Political news text with the structure «Kebab» aimed at mono and double addresses

DOI 10.51955/2312-1327_2023_2_63

Elizaveta A. Vdovichenko

Veronika A. Kameneva

Abstract. The research of text perception and comprehension does not lose its relevance among scholars. News texts addressed to children 8-12 years old (mono-addresser) and to adolescents 10-15 years old (dual addressee) are being published. Their research is of academic interest because political texts are not popular among these age groups. A total of 50 political articles from the French-language magazines 1jour1actu and GEO, targeting mono- and dual addressees, respectively, were each sampled for the period 2013-2022. The quantitative counting indicated that among the material there are articles with information presented according to the “Kebab” (Kebab) structure. More often this structure is inherent in the political news for the dual addressee. While researching the components of “Kebab” structure, it was revealed that the journalist for better perception and retention of the addressee’s attention resorts not only to the basic structural components (“Title”, “Lead”, “Subtitles”, “Anecdote”, “Background”), but also to the invariant ones. For a mono-address, “Nut graf” is used to emphasize the purpose of reading the article. At the end of the news text, another “Anecdote” is used to repeatedly recall the news event.

Keywords: political news text, influence on the reader, manipulation of attention, structure of the news text “Kebab”.

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