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Cognitive-discoursive patterns of interaction between children and parents in the context of financial education in China (on the example of new year’s receips)

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DOI 10.51955/2312-1327_2023_2_102

Victoria G. Morgun

Abstract. The New Year’s Receipt is one of the modern discursive practices in the Chinese linguoculture, through which parent forms a financially literate child’s personality. The article provides a comprehensive study of cognitive-discursive patterns «child – parent» interaction, the functioning of linguistic means in the process of text formation. The empirical material analysis has shown that the main lexical and grammatical features include legal terms, cultural names, localities, collateral service unions and bundles, digital registry, temporary constructions.

Keywords: cognition, discursive patterns, financial education, New Year’s receipt.

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Morgun Victoria Gennadievna

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E–mail: v.g.morgun@bk.ru

Place of work: Siberian Federal University, Krasnoyarsk, Russia

Status: senior lecturer of Oriental Languages Department

Scientific major: translation theory, cognitive linguistics, cognitive-discursive practices, Chinese linguoculture

Important publications:

  1. Morgun V. G. «National» and «Universal» in Chinese Translation Theory / G. Morgun // Kazan Science. – Kazan: Russian Science Publ. house, 2020. – Vol. 4. – P. 90-96.
  2. Morgun V. G. Linguistic representation of the «scientist’s spirit» image in Chinese and Russian media discourses (exemplified by news articles) / G. Morgun // Bulletin of Omsk State Pedagogical University. Humanitarian Studies. – 2021. – Vol. 4. – P. 82-87.

Jacques Rivette’s out 1. Discourse analysis of a film

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DOI 10.51955/2312-1327_2023_2_89

Evgeniya E. Smirnova

Abstract. The present case study offers a brief review of the history and methods in discourse analysis of films, makes an assumption about the film Out 1: Noli me tangere (1971) by the French director and critic Jacques Rivette being a unique example of a “linguistic” film; makes an attempt to analyze the film with the help of existing theoretical models.

Keywords: Cinematic discourse, discourse analysis, logomorphism, French cinema, semiotics.

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Smirnova Evgenia Evgenievna

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E–mail: e.smirnova@linguanet.ru

Place of work: Federal State Budgetary Educational Institution of Higher Education «Moscow state linguistic university», Moscow, Russia

Post: research scientist at Centre for Socio-Cognitive Discourse Studies

Status: PhD student of the Department of General and Comparative Linguistics

Scientific major: film discourse, discourse analysis, authoritarian film discourse

Verbal and non-verbal attractive elements of the web-sites of english luxury hotels (by the example of the Dorchester hotel website)

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DOI 10.51955/2312-1327_2023_2_78 

Larisa G. Vikulova

Evgeniya A. Elizarova

Abstract. The article is devoted to the study of the attractive features of the websites of English luxury hotels. The website of The Dorchester Hotel in London is used as an example. This hotel is one of the most prestigious and premium priced hotels of the UK. The official web-site is the main way of communication between the potential guest and the hotel. That’s why the content of the hotel site is the necessary requirement to persuade a person to become a real guest. The article shows different verbal elements that can be attractive for potential guests such as emotional and expressive vocabulary (bespoke luxury, deluxe, executive, etc.), the superlative degree of adjectives (the most iconic, the best, etc.), lexical units referring to hotel business (the gold standard of care, the perfect room for your every need, etc.) A lot of ways of non-verbal communicative elements are used to attract the potential guests’ attention. However, different photos of the luxurious interiors of the hotel and the famous guests are the main semiotic sign for the discerning client. 

Key words: website, hotel, potential guest, addressee, addresser, lexical units, non-verbal units.

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Elizarova Evgeniya Andreevna

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E–mail: evgeniya.trushkina@mail.ru

Place of work: State Budget General Education Institution of the city of Moscow «School № 887», Moscow, Russia

Place of Study: Moscow City University

Status: PhD degree seeker, Department of the Romance Philology

Academic Supervisor: Larisa G. Vikulova, Doctor of Philology, Professor, Deputy Director for Scientific Research, Institute of Foreign Languages, Moscow City University

Scientific major: comparative linguistics, digital discourse, communicative strategies.

