UDC 004:[316.3:008] BBK 74.58:73

Sosnovskaya Zinaida

This article analyzes the works of famous Belarusian media educator O. F. Nechay about television media texts, their types and functions. According to the represented object, media texts are divided into the game message, documentaries and animated films. O. F. Nechay gives a systematic classification of types and genres of television arts according to the purposes of the Communicator; topic of television messages; target audience; principles of imaginative solutions, used artistic conventions.

Key words: Belarus, O.F. Nechay, television, classification, types, genres, functions, goals, audience.

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UDC 372.881.111.1 BBK 74.58:73

Khlyzova N. Ju.

The article deals with the media education in the American society. It summarizes its history, highlighting three significant shifts. It analyzes the conditions demanding to form media literacy of Americans, some researchers’ works to develop media educationаl movement as a whole.

Key words: media education; media literacy; USA; mass media.

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UDC 004:[316.3:008] BBK 74.58:73

Chelysheva I. V.

The article presents a comparative analysis of the theoretical and practical components of the development of information literacy and media competence in Georgia and Moldova. It gives the problems of the introduction of media education in the educational process of schools and universities. The author explores the possibilities and prospects of building a media center in the upbringing, education and development of the younger generation in the education.

Keywords: media education, media literacy, distance learning, media centers, media competence.

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UDC 004:[316.3:008] BBK 74.58:73

Dr. Elena Muryukina, Dr. Irina Chelysheva

The article presents the results of determining of teenagers’ media preference. It gives the most popular in the teenage environment of mass media: Internet, television, mobile phone, cinema, press, photo/video and the priority themes: youth, love and historical, the main motives of contact with media: the desire to get new information, listening to your favorite music and searching information and materials for study.

Key words: adolescents, media preferences, survey, compositions, analysis, mass media.

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UDC 37 BBK 74.200.544.3

Vorobieva I. E.

Modern pupils from early childhood are in close interaction with video, cellphones, video players; new caregivers of the modern generation are so-called “parallel school”, virtual communication environment through media. The Internet for the most young users are the main source of information not only in the preparation of different tasks, but also for their free time. For this reason, figurative and virtual views of pupils about contemporary reality prevail over the intellectual. This article describes a focus group – pupils of the musical aesthetic studio and allows understanding more precisely pupils’ media competence, their tastes, hobbies, main reasons and frequency of using media, musical competence, through monitoring, oral conversations, debates, creative tasks.

Key words: pupils; media competence; focus group; media culture.

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