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Automatization and visualization in the field of linguistic research and linguodidactics (based on the database “Slogan’s universum of the XX-XXI centuries”)

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DOI 10.51955/2312-1327_2021_2_97

Marina Borisovna Tashlykova

Yulia Rimovna Lemeshko

Larisa Yurievna Dmitrieva

Abstract. The article demonstrates the possibilities of using computer tools to model the functioning of a language in certain social situations. It is done for the purpose of automatic comparison of fragments of lexical and phraseological sections of the language system at different chronological sections of its development and for visualizing the results of this comparison. The subject of the analysis is a database that includes a representative sample of the use of slogans, systematized by chronological indicators. The authors propose a way to automate the calculation of the percentage of the use of various structural models of slogans from the total number of corpus material, and to visualize data to search for correlations between the types of slogans and the socio-historical background of the epoch. The aim of it is to identify the universal structural-semantic models and the models that vary under the influence of the time factor. The programming language Visual Basic for Applications for MS Excel is used as the development program. It allows to develop quickly and conveniently the effective applications using the MS Office package. It is important that the software product can be used in the future to obtain quantitative and qualitative characteristics of certain models of linguistic expressions and to identify the specifics of their functioning in synchronic and diachronic aspects using graphs, diagrams and 3D models.

Кeywords: slogan, slogan’s universum, slogan’s model, the programming language VBA, the software product, automation, visualization.

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Dmitrieva Larisa Yurievna

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e-mail: Larisay-nauka@mail.ru

Place of work: Federal State Budget Educational Institution of Higher Education «Irkutsk National Research Technical University», Irkutsk, Russia

Academic degree: candidate of technical sciences

Post: Associate professor

Specialty from nomenclature of scientific specialties (Code of Higher Attestation Commission):  25.00.36 – Geoecology

Scientific major: Visualization, transformation and analysis of information based on computer methods, information processing

Important publications:

  1. Dmitrieva, L. Ju. Lichnostnoe razvitie obuchajushhihsja na osnove individual’nogo proekta / L. Ju. Dmitrieva, Zh. B. Litvinova // Uchenye zapiski universiteta im. P.F. Lesgafa. 2020. №3 (181). S. 133-134.
  2. Dmitrieva, L. Ju. Vizualizacija v obrazovatel’nom processe pri osvoenii kompetencij v oblasti jekonomiki // Vestnik Voronezhskogo instituta vysokih tehnologij. 2019. №2 (29). S. 108-111.
  3. Dmitrieva, L. Ju. Avtomatizacija ucheta uspevaemosti studentov (na primere discipliny Informatika) // Svidetel’stvo o gosudarstvennoj registracii programm dlja JeVM № 2019618349 ot 14 oktjabrja 2019 g. ROSPATENT.
  4. Mikhailova, O. S. Programma «Vizualizacija kompleksnogo antropogennogo vozdejstvija na vozdushnuju sredu territorii Irkutskoj oblasti» / O. S. Mikhailova, L. Ju. Dmitrieva, E. A. Musikhina // Informacionnye sistemy i tehnologii. 2014. № 3 (83). S. 31-38.

Tashlykova Marina Borisovna

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e-mail: taschlykoff@mail.ru

Place of work: Federal State Budget Educational Institution of Higher Education «Irkutsk State University», Irkutsk, Russia

Academic degree: Candidate of Philology

Academic status:  Associate Professor

Post: Director of the Institute of Philology, Foreign Languages and Media Communication, Dean of the Faculty of Philology and Journalism.

Specialty from nomenclature of scientific specialties (Code of Higher Attestation Commission):  10.02.01 –Russian language

Scientific major: lexical and grammatical semantics, Russian dialectology, word formation, linguistic expertise of the text.

Important publications:

  1. Tashlykova, M. B. Migration and Migrants: “When Words Smuggle Ideas” // Journal of Siberian Federal University. Humanities & Social Sciences. 2020. № 13 (5). P. 650-664.
  2. Tashlykova, M. B. Linguistic Expertise as a Challenge to Modern Semantic Theory // Fundamental and applied sciences today. Fundamental and applied sciences today XII. Vol. 2. Proceedings of the XII International Scientific and Practical Conference on July 25-26, 2017. North Charleston, USA. P. 96-101.
  3. Tashlykova, M. B. Challenge and threat: from natural language to socio-political discourse – and vice versa // Cross-border challenges to the nation state. SPb.: Intersotsis, 2015. S. 81-102.
  4. Tashlykova, M. B. Semantic studies on “syntactic derivation”. Irkutsk: Izd-vo ISU, 2013. 278 p.