Political news text with the structure «Kebab» aimed at mono and double addresses

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DOI 10.51955/2312-1327_2023_2_63

Elizaveta A. Vdovichenko

Veronika A. Kameneva

Abstract. The research of text perception and comprehension does not lose its relevance among scholars. News texts addressed to children 8-12 years old (mono-addresser) and to adolescents 10-15 years old (dual addressee) are being published. Their research is of academic interest because political texts are not popular among these age groups. A total of 50 political articles from the French-language magazines 1jour1actu and GEO, targeting mono- and dual addressees, respectively, were each sampled for the period 2013-2022. The quantitative counting indicated that among the material there are articles with information presented according to the “Kebab” (Kebab) structure. More often this structure is inherent in the political news for the dual addressee. While researching the components of “Kebab” structure, it was revealed that the journalist for better perception and retention of the addressee’s attention resorts not only to the basic structural components (“Title”, “Lead”, “Subtitles”, “Anecdote”, “Background”), but also to the invariant ones. For a mono-address, “Nut graf” is used to emphasize the purpose of reading the article. At the end of the news text, another “Anecdote” is used to repeatedly recall the news event.

Keywords: political news text, influence on the reader, manipulation of attention, structure of the news text “Kebab”.

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Vdovichenko Elizaveta Anatol’evna

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E–mail: Elizaveta90@mail.ru

Place of work: Federal State Budget Educational Institution of Higher Education “Kemerovo State University”, Kemerovo, Russia

Academic degree: Ph.D. in Philology

Post: Senior Lecturer of Romano-Germanic philology department

Specialty from nomenclature of scientific specialties (Code of Higher Attestation Commission): 10.02.19 – language theory

Scientific major: discourse analysis, pragmalinguistics, semiotics.

Important publications:

  1. Vdovichenko, E. A., Kameneva, V. A., Morozova, I. S. Features of perception and understanding of the creolized art text by students of high school age // Society: Sociology, Psychology, Pedagogy. 2022. № 5 (97). pp. 85-92.
  2. Vdovichenko, E. A., Lushnikova, G. I. Religious allusions in the novel by Eric-Emmanuel Schmitt “Parrots from Piazza Arezzo” // Philology and Man. 2020. № 4. pp. 163-170.

Kameneva Veronika Aleksandrovna

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E–mail: Russia_science@mail.ru

Place of work: Federal State Budget Educational Institution of Higher Education “Kemerovo State University”, Kemerovo, Russia

Academic degree: Doctor of Philology

Academic status: Full professor

Post: Professor of Pedagogy and Psychology department

Specialty from nomenclature of scientific specialties (Code of Higher Attestation Commission): 10.02.19 – language theory

Scientific major: psycholinguistics, cognitive linguistics, discourse analysis, pragmalinguistics, semiotics.

Important publications:

  1. Kondratieva, O. N., Kameneva, V. A. Linguopolitical Personology (Metaphorical Perspective) // Nauchnyi Dialog. 2020. № 1. С. 78-96. doi (CrossRef): 10.24224/2227-1295-2020-1-78-96.
  2. Kameneva,V. A., Rabkina, N. V. “Ethical assessment” as one of the tactics of delegitimization strategy actualization in pre-election discourse // Vestnik of Peoples’ Friendship University of Russia. Series: Theory of Language. Semiotics. Semantics. 2021. Т. 12. №3. C. 743-757. doi: 10.22363/2313-2299-2021-12-3-743-757.

The main aspects of creating a single far eastern airline through the development of a single route network, fleet and flight operational infrastructure of the far eastern region

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DOI 10.51955/2312-1327_2023_2_44

Vladimir P. Gorbunov

Abstract. The development of the transport sector and transport infrastructure of the Far Eastern region of the Russian Federation is an important task in the economic strategy of the state. One of the priorities ensuring economic and social growth is to increase the air transport accessibility and aviation mobility of the region through the creation of a single Far Eastern airline. Among the most key aspects, the importance of preparing a unified register of socially significant routes and developing a unified route network of all 6 major airlines in the region, with the development of operational infrastructure, support technical centers, training centers for aviation personnel in Khabarovsk and Yakutsk, was emphasized. By the method of data analysis, the general characteristics of air transportation, comparison of the average Russian indicator of aviation mobility and in the Far East are presented. The elimination of this imbalance is the main goal of creating a single Far Eastern airline based on the principles of “unification”, “specialization” and “consolidation”. The data on the assessment of the required number of aircraft of domestic production through a single consolidated order are analyzed, which will allow loading the production capacities of domestic manufacturers of modern aviation equipment and completely renew the fleet of all project participants. It is concluded that the successful implementation of the plan to create a single Far Eastern airline will have a multiplicative effect in the qualitative solution of economic and social problems of development, increasing transport accessibility and aviation mobility in the Far Eastern Federal District.

Keywords: Far East, united Far Eastern airline, transport accessibility, transport infrastructure, fleet, socially significant routes.

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