Value dimensions of the concept SUSTAINABLE FASHION and their representation in English media discourse
DOI 10.51955/2312-1327_2025_3_
Abstract. The paper discusses value dimensions of the linguocultural regulative concept SUSTAINABLE FASHION. The research objective of the paper is to explore the cognitive basis of the evaluative aspect of the concept under consideration. The study of the value potential of the concept SUSTAINABLE FASHION is viewed from the theoretical perspective of axiological linguistics. Of particular concern in the study is the linguoaxiological analysis of the evaluative language units verbalizing aesthetic value, environmental and ethical value, social value, hedonistic value of the concept SUSTAINABLE FASHION in English media discourse. The results obtained suggest that these value dimensions ensure a more responsible approach to fashion, shaping ethical and conscious consumption behavior.
Kew words: concept SUSTAINABLE FASHION, values, evaluation, evaluative statement, linguoaxiological analysis, media discourse.
Download article in PDF 443.3 kB