Automatization and visualization in the field of linguistic research and linguodidactics (based on the database “Slogan’s universum of the XX-XXI centuries”)
DOI 10.51955/2312-1327_2021_2_97
Abstract. The article demonstrates the possibilities of using computer tools to model the functioning of a language in certain social situations. It is done for the purpose of automatic comparison of fragments of lexical and phraseological sections of the language system at different chronological sections of its development and for visualizing the results of this comparison. The subject of the analysis is a database that includes a representative sample of the use of slogans, systematized by chronological indicators. The authors propose a way to automate the calculation of the percentage of the use of various structural models of slogans from the total number of corpus material, and to visualize data to search for correlations between the types of slogans and the socio-historical background of the epoch. The aim of it is to identify the universal structural-semantic models and the models that vary under the influence of the time factor. The programming language Visual Basic for Applications for MS Excel is used as the development program. It allows to develop quickly and conveniently the effective applications using the MS Office package. It is important that the software product can be used in the future to obtain quantitative and qualitative characteristics of certain models of linguistic expressions and to identify the specifics of their functioning in synchronic and diachronic aspects using graphs, diagrams and 3D models.
Кeywords: slogan, slogan’s universum, slogan’s model, the programming language VBA, the software product, automation, visualization.
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