Dubnyakova O. A.

Ivanova A. G.

The article presents a study of the image of Joan of Arc in the work “Mystery of the Charity of Joan of Arc” by a French writer Charles Péguy (1873-1914), poet, playwright and journalist; as well as the important role of the grammatical means used by the writer to create the image of the Maid of Orléans.

Keywords: anticlericalism, Joan of Arc, French grammar, Christian literature, Charles Péguy, socialism.

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UDC 81.00 BBK 81.432.1

Verbitskaya O. M.

In this article the author considers the category of cohesion in its conjunction and interaction with other textual categories. Also the category of cohesion on reasonable grounds is related to text’s general intentionality. In the function of initial postulate for practical analysis serves the statement about influence of interacting senses generated in text-forming process on their arrangement at the superficial level in the form of relevant text connections. On the other hand, the impact of specially chosen means of connection on the structure of expressed content is also taken into account. This piece of work possesses the practical value and topicality.

Keywords: cohesion; textual category, the author’s concept; text-forming potential; prospection; retrospection.

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UDC 811.161.1 BBK 81.006

Kozlova E. A., Soboleva O. A.

The article deals with the identification of types and means of speech influence in the genre of advertising interview. It gives the analysis of advertising interviews with the heads of agro-industrial complex enterprises, according to it there are mainly persuasive strategies, including pragmatic and esthetic ones.

The keywords: speech influence; persuasion; textual advertising in mass media; advertising interview; pragmatic and esthetic means; self-presentation.

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UDC 811.161.1 BBK 81.006

Kozlova E. A., Malygina M. V.

The article deals with the criteria for the effectiveness of advertising by the examples of the texts in the newspaper «Презентация» in Kirov. It gives an experiment to interview opinions, the results of it show low efficiency of the genre “life story” and the necessity to follow logical order in advertising.

Keywords: speech influence; types and genres of advertising; criteria for the effectiveness of advertising

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UDC 81.23 BBK 81.006

Kozlova E. A., Kosterina D. S.

The article aims to reveal different ways of manipulation in advertising clips of non-state pension funds. The comparative analysis of advert texts is performed. A number of manipulation techniques used in the genre is revealed. The special emphasis is laid on interrupting logical connections. The authors call this technique as “logical disorientation” and find it extremely aggressive and highly hazardous for addressees’ psychology.

Key words: technologies of mass media; manipulation techniques; manipulation.

UDC 811.112.2 BBK 83.3(2Рос=Рус)6+81.2Нем

Merkurjewa V. B.

The article is devoted to the parody of a cradle song. As seen in the example of the texts by German authors and authors – Germans from Russia of different periods the genre is changed: the shift in the perspective of communication, the disappear-ance of the key theme (the mother’s love for her child), the appearance of a new per-locutionary effect.
Key words: cradle song, parody, anaphora, epiphora, Macaronic song.