DOI 10.51955/2312-1327_2021_4_77

Artyom A. Khabarov

Abstract. The article is devoted to the linguistic analysis of the cognitive and communicative mechanism of indoctrination of target-objects in the paradigm of information and psychological warfare initiated by the collective West, led by the United States, with the aim of destroying the integral potential of the opposing states by non-combat means. The author’s concept focuses on language as an instrument of ideological influence carried out at the macro level in the format of interdiscourse, explicated in the spheres of social communication in the form of polarized discursive practices. Using the methods of semantic-structural, conceptual and pragmatic analysis, the author reveals the specifics of the verbalization of communication strategies used for mental influence and speech stimulation in the English-language discourse, identifies the lexical means of secondary nomination and ideological markers of linguocognitive manipulation. As a result of the study, it is concluded that the forms and methods of modeling the interdiscursive environment in the global media, methods of ideological polarization of speech, as well as the specifics of their communicative use for the purpose of manipulating consciousness identify the interdiscourse of information and psychological warfare as a type of conciental weapon.

Keywords: interdiscourse, information and psychological warfare, communication strategy, means of secondary nomination, ideological polarization, linguocognitive manipulation.

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DOI 10.51955/2312-1327_2021_4_64

Darya M. Tataurova

Abstract. In the article analysis of a special concept ПОДДАННЫЙ was provided. The concept is considered as one of the basic parts of the Fundamental Laws of the Russian Empire that is a pretextual base of Russian constitutional intertext. This type of intertext is viewed as a constantly modified synthetic product, which includes legal and political discursive categories. The concept ПОДДАННЫЙ [SUBLECT] is a discursive predecessor of its modern quasisynonym ГРАЖДАНИН [CITIZEN].  The term «подданный» is a hyperonym reflecting political and law linguistic picture of the world during the historical period of the Russian Empire and characterized by lexico-semantic element «allegiance». A complicated structure of the lingvocognitive category correlating with the term given is studied by means of prototypical approach that makes possible to determine components and their position. Category ПОДДАННЫЙ includes several hyponyms with the same name reflecting the variety of a political and law status of a person. This variety allows to describe the correlating term as a polysemic one.

Key words: subject, intertext, constitutional intertext, significatum, significative feature, referent, prototypical approach.

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DOI 10.51955/2312-1327_2021_4_33

Elvira M. Ryanskaya

Yuliya V. Shevchenko

Abstract. The paper is devoted to studying the specificities of the authorial communication strategies implementation in two different types of discourse such as scientific and popular science discourse. The objective of the study is to compare a strategic organization of the texts written by the same author within scientific and popular science discourse. The possibility of such an analysis is due to the involvement of scientists in the promotion and popularization of scientific achievements alongside the publication of the research results in scientific journals.

The main approach of the research is focused on the interpretation of the term communication strategy as a particular setting of communicative tasks in accordance with the situation and the participants of the communication. Furthermore, a key factor in differentiating the strategies of scientific and popular science discourse is a number of characteristics of the scientific knowledge recipient. Particular attention is paid to the issue of the interaction between scientific and popular science discourse. The comparative analysis of the publications made it possible to identify differences in the ways of implementing similar communication strategies in scientific and popular science texts, to establish the main trends in the use of strategic transformations. The results of the study confirm the importance of the addressee’s factor and the level of their knowledge in selecting the most appropriate communicative tactics, techniques and strategies.

Keywords: authorial strategies, communicative strategies and tactics, scientific discourse, popular science discourse, addressee.

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DOI 10.51955/2312-1327_2021_4_6

Anastasia V. Kolmogorova

Georgii O. Samarkin

Abstract. The paper is devoted to the description of the means and features of the discursive construction of the image of war represented in the antiwar Japanese novel “One Soldier” written by the Japanese author Tayama Katai. The analysis includes a literary concept description algorithm which forms a cognitive basis for the image being constructed.

The research is based on the model of image including a conceptual core, ideological content and pragmatic shell. The analysis of every part of the model allows to describe multifacetedly the image of war.

It is concluded that the conceptual basis of the image has a hierarchical structure and includes the microconcept “war” («戦争» /senso:/), the basic concepts “army” («軍» /gun/) and “competence” («対戦» /taisen/), and the individual concepts “suffering” («悩み» /nayami/) and “memory” («記憶» /kioku/). This conceptual hierarchy results in the discursive basis of the image of war represented as a wound on a society depicting not the good and bad, but the pain and suffering.

Key words: discursive construction, war, Japanese antiwar prose, the Japanese language, literary concept, conceptual analysis.

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DOI 10.51955/2312-1327_2021_4_48

Tatiana I. Semenova

Daria A. Skulimovskaya

Abstract. The subject matter of the paper is the speech act of warning and its communicative function and pragmatic potential in English political discourse. The theoretical background of the research is a set of principles and assumptions of cognitive pragmatics to the study of the semantic and pragmatic properties of the speech act. Of central concern in the study is the issue of illocutionary potential of the speech act of warning.  The study reveals syncretic nature of the speech act of warning that has both an assertive and a directive use. The paper brings into focus the issue of the complex hybrid nature of the speech act of warning.  The study discusses focus shift mechanism as a cognitive operation involved in the illocutionary potential of the speech act of warning .The paper considers pragmatic potential of the speech act of warning in maintaining power relations in political discourse. The results obtained may be helpful for further study of illocutionary semantics of speech acts.

Key words: speech act of warning, illocutionary semantics, assertive illocutionary point, directive illocutionary point, hybrid speech act, syncretic speech act, focus shift.

