DOI 10.51955/2312-1327_2025_4_123

Evgeniya A. Murashova

Abstract. The article addresses the issue of internal classification of educational media discourse. Educational media discourse is analyzed from a linguopragmatic perspective as a polyaspectual meaning-generating and form-modeling communicative system that reflects the specifics of verbal interaction among participants in educational communication. Relevant parameters for classifying educational media discourse include genre-thematic parameter, contextual conditioning parameter, and linguopragmatic parameter. The genre-thematic parameter allows differentiating subtypes of educational media discourse based on dominant communicative goals, imagined images of sender and receiver, dictum content of texts, and significant characteristics of their linguistic embodiment. The contextual conditioning parameter enables distinguishing subtypes of educational media discourse by taking into account its pragmatic and sociocultural relevance with regard to individual-personal and conventional features of both sender and receiver. The linguopragmatic parameter makes it possible to consider dominant directions of pragmatic components’ actualization by senders, as well as the degree of involvement of subjects (both senders and receivers) in their verbal interaction. Subtypes of educational media discourse identified through these parameters are presented in the resulting scheme of internal classification of educational media discourse.

Keywords: educational mediadiscourse, parameters of discourse classification, genre-thematic parameter, context-conditioned parameter, linguopragmatic parameter, linguistic pragmatics.

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DOI 10.51955/2312-1327_2025_4_138

Darya S. Fedorova

Abstract. The purpose of the article is to analyze the domestic and foreign linguistic research on the problem of empathy. The research material consists of various scientific publications registered in the Russian Scientific Electronic Library eLIBRARY.RU for the period from 1975 to 2025 which contained the lexical unit «empathy» in the titles, as well as publications of foreign linguists devoted to empethy. The author considers the correlation of studies focused on the phenomenon of empathy in various fields of science, on the ground of the statistical analysis of scientific papers metadata and the content analysis. The article substantiates the growing trend of empathy research in linguistics. Based on the frequency analysis of keywords, the specific features of linguistic research of this phenomenon are highlighted. The multiplicity of interpretations of the substantive aspect of the concept of “empathy” has been established. The levels and means of linguistic representation of the phenomenon of empathy which are of interest to modern researchers are noted and the potential of empathy research from the perspective of a discursive approach in linguistics is outlined. The language material of the studies under consideration is characterized. The article identifies possible gaps and points of contradiction in the key aspects of the analyzed scientific papers and outlines the prospects for further linguistic research on the phenomenon of empathy.

Keywords: empathy, linguistic research, communication, discourse, linguistic representation of empathy, language material.

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DOI 10.51955/2312-1327_2025_3_208 

Anna L. Shadrina 

Abstract. Fairy tale is constantly changing during cultural evolution and technological progress adapting to the new realities through embracing many modern discourses. As a result, a new (hybrid) discourse is being formed, characterized by certain style and plot features. In this article, we make an attempt to analyze one of these hybrid discourses: namely fairy tale film discourse. Taking into account that the main representative of the fairy tale film discourse is a screen adaptation of a magical folktale, the analysis is carried out by studying lexical, semantic and stylistic features of its film dialogue (verbal component). The analysis reveals factors that can influence the relationship between the film version of the fairy tale and its literary basis. The preservation of the main conflict, basic values and main characteristics of the classic fairy tale in the film text as well as the creative development of the original are elucidated. Additionally, some ways of creating a comic effect in fairy tale film discourse are highlighted.

Keywords: discourse, discourse analysis, fairy tale film discourse, film text, film dialogue, screen adaptation, German folktales, Grimms’ fairy tales.

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DOI 10.51955/2312-1327_2025_1_132

Tatiana I. Semenova

Abstract. The study considers the issue of linguocultural types as recognizable images of individuals whose specific verbal and non-verbal behavioral characteristics and value dimensions significantly impact the culture of a particular society.  The background of the research is the theory of linguocultural types proposed by V.I. Karasik. The paper brings into focus conceptual, figurative features and value dimensions of the professional linguocultural type columnist. Of particular concern in the study is the value component of the linguocultural type columnist. The author claims that the core value of the linguocultural type columnist is based on the conceptual properties ‘personality’, ‘individuality’, ‘character’ of the columnist. The linguistic personality of the columnist is viewed as a bearer of personal views, individual opinions and intellectual qualities. The findings of the study can be applied in courses on cultural linguistics, media discourse and pragmatics.

Key words: linguocultural type, linguistic personality, concept, column, columnist, value characteristics, media discourse.

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DOI 10.51955/2312-1327_2025_1_145

Vera P. Novikova

Iuliia P. Tkachuk

Abstract. The article analyses the modifications of the concept «limita» in the context of song discourse. To solve this problem, the method of analysis of dictionary definitions and inductive frame allocation, discursive and stylistic analysis, conceptual analysis, description of cognitive metaphor, and contextual interpretation were used. The study reveals the expansion of the concept through several key frames, including social, economic, emotional, historical and «migration» ones. Considering the given concept from different points of view, the frame analysis reveals its social, economic, emotional, historical and migration aspects. The analysis of the concept «limita» serves as an example of how song discourse can reflect and shape social stereotypes. The study shows that song discourse not only entertains, but also performs an important social function, contributing to the formation of public opinion and identity.

Keywords: concept, anti-concept, frame, song discourse, linguoculturology, cognitive linguistics, functions of discourse.

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DOI 10.51955/2312-1327_2024_4_140

Tatiana I. Semenova

Andrey N. Dytov

Abstract. The study considers column writing that is equal to personalized journalism. Of central concern in the research is the issue of the individualized tinge in the column-writing, diversity of thought, independent thinking and personal style of the columnist. The paper focuses on the thought-provoking personal style of the distinguished Guardian columnist Simon Jenkins who covers issues across politics and society. The paper reveals lexical and syntactic stylistic devices used by the columnist to offer his views and opinions on the British prime minister cheerleading for war in the Ukraine.

Kew words: column, column writing, columnist, personal journalism, mediadiscourse, mediatext, personal style, a viewpoint of a columnist.

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DOI 10.51955/2312-1327_2024_4_152

Andrey B. Evseev

Abstract. The article is devoted to the enquiry into the category of the emotive code of the English tourism discourse. The paper aims at a comprehensive inquiry into the linguistic means dealing with the category of emotive code which identifies specificity of the tourism discourse. To solve the problem raised, we utilized general scientific methods (synthesis, generalization), analysis of the text corpus, method of linguistic analysis. The relevance of the paper is justified by the growing interest of linguists across the globe in the study of problems of emotivity and emotionality implied in various modes and genres of discourse, as well as the presence of a wide research potential of discursive communication, as a set of methods and techniques of interaction between the addresser and the addressee.

Key words: The English tourism discourse, emotion, emotionality, emotivity, emotive, emotiology, emotive code, linguistic category, tropes, grammatical level, stylistics.

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DOI 10.51955/2312-1327_2024_3_157

Nadezhda N. Kazydub

Anna B. Timosheva

Abstract. The article explores axiological strategies as tools of modelling pragmatic effects in popular-science and educational media discourses. The paper highlights the influencing potential of educational and popular science media texts. The empirical material analysis reveals the basic means of realizing the following axiological strategies:  critical, optimizing and futurological.

Key words: axiological strategy, value concepts, popular science, educational discourse, media texts.

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