DOI 10.51955/2312-1327_2021_3_202

Galina V. Mikhaleva

Abstract. The article discusses the methodological and methodical tools in the study of realizing educational objectives by means of media education based on the material of television media texts, including the technologies and methods of conducting university practical classes with elements of media education to foster students’ interethnic tolerance. Practical approaches are based on the methodology for performing literary-imitative, literary-analytical, theatrical role-playing activities on the material of media culture, based on the key concepts of media education: media agencies, media categories, media languages, media technologies, media representations, media audiences. Media education allows one to solve specific educational tasks in the discussion of television programs on the topic of interethnic tolerance in the student audience, which are as follows: forming a stable sense of rejecting the ideology of racial, national, interethnic, interfaith intolerance and extremism among university students; developing students’ critical skills for analysing media texts on the topic of interethnic tolerance; destroying social prejudices and stereotypes in the university environment; teaching young people to define methods of media manipulation and the propaganda of interethnic intolerance in the media based on a critical analysis of media texts; expanding and enriching the cultural, historical and social experience of the youth audience in the field of intercultural communication.

Keywords: interethnic tolerance, television media texts, students, dialogue of cultures, ethnic stereotypes, media education, media text, re-presentation, hate speech, national identity, ethnic culture, xenophobia.

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