy, which is associated with a significant reduction in the original text and its abstraction, is much less observed. When updating this strategy, the unnecessary details or the clarifications of the original article are eliminated, and the foreign-language recipient receives the most important, relevant and reliable information.

When localizing articles, the authors revealed the transformation at the level of multimodal elements, the photos are replaced, the number of photos is changed, or the visual element is completely removed. The pictorial material of the original French-language articles is being transcreated: the images are replaced completely or simplified, and the low-quality photos are replaced with higher-quality ones.

Keywords: localization, translation, domestication strategy, foreignization strategy, information restriction strategy, localization of visual elements.

Download article in PDF 759.0 kB

Cognitive semantics of the tense-aspect form Present Simple

DOI 10.51955/2312-1327_2025_1_160

Tatyana L. Verkhoturova

Svetlana V. Shubina

Abstract. Despite tireless attention of linguists-theorists and teachers-grammarians to the semantics and functioning of tense-aspect forms in English, theories about the grammar meaning and information in grammar references or textbooks leave much to be desired due to their contradictoriness and weak explanatory clarity. This state of affairs motivates researchers to seek for new, cognitive approaches to studying the semantics of tense-aspect forms. Therefore, the article, on the one hand, provides an overview of traditional interpretations of the Present Simple form available in the research field, and, on the other hand, introduces the reader to a cognitive analysis of the grammar form in question.

Key words: tense-aspect form, grammatical polysemy, prototypical categorization, the Observer, fact.

Download article in PDF 415.7 kB

Linguocultural type columnist in english media discourse

DOI 10.51955/2312-1327_2025_1_132

Tatiana I. Semenova

Abstract. The study considers the issue of linguocultural types as recognizable images of individuals whose specific verbal and non-verbal behavioral characteristics and value dimensions significantly impact the culture of a particular society.  The background of the research is the theory of linguocultural types proposed by V.I. Karasik. The paper brings into focus conceptual, figurative features and value dimensions of the professional linguocultural type columnist. Of particular concern in the study is the value component of the linguocultural type columnist. The author claims that the core value of the linguocultural type columnist is based on the conceptual properties ‘personality’, ‘individuality’, ‘character’ of the columnist. The linguistic personality of the columnist is viewed as a bearer of personal views, individual opinions and intellectual qualities. The findings of the study can be applied in courses on cultural linguistics, media discourse and pragmatics.

Key words: linguocultural type, linguistic personality, concept, column, columnist, value characteristics, media discourse.

Download article in PDF 410.4 kB

Exogenous processes in veterinary terminology (based on the material of the german language)

DOI 10.51955/2312-1327_2025_1_176

Giulnara A. Khakimova

Svetlana A. Zakharova

Abstract. The article considers borrowing as one of the ways to enrich the veterinary terminology system in the German language. The analysis of the factual material revealed that the borrowed terms in the term system under consideration, formed in the majority by hybridization, are derivatives, complex words or terminological phrases. It is revealed that among the derivational methods, the suffix method is the most productive. The formation of complex exogenous terms occurs as a result of hybridization according to three models: 1) the first component of a compound word is a word of German origin, the second component is a loanword, 2) the first component of a compound word is a loanword, the second is a word of German origin, 3) both components of a compound word are loanwords. The most productive confixes involved in the formation of veterinary terms are bakterie-, immun-, toxi-, dermo-, patho-, bio-, hämo-/häm-/hämato-, enzephalo-. Among the terms formed by the syntactic method of word formation, the most frequent are uncomplicated two-component phrases constructed according to the models: Adjektiv/Partizip II + Nomen im Nom or Nomen im Nom + Nomen im Gen. The formation of exogenous terms in the field of veterinary medicine occurs mainly with the help of morphological, morphological-syntactic, as well as syntactic methods of word formation.

Keywords: German veterinary terminological system, borrowings of Greek-Latin origin, term element, exogenous term, hybrid term, confix, morphological methods of word formation, word composition.

Download article in PDF 544.6 kB

«Limita» concept evolution in song discourse

DOI 10.51955/2312-1327_2025_1_145

Vera P. Novikova

Iuliia P. Tkachuk

Abstract. The article analyses the modifications of the concept «limita» in the context of song discourse. To solve this problem, the method of analysis of dictionary definitions and inductive frame allocation, discursive and stylistic analysis, conceptual analysis, description of cognitive metaphor, and contextual interpretation were used. The study reveals the expansion of the concept through several key frames, including social, economic, emotional, historical and «migration» ones. Considering the given concept from different points of view, the frame analysis reveals its social, economic, emotional, historical and migration aspects. The analysis of the concept «limita» serves as an example of how song discourse can reflect and shape social stereotypes. The study shows that song discourse not only entertains, but also performs an important social function, contributing to the formation of public opinion and identity.

Keywords: concept, anti-concept, frame, song discourse, linguoculturology, cognitive linguistics, functions of discourse.

Download article in PDF 401.6 kB

Column writing in english mediadiscourse: communicative and pragmatic aspects

DOI 10.51955/2312-1327_2024_4_140

Tatiana I. Semenova

Andrey N. Dytov

Abstract. The study considers column writing that is equal to personalized journalism. Of central concern in the research is the issue of the individualized tinge in the column-writing, diversity of thought, independent thinking and personal style of the columnist. The paper focuses on the thought-provoking personal style of the distinguished Guardian columnist Simon Jenkins who covers issues across politics and society. The paper reveals lexical and syntactic stylistic devices used by the columnist to offer his views and opinions on the British prime minister cheerleading for war in the Ukraine.

Kew words: column, column writing, columnist, personal journalism, mediadiscourse, mediatext, personal style, a viewpoint of a columnist.

Download article in PDF 409.0 kB

« Older Entries