DOI 10.51955/2312-1327_2021_2_81

Artyom A. Khabarov

Abstract. The article is devoted to a comprehensive analysis of the linguistic aspect of information and psychological warfare in the light of modern theories and concepts in the research of speech activity, discourse and the human cognitive system. The author’s concept focuses on the use of language as an instrument of ideological influence, mainly in the form of an interdiscourse, defined as a macro-level communicative structure that comprises polarized thematic discourses. Using semantic and structural analysis, conceptual and pragmatic analysis of speeches by US Government officials, the author establishes the typology of the interdiscourse of information and psychological warfare. The results of the linguistic analysis of the text fragments demonstrate the validity of the selected criteria and their epistemological value to study the paradigm of the systemic warfare of the collective West led by the USA with the aim of destroying the integral potential of adversaries by non-combat means.

Keywords: information and psychological warfare, ideology, interdiscourse, cognitive influence, manipulation of consciousness.

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DOI 10.51955/2312-1327_2021_2_97

Marina Borisovna Tashlykova

Yulia Rimovna Lemeshko

Larisa Yurievna Dmitrieva

Abstract. The article demonstrates the possibilities of using computer tools to model the functioning of a language in certain social situations. It is done for the purpose of automatic comparison of fragments of lexical and phraseological sections of the language system at different chronological sections of its development and for visualizing the results of this comparison. The subject of the analysis is a database that includes a representative sample of the use of slogans, systematized by chronological indicators. The authors propose a way to automate the calculation of the percentage of the use of various structural models of slogans from the total number of corpus material, and to visualize data to search for correlations between the types of slogans and the socio-historical background of the epoch. The aim of it is to identify the universal structural-semantic models and the models that vary under the influence of the time factor. The programming language Visual Basic for Applications for MS Excel is used as the development program. It allows to develop quickly and conveniently the effective applications using the MS Office package. It is important that the software product can be used in the future to obtain quantitative and qualitative characteristics of certain models of linguistic expressions and to identify the specifics of their functioning in synchronic and diachronic aspects using graphs, diagrams and 3D models.

Кeywords: slogan, slogan’s universum, slogan’s model, the programming language VBA, the software product, automation, visualization.

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DOI 10.51955/2312-1327_2021_2_69

Seda Batyrovna Tsoloeva

Abstract. The article is devoted to the consideration of the peculiarities of the metaphorization process in the professional advertising discourse. The research material is modern English-language advertising texts thematically belonging to the field of design and architecture, published in the magazines The Art of Design, Interior Design Today and posted on the Internet. Sharing the position of representatives of cognitive linguistics on the nature of metaphor and the presence in its structure of the sphere of “source” and the sphere of “target”, the author emphasizes the importance and prospects of the method of metaphorical modeling in the study and comprehension of various types of discourse, including advertising discourse, which is the object of research in the present work. Based on the results of an empirical analysis of advertising texts from the English-language magazines The Art of Design and Interior Design Today, the author identifies artifact and anthropomorphic metaphorical models, which have their own language specifics, their own verbalizers of metaphorical transformations representing a certain part of speech, as well as pragmatic value. The paper presents statistical data demonstrating the frequency of the use of metaphorical models in English-language advertising texts and indicating the importance of the metaphorization process in the context of advertising communication.

Keywords: professional communication, artifact metaphor, anthropomorphic metaphor, metaphorical modeling, advertising discourse, advertising text, design and architecture, English.

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DOI 10.51955/2312-1327_2021_1_82

Mariya A. Saltymakova

Abstract. The article characterizes Russian Germans, their language, culture and mentality within the framework of contact linguistics, reveals the essence of the definition of «discourse community» in general, as well as «discourse community of Russian Germans» in particular. Considering that the present research is carried out on the material of the artistic discourse of Russian Germans, the article gives a brief definition of the notions of «discourse» and «artistic discourse». The work was carried out within the framework of the study of the nominative theory, therefore, it reveals the essence of the notions of «nomination» and «secondary nomination», by means of which the emotional component in the nominations of the notion of «Heimat» realizes.

