DOI 10.51955/2312-1327_2025_4_

Evgeniya A. Murashova

Abstract. The article addresses the issue of internal classification of educational media discourse. Educational media discourse is analyzed from a linguopragmatic perspective as a polyaspectual meaning-generating and form-modeling communicative system that reflects the specifics of verbal interaction among participants in educational communication. Relevant parameters for classifying educational media discourse include genre-thematic parameter, contextual conditioning parameter, and linguopragmatic parameter. The genre-thematic parameter allows differentiating subtypes of educational media discourse based on dominant communicative goals, imagined images of sender and receiver, dictum content of texts, and significant characteristics of their linguistic embodiment. The contextual conditioning parameter enables distinguishing subtypes of educational media discourse by taking into account its pragmatic and sociocultural relevance with regard to individual-personal and conventional features of both sender and receiver. The linguopragmatic parameter makes it possible to consider dominant directions of pragmatic components’ actualization by senders, as well as the degree of involvement of subjects (both senders and receivers) in their verbal interaction. Subtypes of educational media discourse identified through these parameters are presented in the resulting scheme of internal classification of educational media discourse.

Keywords: educational mediadiscourse, parameters of discourse classification, genre-thematic parameter, context-conditioned parameter, linguopragmatic parameter, linguistic pragmatics.

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