Metaphorization process in english professional advertising discourse

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DOI 10.51955/2312-1327_2021_2_69

Seda Batyrovna Tsoloeva

Abstract. The article is devoted to the consideration of the peculiarities of the metaphorization process in the professional advertising discourse. The research material is modern English-language advertising texts thematically belonging to the field of design and architecture, published in the magazines The Art of Design, Interior Design Today and posted on the Internet. Sharing the position of representatives of cognitive linguistics on the nature of metaphor and the presence in its structure of the sphere of “source” and the sphere of “target”, the author emphasizes the importance and prospects of the method of metaphorical modeling in the study and comprehension of various types of discourse, including advertising discourse, which is the object of research in the present work. Based on the results of an empirical analysis of advertising texts from the English-language magazines The Art of Design and Interior Design Today, the author identifies artifact and anthropomorphic metaphorical models, which have their own language specifics, their own verbalizers of metaphorical transformations representing a certain part of speech, as well as pragmatic value. The paper presents statistical data demonstrating the frequency of the use of metaphorical models in English-language advertising texts and indicating the importance of the metaphorization process in the context of advertising communication.

Keywords: professional communication, artifact metaphor, anthropomorphic metaphor, metaphorical modeling, advertising discourse, advertising text, design and architecture, English.

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Tsoloeva Seda Batyrovna

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e-mail: sedatsoloeva@yandex.ru

Place of study: Federal State Budgetary Educational Institution of Higher Education “Pyatigorsk State University”, Pyatigorsk, Russia

Status: 4th year postgraduate student

Place of work: Educational private institution of higher education “The Institute of international law and economics named after A. S. Griboedov”

Post: Senior Lecturer, Department of Linguistics and Translation Studies

Scientific major: advertising discourse, advertising text, metaphor, metaphorical modeling, professional communication, English

Important publications:

  1. Tsoloeva S.B. Anglojazychnyj professional’nyj reklamnyj subdiskurs kak sfera verbalizacii metafory // Aktual’nye problemy filologii i pedagogicheskoj lingvistiki. 2019. № 2. S. 36-42.
  2. Tsoloeva S.B. Anglojazychnyj reklamnyj tekst: osobennosti struktury // Aktual’nye problemy filologii i pedagogicheskoj lingvistiki. 2019. № 4. S. 158-163.
  3. Tsoloeva S.B. Metaforicheskie modeli, verbalizuemye v anglojazychnom professional’nom reklamnom diskurse: antropomorfnaja metaforicheskaja model’ // Filologija i chelovek. 2020. № 4. S. 181-188.

Development of the teacher’s subjective position in conditions of network educational event

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DOI 10.51955/2312-1327_2021_2_179

Emiliya Choyzhalsanovna Zhambalova

Zhargal Urzhinsuren

Abstract. The article is devoted to the problem of the development of subjective position of the personality in general and teachers in particular. In order to determine and substantiate the pedagogical conditions for the development of the subjective position of the teachers, an analysis of the literature and a questionnaire were carried out, the results of which are presented in the article. It was revealed that one of the conditions for the development of subjective position of the personality, including students, is the implementation of the event approach through educational events. Educational events are considered as a situation of reflexive activity that contributes to the development of the subject of activity.

The paper describes approaches to the definition of the concepts of “educational events” and “network educational events”, defines the characteristics of educational events and necessary conditions for their organization in the network. The author presents and substantiates the possibility of using network educational events as a productive form for advanced training in general and for the mastering new roles in particular. The author gives the refined interpretation of the concept of “network educational event”, which was formulated based on the results of the research.   

Keywords: subjective position of the teachers, event approach, educational event, network educational event.

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Zhambalova Emiliya Choyzhalsanovna

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e-mail: altana06@mail.ru

Place of study: Buryat State University named after Dorzhi Banzarov, Ulan-Ude, Russia

Status: 1st year postgraduate student

Place of work: Aginsky Institute of Advanced Training of Social Workers of Zabaykalsky Krai, Aginskoye, Russia

Post: vice-rector for scientific and methodological work

Important publications:

  1. Zhambalova, E.Ch. “Event” as the subject of psychological and pedagogical analysis // Eventfulness in the new model of state and public administration of education: a collection of articles. Chita, 2015. P. 11-14.
  2. Zhambalova, E.Ch. To the problem of the development of professional competencies of a teacher in the context of the introduction of the national teacher growth system // Bulletin of education of Zabaykalsky krai: information and analytical journal of the Ministry of education, science and youth policy of Zabaykalsky krai. 2018. №2.P. 87-89.
  3. Zhambalova, E. Ch. Metasubject Olympiad for teachers as an effective method to develop and assess professional competencies // Bulletin of education of Zabaykalsky krai: information and analytical journal of the Ministry of education, science and youth policy of Zabaykalsky krai. 2019. №2. P. 54-56.

