The history of greeting cards

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UDC 811.13Β BBKΒ 81.471.1

Vikulova L.Β G.,Β Pyatnitskaya A. E.

The article is devoted to the history of postcards as a phatic communication. The formation of the genre of greeting cards is shown. It is proved that postcard as a phenomenon of social and cultural area allows a person to enter the process of identification within a special sociocultural space.

Keywords: mediated phatic communication, post card, greeting card, post crossing.

Π‘ΠΊΠ°Ρ‡Π°Ρ‚ΡŒ (258.1 kB)