Publisher’s abstract on the back cover of the book as a promotional text
DOI 10.51955/23121327_2022_1_181
Abstract. This article is devoted to publishing abstracts to works of art. The abstract can be considered a promotional text that helps the reader to choose and familiarize himself with the composition. The article discusses the communicative strategies that publishers use to provide a deeper understanding the text of the annotation on the back cover of the book. The self-presentation of the author and the attractiveness of the abstract are the most frequently used methods of attracting the reader in the texts of annotations on the back cover of works of art.
Keywords: author, publisherβs abstract, linguistics, Italian, fiction, publisher, publishing discourse, promotional text, communicative strategies.
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