ΠšΠ°Ρ‚Π΅Π³ΠΎΡ€ΠΈΡ: # 4, 2015

Professional behavior of teachers – value-normative aspect

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UDC 371.132 BBK 74.5

Trubina Z. I.

Professional behaviour of teachers reflects a practical, effective nature of the value relation, the future teachers’ choice of the most appropriate forms of expression of their position in professional activities, representation of normative models of behaviour and ways of solving professional problems. Teachers’ regulation organizes their activities, defines the boundaries and extent of professional freedom. It is also a moral regulator of professional behaviour and relationships.

Key words: pedagogical values and norms; professional behavior of teachers; personal professional axiosphere; value orientations.

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Model of Russian media education paradigm in the context of the policies of the British media education

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UDC 316.77:001.8 BBK 60.55.325.1:60.55.57с

Chelysheva I. V.

The article examines the main components of the model of the Russian media education paradigm in the context of the policies of the British media education. The author analyzes the main theoretical approaches and practical aspects of the British experience of media education in the modern Russian media.

Key words: media education, model, media competence, the British media education, Russian models mediaeducation.

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Two epochs in the language evolution

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UDC 81.00 BBK 81.41.01.2973

Danilenko V. P.

This article is dedicated to the analysis of language through the universal evolutionary point of view. It allows us to see in it, on the one side, the result of biological evolution, on the other side, it allows us to emphasize two epochs in the evolution of language – monoverbal and polyverbal.

Keywords:the universal evolution, the anthropogenesis, the cultural genesis, glottogenesis, the evolution of language, the monoverbal evolution, the polyverbal evolution.

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Journalism in XXI century: newsbreak for contemplating

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UDC 303.442.4+81-139 BBK 76.006.5+76.01

Ukhova L. V.

The article deals with modern news journalism. It gives the features of journalistic, advertising and PR information and their demarcation. It emphasizes the tendencies of mass media to transform the news into a newsbreak thereby forming public opinion which is necessary for β€œthe initiator”.

Key words: information; features of information; journalism; advertising; PR; fact; news; newsbreak

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