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DOI 10.51955/2312-1327_2021_3_130

Georgii V. Samorodin

Abstract. The present paper touches upon the means of verbalization of emergencies in the discourse of German media. An attempt of systematizing the field structure description thereof, based on the results of the quantitative and statistical analysis of various means of verbalization implementing rate, is being made. The main task of the study is to identify the most and least frequent lexical and semantic units of the eight microfields identified as parts of the lexical-semantic field “emergency” in the discourse of German media (natural cataclysms, negligence, accident, delinquency, political motive, radicalism, pandemic, technogenic catastrophe), and the subsequent construction of visualization in the form of an orbital model of each of them, indicating the central and peripheral elements, universal and specific linguistic units. The work also makes an assumption about the possible reasons for the use of certain vocabulary, in particular, it touches on the aspect of “trendiness” and stereotyping of the course of certain events and phenomena described in the media, taking into account their value for various types of social interaction, and also establishes intra-field connections between the central and peripheral elements of microfields based on the analysis of the occurrence of the same lexical-semantic units in all of the microfields.

Key words: media discourse, emergency, field theory, mediatext, lexical semantics, means of verbalization

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DOI 10.51955/2312-1327_2021_3_103

Maria N. Guz

Natalia V. Pigina

Tatiana V. Morozova

Abstract. The article brings into focus different approaches to studying small-sized public directive texts, which appeared in public areas in Germany to regulate people’s behavior during the 2020 COVID pandemic.

The article studies the major themes of these polycode texts, analyses the correlation between verbal and non-verbal components of the examined texts, describes peculiarities of the non-verbal component, such as color, font and picture image, defines the ways of foregrounding semantically determining elements of the texts.

Particular emphasis is made on characteristics of the addressee and the sender.

The authors point out the characteristic feature of these texts to “save face” on the part of the addressee when the sender of the message puts forward peremptory requirements in the situation of temporary limitation of civil rights and freedoms.

The article studies both direct and indirect strategies of inducement as well as methods tactics allowing these strategies to be most effective and contributing to diminishing the personality-restraining impact of the texts on the addressee.

Furthermore, the article analyzes various means of expressing inducement in the studied texts, such as the infinitive, imperative and infinitive sentence, and draws conclusions about the prevailing forms in the analyzed texts.

Key-words: small-sized public directive text, polycode text, non-verbal component, “face” of the addressee, prescriptive texts, strategies of direct and indirect inducement, ways of expressing inducement, the category of inducement, linguistic landscape, COVID pandemic.

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DOI 10.51955/2312-1327_2021_2_81

Artyom A. Khabarov

Abstract. The article is devoted to a comprehensive analysis of the linguistic aspect of information and psychological warfare in the light of modern theories and concepts in the research of speech activity, discourse and the human cognitive system. The author’s concept focuses on the use of language as an instrument of ideological influence, mainly in the form of an interdiscourse, defined as a macro-level communicative structure that comprises polarized thematic discourses. Using semantic and structural analysis, conceptual and pragmatic analysis of speeches by US Government officials, the author establishes the typology of the interdiscourse of information and psychological warfare. The results of the linguistic analysis of the text fragments demonstrate the validity of the selected criteria and their epistemological value to study the paradigm of the systemic warfare of the collective West led by the USA with the aim of destroying the integral potential of adversaries by non-combat means.

Keywords: information and psychological warfare, ideology, interdiscourse, cognitive influence, manipulation of consciousness.

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DOI 10.51955/2312-1327_2021_2_97

Marina Borisovna Tashlykova

Yulia Rimovna Lemeshko

Larisa Yurievna Dmitrieva

Abstract. The article demonstrates the possibilities of using computer tools to model the functioning of a language in certain social situations. It is done for the purpose of automatic comparison of fragments of lexical and phraseological sections of the language system at different chronological sections of its development and for visualizing the results of this comparison. The subject of the analysis is a database that includes a representative sample of the use of slogans, systematized by chronological indicators. The authors propose a way to automate the calculation of the percentage of the use of various structural models of slogans from the total number of corpus material, and to visualize data to search for correlations between the types of slogans and the socio-historical background of the epoch. The aim of it is to identify the universal structural-semantic models and the models that vary under the influence of the time factor. The programming language Visual Basic for Applications for MS Excel is used as the development program. It allows to develop quickly and conveniently the effective applications using the MS Office package. It is important that the software product can be used in the future to obtain quantitative and qualitative characteristics of certain models of linguistic expressions and to identify the specifics of their functioning in synchronic and diachronic aspects using graphs, diagrams and 3D models.

Кeywords: slogan, slogan’s universum, slogan’s model, the programming language VBA, the software product, automation, visualization.

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DOI 10.51955/2312-1327_2021_2_69

Seda Batyrovna Tsoloeva

Abstract. The article is devoted to the consideration of the peculiarities of the metaphorization process in the professional advertising discourse. The research material is modern English-language advertising texts thematically belonging to the field of design and architecture, published in the magazines The Art of Design, Interior Design Today and posted on the Internet. Sharing the position of representatives of cognitive linguistics on the nature of metaphor and the presence in its structure of the sphere of “source” and the sphere of “target”, the author emphasizes the importance and prospects of the method of metaphorical modeling in the study and comprehension of various types of discourse, including advertising discourse, which is the object of research in the present work. Based on the results of an empirical analysis of advertising texts from the English-language magazines The Art of Design and Interior Design Today, the author identifies artifact and anthropomorphic metaphorical models, which have their own language specifics, their own verbalizers of metaphorical transformations representing a certain part of speech, as well as pragmatic value. The paper presents statistical data demonstrating the frequency of the use of metaphorical models in English-language advertising texts and indicating the importance of the metaphorization process in the context of advertising communication.

Keywords: professional communication, artifact metaphor, anthropomorphic metaphor, metaphorical modeling, advertising discourse, advertising text, design and architecture, English.

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