Paradoxical nature of communicative failure as the key to communicative success (based on author’s TV programs)
UDC 81’42Β BBKΒ 81.055.1
The article puts an emphasis on the theoretical points of media discourse, communicative strategies and communicative tactics, deals with features of a communicative failure. The study provides examples of communicative strategies based on author’s TV programs and targeted at conflict as a paradoxical result of communicative success.
Key words: communicative strategies, communicative tactics, communicative success, communicative failure.
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