Monthly Archives: February 2016

Interview as a way to promote a product

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UDC 811.161.1 BBK 81.006

Kozlova E. A., Soboleva O. A.

The article deals with the identification of types and means of speech influence in the genre of advertising interview. It gives the analysis of advertising interviews with the heads of agro-industrial complex enterprises, according to it there are mainly persuasive strategies, including pragmatic and esthetic ones.

The keywords: speech influence; persuasion; textual advertising in mass media; advertising interview; pragmatic and esthetic means; self-presentation.

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Text genres of advertising and criteria of success

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UDC 811.161.1 BBK 81.006

Kozlova E. A., Malygina M. V.

The article deals with the criteria for the effectiveness of advertising by the examples of the texts in the newspaper «Презентация» in Kirov. It gives an experiment to interview opinions, the results of it show low efficiency of the genre “life story” and the necessity to follow logical order in advertising.

Keywords: speech influence; types and genres of advertising; criteria for the effectiveness of advertising

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Linguistic conceptualization of danger in the blogs of mountaineers

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UDC 81’272 BBK 81.0

Diterle E. V.

The article is devoted to the problem of linguistic conceptualization of danger: our task is to identify how the psychological and cognitive phenomenon – the experience of danger – is verbalized in the discourse of mountaineers. Based on the analysis of modern linguistic literature, the author draws a conclusion about the relevance of studying the problems of discourse in a situation of risk and danger. We consider the lexical, grammatical markers of the discourse of danger, raise the question of the role of paraverbal means of objectification of the phenomenon and outline the prospects for further research.

Key words: conceptualization, verbalization, blog, post, danger, risk, modus, discourse of mountaineers

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Advertizing slogan and linguistic creativity borders

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UDC 811.161.1 BBK 81.006

Kozlova E. A., Medvedeva Ju. V.

This article deals with some unexpected solutions to convert the advertising intent to the slogan by breaking ethical and esthetic components of the statement. It shows low efficiency of such language fragments for a certain part of potential buyers of a product or service. It describes the scientific experiment to prove the scientific hypothesis: it analyzes the opinions of youth students’ audience on the selected advertising material. It suggests the criteria of linguistic creativity to make fresh advertising, to save and even strengthen esthetics (artistry) of the expression.

Keywords: linguistic creativity, esthetics, advertising discourse; slogan; precedential language facts.

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The French publishing discourse as an orienting system in reader’s practice

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UDC 811.13 BBK 81.471.1-51

Ivanova N. S.

The paper considers one of the genres publishing discourse – le prière d’insérer and represents a linguistic research, where the role of the annotations in the French publishing discourse and the main trends in writing abstracts to the books of different stylistic genres were discovered.

Key words: publishing discourse; prière d’insérer; French classics; modern writer; scientific publication.

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Logical disorientation as a means of linguistic manipulation in mass media

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UDC 81.23 BBK 81.006

Kozlova E. A., Kosterina D. S.

The article aims to reveal different ways of manipulation in advertising clips of non-state pension funds. The comparative analysis of advert texts is performed. A number of manipulation techniques used in the genre is revealed. The special emphasis is laid on interrupting logical connections. The authors call this technique as “logical disorientation” and find it extremely aggressive and highly hazardous for addressees’ psychology.

Key words: technologies of mass media; manipulation techniques; manipulation.

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Kosterina Dar”ja Sergeevna

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E-mail: aleksa.93_93@list.ru

Place of study: Federal State Budget-Financed Establishment of Higher Professional Education «Vyatka state agricultural academy», Kirov, Russia

Post: Undergraduate of the 1 course, ЭЭм -110 group

Master’s programme: 38.04.01 ‒ Economics, profile: marketing

Scientific major: paper market, corporate income tax, market for non-state pension services

Important publications:
  1. Kosterina D. S. Rynok monopolisticheskoj konkurencii // Vesna-2013. XVII studencheskaja mezhvuzovskaja nauchnaja konferencija. Doklady i soobshhenija. V IV t. T. II. – Kirov: Izd-vo Kirovskogo filiala MGJeI. – 2013. – S. 51–54.
  2. Kosterina D. S. Dohody i rashody bjudzheta Rossii: istorija i sovremennost’ // Aktual’nye problemy denezhno-kreditnyh i finansovyh otnoshenij na makro- i mikrourovne. Materialy X ezhegodnoj nauchnoj konferencii studentov i aspirantov [Test]: sbornik nauchnyh trudov. – Kirov: FGBOU VPO Vjatskaja GSHA, 2014. – S. 82–88.

The categorial grief in A. P. Chekhov’s life and creativity

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UDC 81.00 BBK 81.41.01.2973

Danilenko V. P.

This article is dedicated to the analysis of A.P.Chekhov’s spiritual-cultural views. They can be characterized by the grief in relation to atheism (religion), the truth (science), the beautiful (art), kindness (ethics), justice (policy) and unity (language).

Key words: A. P. Chekhov, spiritual culture, religion, science, art, morality, policy, language.

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Organization and procedure of recruiting in the air force educational establishments of the USSR in the twenties of the XX century

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UDC 94(470) BBK 63.3

Astrahancev O. N.

The article deals with the problems of recruiting in the Air Force educational establishments of the USSR in the period under review. The author considers candidates’ selection procedures and corresponding eligibility requirements. Selection board activity is shown. Besides, the main types of military aviation schools in the twenties are described.

Keywords: Air Force; military educational establishments; aviation; aviation school; cadets; Red Army.

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Soboleva Olga Anatolievna

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E-mail: Olgap28@yandex.ru

Place of study: Federal State Budget-Financed Establishment of Higher Professional Education «Vyatka state agricultural academy», Kirov, Russia

Post: Undergraduate of the 1 course, EEm -111 group

Master’s programme: 38.04.01 ‒ Economics, profile: marketing

Scientific major: market conditions, monitoring of the commodity markets, valuation methods of production efficiency of agrarian and industrial complex enterprises, complex assessment of meat production market, world and regional market of meat processing.

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