Language features of drug slogans
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The article is devoted to evaluating the effectiveness of drug slogans. The functions of the advertising slogan and the requirements for its creation are analyzed. As a result of generalization, data were obtained on the quality of effective advertising of drugs: non-standard, brevity, memorability, as well as accuracy, clarity and correctness. An experiment is described to verify these-data using a survey of students aged 19β20 years. In the course of the experiment, fragments possessing humor, consistency and euphony were positively evaluated.
Key words: advertising slogan, advertising effectiveness criteria.
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