Категория: 10.00.00 — Philological Sciences

Axiological parametrization as a means of image of the future construal in discourse of glossy magazines

DOI 10.51955/2312-1327_2023_4_116

Nadezhda N. Kazydub

Inessa E. Klamer

Abstract. The article presents the description of axiological parametrization as an instrument of the image of the future construal in glossy fashion magazines. The aim of the research is substantiated by the value society attaches to the image of the future, on the one hand, and the critical role of media in the modern world, on the other hand. It has been revealed, that in fashion magazines the image of the future takes the form of a trend as a cluster of axiological parameters. In the article three axiological parameters have been identified: brightness, innovation and creativity. The language representations of the image of the future axiological content and its pragmatic force have been described.

Key words: image of the future, social expectations, media communication, orientation potential, linguistic personality, discourse construction, discourse of glossy magazines, trend, linguistic culture.

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Sociolinguistic characteristics of Russian Germans in the Krasnoyarsk region

DOI 10.51955/2312-1327_2023_4_151

Tatiana W. Korbmakher

Abstract. The article is devoted to the sociolinguistic study of the High German island dialects existing on the territory of the Krasnoyarsk region, the patterns of their functioning in a foreign language environment in isolation from the main ethnic array. The relevance and significance of the problem of studying the linguistic phenomena under consideration on the material of island dialects is also due to the rapidly changing conditions of existence of «language islands» in Russia, including in the Krasnoyarsk region, leading to their loss, the need to preserve the linguistic and cultural heritage of Russian Germans.

The research is based on the method of interviewing informants. The method of quantitative calculations was used to determine the degree of dialect use among informants in different age groups. It was found that the degree of dialect use varies significantly by age categories, good preservation of the language is observed among informants of the older age group and low dialect competence in the middle age group.

The results of the study clarify the existing modern concept about the current state of the language system island’s dialects of the Krasnoyarsk region, the description of which is important for further study of language interaction theory’s.

Key words: sociolinguistics, Russian Germans, culinary recipes, literary language, dialect, foreign language environment.

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The concept of “God” and its metaphorical representation in the english religious discourse

DOI 10.51955/2312-1327_2023_4_127

Ekaterina V. Miletova

Yulia P. Chalaya

Abstract. The focus of this research is the concept of «God» and its metaphorical representation in the English religious discourse. The research material is 570 religious texts published in American Theological Inquiry journal from 2000 to the present and posted on the publisher’s website. The paper emphasizes the importance of metaphor in the formation of the addressee’s (believer’s) knowledge about the image of God, his unique abilities and nature. Based on the results of an empirical analysis of the language material, the authors come to the following conclusions: 1) in the conceptual sphere of the English religious discourse, the concept of «God» is one of the key elements which form the system of religious knowledge of a person; 2) the religious discursive sphere is the space of actualization of a cognitive metaphor formed according to the scheme X is Y; 3) in English religious texts, the concept of «God» is often verbalized by metaphors; 4) the main linguistic means of manifestation of the metaphorical model «God is … » are nouns belonging to the core of the metaphor, adjectives and verbs, as a rule, representing the metaphorical periphery.

Key words: English religious discourse, faith, cognitive metaphor, concept of God, metaphorical model, metaphorical core, metaphorical periphery, evaluation, religious text. 

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Modus categorization of erroneous cognitions in the english worldview

DOI 10.51955/2312-1327_2023_3_90

Tatiana I. Semenova

Abstract. The study discusses linguistic categorization of erroneous cognitions verbalized by linguistic units like mistake, make a mistake, error, blunder, make a blunder, gaffe, make a gaffe, wrong, get something wrong, make a wrongdoing, wrongness. Of central concern in the research is the issue of the modus (interpretative) character of the concept MISTAKE that serves as the conceptual basis of the modus category of erroneous cognitions. The paper highlights the issue that the concept MISTAKE as a conceptually complex knowledge structure activates two types of knowledge representation: the primary knowledge representation of the events in the physical world (Тelling him the truth)) and the secondary evaluative representation of the knowledge once verbalized (was a mistake).  The paper focuses on the interpretative function of negative evaluative interpretation that serves as the conceptual basis of the modus category of erroneous cognitions. The author comes to the conclusion that the modus category of erroneous cognitions serves to interpret the secondary representation of knowledge from the perspective of the negative evaluation conceptualized as ‘an action  that produces a result that is not intended.’ The modus function of the negative evaluative interpretation serves as the conceptual basis of the modus category of erroneous cognitions. The findings obtained may be helpful for further study of the processes of evaluative interpretation and evaluative categorization as an integral part of human cognition.  

Kew words: mistake, concept, interpretation, modus category, modus categorization, evaluative interpretation, categorical status

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English mass media text on healthy nutrition and its main features (based on the culinary recipes)

DOI 10.51955/2312-1327_2023_3_116

Fairuz B. Akbaeva

Abstract. The article is devoted to the analysis of the English mass media text on healthy nutrition and ways to implement its key parameters. Based on the texts of culinary recipes, widely presented in British and American magazines, as well as electronic media, the specificity of their language design is shown. The research material is culinary recipes published in the BBC good food, Cooking light, Olive magazines and posted on the websites of these publishers. The author considers a culinary recipe as a full-fledged text, one of the forms of realization of the mass media discourse of healthy lifestyles in general and the mass media nutritional discourse, in particular, and highlights its key text-forming features, which include: information content, coherence, semantic integrity, completeness, articulation. Taking into account the results of the sample analysis we point out that the English culinary recipes are characterized by: the use of emotional and evaluative vocabulary, the prevalence of nouns, adjectives, verbs, as well as the use of simple sentences, including interrogative and incentive constructions. The parameters of the culinary recipe identified in the course of the study are determined and subordinated to its pragmatics – to attract the attention of the audience and promote self-preparation of a particular dish.