Zhargal Urzhinsyren

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e-mail: urjee_73@yahoo.com

Place of work: Ulan-Bator University, Ulan-Bator, Mongolia

Academic degree: Master’s Degree

Academic status: University Teacher

Specialty from nomenclature of scientific specialties (Code of Higher Attestation Commission):  13.00.01 – general pedagogy, history of pedagogy and education

Scientific major: development of the teacher’s subjective position, professional potential of a teacher, educational activity of teachers at rural schools

Important publications:

  1. Zhargal Urzhinsuren. Modern Problems Of Educational Management In Mongolia / Zhargal Urzhinsuren // Bulletin of Buryat State University. 2013. № 1. P. 54-58 (0.31 p.p.)
  2. Zhargal Urzhinsuren. Pedagogical Methods to Stimulate Professional Activities of University Teachers / G.Ts. Molonov, Zhargal Urzhinsuren // Bulletin of Buryat State University. 2014. Issue 1(2). P. 69-72 (0.6 p.p.)
  3. Zhargal Urzhinsuren. Professional Development Model for Rural Teachers of Mongolia / Zhargal Urzhinsuren // Society: Sociology, Psychology, Pedagogics. 2019. № 12(68). P. 207-211 (0.3 p.p.)
  4. Zhargal Urzhinsuren. Salary and Benefits of the Staff / Zhargal Urzhinsuren // Human Resource Management. 2013. № 1(26). P. 18-20 (0.6 p.p.)

 

The need of humanitarian knowledge for creative education

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DOI 10.51955/2312-1327_2021_1_188

Elena A. Kozlova

Abstract. The article examines the features of the modern higher education system in the aspect of the excessive focus of the curriculum on the formation of practical skills of students. Employers need a professional who can immediately take up their duties without long-term training. At the same time, employees with leadership qualities and creative thinking are more appreciated. These qualities are part of the humanitarian knowledge. Only with highly educated and creative specialists is it possible to successfully modernize production, increase the competitiveness and business image of companies. The creative abilities of a person depend on the characteristics of the work of the right and left hemispheres: figurative and logical components, harmoniously combined when analyzing problems. It is the ability of analysis and synthesis that higher education is called upon to develop, this is its mission. The gap between technical and humanitarian knowledge is the reason for the lack of initiative, creativity and ethical responsibility of university graduates. The global reorientation of society towards knowledge that is useful from a material point of view leads the heads of universities, applicants and their parents to an erroneous point of view about guarantees of professional efficiency. The work proves that humanitarian knowledge, more than any other, effectively influences the formation of high-quality logical thinking, creative consciousness, self-awareness, social and professional qualities. The concept of creativity and linguistic creativity is revealed in detail. Humanitarization is considered as a process of saturation of curricula with disciplines of the humanitarian cycle. And also as a system of thoughtful and balanced measures aimed at the priority development of general cultural competencies, presented in the goals and objectives, the content of academic disciplines, learning technologies focused on the comprehensive development and improvement of the human personality, which is central to the structure of social relations. The essence of the humanization of education is the recognition of the spiritual world of a person as the highest value, the raising of ethical questions at the center of educational activities.

Key words: mission of universities, leadership, humanitarization, creativity, social responsibility.

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English for medical students: current stage and development prospects

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DOI 10.51955/2312-1327_2021_1_170

Tatiana B. Vepreva

Olga V. Pechinkina

Abstract. The modern world needs competent and mobile medical professionals who can work in a multicultural society in any country of the world. The aim of this paper is to determine the structure and content of the «Foreign language» discipline to contribute to more conscious, active and motivated learning of the subject. The methodology is based on Federal state educational standards, programmes of «Foreign language» discipline for higher educational institutions, and existing literature on the problem. To determine the specific situations of further use of a foreign (English) language, a focus group survey was conducted. The result of the research is the substantiation of the «Foreign language» course structure with the suggested topics and grammatical material distributed in modules. The authors of the study propose a course model consisting of three consecutive modules based on the content and the students’ needs. The proposed model will allow forming the universal competencies necessary for a future doctor and integrating into the professional community without any problems.

Key words: English, medicine, higher school, modular training system, professional development of medical students.

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