The practical part of the work studies the emotionally colored nominations of the notion of «Heimat» in the artistic discourse of Russian Germans. A comparative-contrastive analysis of the dictionary definitions of the lexemes «emotion» and «Emotion» is carried out, the key components of the notion of «emotion» in Russian and German languages are revealed. Further, a component analysis of the surroundings of the lexeme «Heimat» is carried out both at the verbal and non-verbal levels, as well as from the standpoint of lexical, stylistic and grammatical analysis.

Keywords: contact linguistics, Russian Germans, nomination, homeland, Heimat, emotion, Emotion.

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DOI 10.51955/2312-1327_2021_1_69

Raisa I. Babaeva

Anna S. Iatsenko

Abstract. The issues considered in the article are interconnected with the problem of gender relations in the modern German-speaking world. The article describes the most common ways of nominating female characters in modern German-language jokes, on the basis of the identified feminitives, five main feminine types are distinguished, characteristic of the German-language laughing folk linguistic culture: linguocultural types correlated with proper names; linguocultural types correlated with real people, linguocultural types correlated with professions and occupation; linguocultural types correlated with kinship and social relations; linguocultural types correlated with appearance of a woman. The theoretical basis for the analysis of the material was the theory of linguocultural types, developed in domestic linguistics, the theory of discourse analysis, theoretical provisions developed in the framework of the study of humorous discourse, the position of gender linguistics. As a result of the analysis, it is concluded that the identified types are a significant part of the German-speaking laughable folk linguistic culture, the negative qualities of feminine characters, played in a certain way, constitute the pointe of the anecdote, while the positive qualities of female characters manifested in the joke create only a context against which realized pointe.

Key words: humorous discourse, German, joke, feminitive, cultural linguistic type, proper name.

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Krivchenko I.B.

Mustafaeva L.P.

The paper focuses on the analysis of indirect evaluation and its linguistic means in the modern English political discourse. Emotionally coloured words, which are frequent in the political speeches of the English and American politicians, stylistic devices they employ and communicative strategies and tactics which lie in the basis of any political speech may be used to express evaluation indirectly. The authors claim that it is indirect evaluation which prevails nowadays in the political communication held in the English language.

Key words: political discourse, political speech, evaluation, indirect evaluation, linguistic means of evaluation.

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Racheev N. O.

Kozlova E. A.

The article is devoted to the issues of speech influence and interaction, namely the metaphorical conceptualization of reality and the hypnotic potential of а metaphor in professional business discourse. The review of the literature is devoted to metaphors in psychology and linguistics. The experiment of metaphor application in the sphere of small business management is described. The authors come to the conclusion about the effectiveness of hypnotic metaphor usage in management.

Keywords: linguistic manipulation, hypnotic metaphor, human resources management, communication efficiency, persuasive discourse, hypnosis, trance.

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UDK 81.42 BBK 81.2

Savina I. V.

Krivchenko I. B.

The paper deals with the analysis of the verbs of communication within the discourse of modern English drama. Lingvosynergetic aspects of such verbs in the plays  of  modern authors of English-speaking countries can be seen both in the dialogue of the plays and in author’s remarks. Due to the synergetic potential of the above mentioned verbs the two constituents of the play begin to interact and influence each other.

Key words: discourse of modern English drama, lingvosynergetic approach, verbs of communication.

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UDK 81 BBK 81.1

V. E. Chernova

O. A. Suleimanova

The paper focuses on the characteristics of oral academic discourse. The author examines the dialogic nature of discourse with its explicit and implicit representation of personality.

Key words:  oral academic discourse, dialog, explicity, implicity.

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UDK 81.00 BBK 81.432.1 B 31

O. M. Verbitskaya

The article contains the analysis of the short story «The Gate of  the Hundred Sorrows» by R. Kipling from the perspective of linguistic stylistics and decoding stylistics. A special attention was paid to the linguistic means of actualization of the textual category of cohesion and its suggestive potential. The purpose of the article consists in proving cohesion’s dominant role in subtextual information realization during the process of the author’s message reconstruction.

Key words: cohesion, the textual category, the author’s intention, principles of foregrounding.

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