Key words: healthy lifestyle discourse, culinary recipe, mass media discourse, nutritional discourse, structural features, text on healthy eating, text-forming features, language features.

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Language and speech redundancy in the conditions of intercultural communication

DOI 10.51955/2312-1327_2023_3_102

Andrey A. Gurenkov

Abstract. The article analyses different manifestations of linguistic redundancy in the context of intercultural communication, the participants of which are native speakers of English and non-native speakers of English. The views of Russian and foreign authors on the classification of language redundancy at the levels of language and speech, as well as analyzing examples of redundancy in spoken and written texts are presented. The result is a detailed classification of language redundancy in intercultural communication both at the level of language structure – grammatical and semantic – and in speech, where redundancy is manifested at the phonetic, orthographic, lexical and syntactic levels. In particular, it can be seen in changes in intonation in speech, pronunciation and spelling errors, lexical repetition and discourse words, the use of words from the native language or other languages, as well as in repetition of the whole sentences with a similar meaning when using similar vocabulary. Moreover, the appearance of redundancy in speech in the framework of intercultural communication is not only a natural process, but it can also serve as a tool to achieve communication goals, as it facilitates the process of speaking and listening.

Key words: language redundancy, intercultural communication, native speaker and non-native speaker, English, language and speech, repetition

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Entry of arabic lexical units into the french language

DOI 10.51955/2312-1327_2023_2_135

Tamara V. Slastnikova

Abstract. The aim of the present article is to study the stages of occurrence of arabisms in the French language in order to identify the movement of the French vocabulary`s layer of Arabic origin. In this article the definition of a borrowing is given, taking into consideration the fact that in linguistic literature the question on what a loan word is is still debatable. In the article significant phases in the history of arabisms in the French language are given, the actual problem of adaptation of Arabic vocabulary in the French language environment is addressed. For the first time the vocabulary of Arabic origin in the French language is considered and analysed in the comparative study of dictionaries of the three centuries, namely: M. Devic, “Dictionnaire étymologique des mots d’origine orientale” (XIX), A. Dauzat, “Nouveau dictionnaire étymologique et historique” (XX) and Dictionnaire Larousse français monolingue et bilingues en ligne (XXI). It allows to designate the period most accurately in the history of the French language when Arabic lexical units were borrowed most intensively.

Keywords: borrowing, Arabic lexical units, diachrony, vocabulary of the French language, intermediary language, historicism.

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Axiological potential of advertising discourse (based on the english language)

DOI 10.51955/2312-1327_2023_2_113 

Yulia P. Chalaya

Abstract. The article is devoted to the analysis of the value aspect of the English advertising discourse. Using the example of advertising texts on different subjects, the specifics of key axiologically significant concepts that determine the value system of modern society is shown. The research material is 520 advertising texts published in the magazines Delicious Magazine, Elle, Healthy Food Guide, Marie Claire and posted on the Internet. The paper emphasizes the value-oriented nature of advertising communication, according to which, the advertising text is one of the most significant factors in the formation and distribution of values. Taking into account the results of the analysis of the factual material, the author comes to the following conclusions: 1) the English advertising discourse, represented by advertisements of food, clothing and accessories, is characterized by an axiologically determined nature and the presence of a number of value markers; 2) a positive assessment of the advertised product plays an essential role in the process of formation the value orientations of society; 3) the main markers that embody the axiological potential in the sample are the following concepts: a) freshness, taste, naturalness, benefit, enjoyment (food advertising); b) beauty, comfort, individuality, accessibility, quality (clothing advertising); c) beauty, quality, luxury, creativity, status (advertising accessories – watches, jewelry).

Key words: axiology, axiological markers, concept, English advertising discourse, advertising text, mass media space, evaluation, speech impact, value system, advertising language. 

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Cognitive-discoursive patterns of interaction between children and parents in the context of financial education in China (on the example of new year’s receips)

DOI 10.51955/2312-1327_2023_2_102

Victoria G. Morgun

Abstract. The New Year’s Receipt is one of the modern discursive practices in the Chinese linguoculture, through which parent forms a financially literate child’s personality. The article provides a comprehensive study of cognitive-discursive patterns «child – parent» interaction, the functioning of linguistic means in the process of text formation. The empirical material analysis has shown that the main lexical and grammatical features include legal terms, cultural names, localities, collateral service unions and bundles, digital registry, temporary constructions.

Keywords: cognition, discursive patterns, financial education, New Year’s receipt.

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Jacques Rivette’s out 1. Discourse analysis of a film

DOI 10.51955/2312-1327_2023_2_89

Evgeniya E. Smirnova

Abstract. The present case study offers a brief review of the history and methods in discourse analysis of films, makes an assumption about the film Out 1: Noli me tangere (1971) by the French director and critic Jacques Rivette being a unique example of a “linguistic” film; makes an attempt to analyze the film with the help of existing theoretical models.

Keywords: Cinematic discourse, discourse analysis, logomorphism, French cinema, semiotics.

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