Axiological strategies in media discourse
DOI 10.51955/2312-1327_2024_3_
Abstract. The article explores axiological strategies as tools of modelling pragmatic effects in popular-science and educational media discourses. The paper highlights the influencing potential of educational and popular science media texts. The empirical material analysis reveals the basic means of realizing the following axiological strategies:Β critical, optimizing and futurological.
Key words: axiological strategy, value concepts, popular science, educational discourse, media texts.
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