BBK 81.001 UDC 81’42

Kazydub N. N.

The article ponders the problem of interaction between cultural and language phenomena in the construction of communicative environment. The research puts forward the axiological parameter that functions as a systemic coordinator of  contacting cognitive models, language representations and communicative styles. The goal of the article consists in positioning axiological experience as the key parameter of cultural identity and in the systemic description of language signs that activate value concepts in discourse practices.

Key words: cultural identity, axiologeme, axiological motive, axiological experience, cognitive model, language representation, co-adaptive strategies, communicative style, cooperative interaction.

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