Media education in the context of cross-cultural communication (on the example of the US mass media)
UDCΒ 37.013.74(045)Β BBKΒ 74.480.26
The necessary prerequisite of successful cooperation with representatives of other nationalities and cultures is not only foreign language acquisition but awareness of cultural diversity of the world, based on the analysis of particular products of human activity as well as the analysis of specific situations of cross-cultural communication. Media texts are the most available sources of such information, and their analysis allows integrating language teaching, cross-cultural communication and media education.
Keywords: cross-cultural communication; media education; media texts; students; media textsβ analysis.