DOI 10.51955/2312-1327_2021_2_81

Artyom A. Khabarov

Abstract. The article is devoted to a comprehensive analysis of the linguistic aspect of information and psychological warfare in the light of modern theories and concepts in the research of speech activity, discourse and the human cognitive system. The author’s concept focuses on the use of language as an instrument of ideological influence, mainly in the form of an interdiscourse, defined as a macro-level communicative structure that comprises polarized thematic discourses. Using semantic and structural analysis, conceptual and pragmatic analysis of speeches by US Government officials, the author establishes the typology of the interdiscourse of information and psychological warfare. The results of the linguistic analysis of the text fragments demonstrate the validity of the selected criteria and their epistemological value to study the paradigm of the systemic warfare of the collective West led by the USA with the aim of destroying the integral potential of adversaries by non-combat means.

Keywords: information and psychological warfare, ideology, interdiscourse, cognitive influence, manipulation of consciousness.

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DOI 10.51955/2312-1327_2021_2_97

Marina Borisovna Tashlykova

Yulia Rimovna Lemeshko

Larisa Yurievna Dmitrieva

Abstract. The article demonstrates the possibilities of using computer tools to model the functioning of a language in certain social situations. It is done for the purpose of automatic comparison of fragments of lexical and phraseological sections of the language system at different chronological sections of its development and for visualizing the results of this comparison. The subject of the analysis is a database that includes a representative sample of the use of slogans, systematized by chronological indicators. The authors propose a way to automate the calculation of the percentage of the use of various structural models of slogans from the total number of corpus material, and to visualize data to search for correlations between the types of slogans and the socio-historical background of the epoch. The aim of it is to identify the universal structural-semantic models and the models that vary under the influence of the time factor. The programming language Visual Basic for Applications for MS Excel is used as the development program. It allows to develop quickly and conveniently the effective applications using the MS Office package. It is important that the software product can be used in the future to obtain quantitative and qualitative characteristics of certain models of linguistic expressions and to identify the specifics of their functioning in synchronic and diachronic aspects using graphs, diagrams and 3D models.

Кeywords: slogan, slogan’s universum, slogan’s model, the programming language VBA, the software product, automation, visualization.

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DOI 10.51955/2312-1327_2021_2_69

Seda Batyrovna Tsoloeva

Abstract. The article is devoted to the consideration of the peculiarities of the metaphorization process in the professional advertising discourse. The research material is modern English-language advertising texts thematically belonging to the field of design and architecture, published in the magazines The Art of Design, Interior Design Today and posted on the Internet. Sharing the position of representatives of cognitive linguistics on the nature of metaphor and the presence in its structure of the sphere of “source” and the sphere of “target”, the author emphasizes the importance and prospects of the method of metaphorical modeling in the study and comprehension of various types of discourse, including advertising discourse, which is the object of research in the present work. Based on the results of an empirical analysis of advertising texts from the English-language magazines The Art of Design and Interior Design Today, the author identifies artifact and anthropomorphic metaphorical models, which have their own language specifics, their own verbalizers of metaphorical transformations representing a certain part of speech, as well as pragmatic value. The paper presents statistical data demonstrating the frequency of the use of metaphorical models in English-language advertising texts and indicating the importance of the metaphorization process in the context of advertising communication.

Keywords: professional communication, artifact metaphor, anthropomorphic metaphor, metaphorical modeling, advertising discourse, advertising text, design and architecture, English.

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