Категория: Discourse and Text: vectors of research

German chancellor’s Angela Merkel idiostyle (as seen in the example of New-Year messages)

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UDC 811.112.2 BBK 81.432.4

Merkurjewa V. B.

The article discusses eleven Chancellor’s New-Year greetings from the linguistic perspective from 2006 to 2016. Special attention is paid to the orator’s idiostyle peculiarities: crosscutting themes, reiterations: Arbeitslosigkeit, Ausländer, Europa, etc.; repetition of words with prefixes mit-, zusammen-, etc. The grammatical peculiarities of the Chancellor’s speech include superlative adjectives, personal pronouns, etc. Euphemisms stand out from the stylistic peculiarities; tautology, metaphors, antithesis, allusion and etc are also used. The politician’s New-Year messages are of affirmative character, notable for pompous language and are politically correct.

Keywords: New-Year message, A. Merkel, crosscutting theme, repetition, euphemism, personal pronoun, superlative adjective, metaphor, pompous language, affirmation.

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Advertizing slogan and linguistic creativity borders

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UDC 811.161.1 BBK 81.006

Kozlova E. A., Medvedeva Ju. V.

This article deals with some unexpected solutions to convert the advertising intent to the slogan by breaking ethical and esthetic components of the statement. It shows low efficiency of such language fragments for a certain part of potential buyers of a product or service. It describes the scientific experiment to prove the scientific hypothesis: it analyzes the opinions of youth students’ audience on the selected advertising material. It suggests the criteria of linguistic creativity to make fresh advertising, to save and even strengthen esthetics (artistry) of the expression.

Keywords: linguistic creativity, esthetics, advertising discourse; slogan; precedential language facts.

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The French publishing discourse as an orienting system in reader’s practice

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UDC 811.13 BBK 81.471.1-51

Ivanova N. S.

The paper considers one of the genres publishing discourse – le prière d’insérer and represents a linguistic research, where the role of the annotations in the French publishing discourse and the main trends in writing abstracts to the books of different stylistic genres were discovered.

Key words: publishing discourse; prière d’insérer; French classics; modern writer; scientific publication.

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Borrowings in the German language taken in the middle of the XVIII century (in the I. Ya. Lerche diaries)

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UDC 930.253 BBK 63.2

Savchenko G. K.

The article introduces the results of the linguistic study of the German traveler and scientist I. Ya. Lerche diary. He lived in Russia in the period between 1731 and 1780. The diaries contain a lot of information on the history of Russia. Also they could be of great interest as a source of the history of Russian and German cultural ties, the history of the Russian and German languages in the XVIII century. The subject of the research is borrowings in the I. Ya. Lerche’s written speech.

Key words: I.Ya. Lerkhe, source studies, the Lower Volga region, borrowings

The research is executed in support of the Russian humanitarian scientific fund within the RGNF research project “The history of the Lower Volga region in the I. Ya. Lerche’s manuscript heritage “, project № 13-11-34003 а/В.

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