DOI 10.51955/2312-1327_2021_4_33

Elvira M. Ryanskaya

Yuliya V. Shevchenko

Abstract. The paper is devoted to studying the specificities of the authorial communication strategies implementation in two different types of discourse such as scientific and popular science discourse. The objective of the study is to compare a strategic organization of the texts written by the same author within scientific and popular science discourse. The possibility of such an analysis is due to the involvement of scientists in the promotion and popularization of scientific achievements alongside the publication of the research results in scientific journals.

The main approach of the research is focused on the interpretation of the term communication strategy as a particular setting of communicative tasks in accordance with the situation and the participants of the communication. Furthermore, a key factor in differentiating the strategies of scientific and popular science discourse is a number of characteristics of the scientific knowledge recipient. Particular attention is paid to the issue of the interaction between scientific and popular science discourse. The comparative analysis of the publications made it possible to identify differences in the ways of implementing similar communication strategies in scientific and popular science texts, to establish the main trends in the use of strategic transformations. The results of the study confirm the importance of the addressee’s factor and the level of their knowledge in selecting the most appropriate communicative tactics, techniques and strategies.

Keywords: authorial strategies, communicative strategies and tactics, scientific discourse, popular science discourse, addressee.

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