UDC 004:[316.3:008] BBK 74.58:73 Ch 411

Chelysheva I.V.

The article discusses the media educational opportunities of audiovisual media texts on school and student topics. To this end, the article presents a review of scientific publications on the problem under study, the results of scientific papers on the methods and technology of media education. The analysis was based on the scientific works of Bazalgette, A. Silverblatt, U. Eco backed by the key concepts of media education: media agencies, media / mediatext categories, media technologies, media languages, media representations, media audiences.

The study presents practical aspects of organization of media education classes including literary-analytical, imitation-creative, theatrical-role-playing creative tasks on the material of audiovisual media texts on subjects of school and university.

Keywords: hermeneutic analysis, audiovisual media text, methods and technology of media education, students, schoolchildren.

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