UDC 81.44 BBK 81.471.1
The article highlights national and cultural genre specificity in professional communication based on comparative analysis of different genres such as “business letter”, “office memo” and “order” in Russian and French cultures.
Key words: professional communication, genres, business letter, office memo, national and cultural specificity.
СкачатьUDC 81 BBK 81.056+81.711
Shishmareva T. E., Gotlib O. M., Kremnyov E. V.
The article analyzes the ideas of well-known Russian sinologist of the 19th century V. P. Vasilyev. On the basis of Xu Shen’s traditional classification, he suggested his own view to the types of the Chinese characters.
Keywords: Chinese writing; Chinese character classification, Xu Shen.
UDC 81 BBK 80
The aim of the paper is to suggest analyzing secondary author-focused texts for the purposes of text perception and production research. The main results of the research concern the cognitive model of the text projection forming process which is applied to the production of secondary author-focused texts. The latter ones are looked upon as material realizations of reader’s (or viewer’s) text projections. Correlations between strategies, tactics of text projection forming process and cognitive operation type for interpreting information acquired by the reader are described. Suggested practical implications of the research include developing general cognitive model of text perception and text production. Secondary author-focused texts and their peculiarities aimed at preserving the author’s image in the procreated text require further exploration.
Keywords: text perception and production strategies; cognitive model, hypermediality; secondary (product) author-focused text.
UDC 81-23 BBK 81.432.4
The article studies the specifics of the language situations in the countries of German speech in connection with the intensification of the process of regionalization, and the impact of this process on the discursive interaction of national variants of German, resulting in a qualitative and quantitative completion of the vocabulary with interethnic regionalisms.
Key words: linguistic variety; regionalization; Language Union; discursive practices; regional standards; substandard; regionalism
UDC 81.00 BBK 81.41.01.2973
This article is dedicated to the analysis of language through the universal evolutionary point of view. It allows us to see in it, on the one side, the result of biological evolution, on the other side, it allows us to emphasize two epochs in the evolution of language – monoverbal and polyverbal.
Keywords:the universal evolution, the anthropogenesis, the cultural genesis, glottogenesis, the evolution of language, the monoverbal evolution, the polyverbal evolution.
UDC 303.442.4+81-139 BBK 76.006.5+76.01
The article deals with modern news journalism. It gives the features of journalistic, advertising and PR information and their demarcation. It emphasizes the tendencies of mass media to transform the news into a newsbreak thereby forming public opinion which is necessary for “the initiator”.
Key words: information; features of information; journalism; advertising; PR; fact; news; newsbreak
UDC 811.112.2 BBK 83.3(2Рос=Рус)6+81.2Нем
The article is devoted to the parody of a cradle song. As seen in the example of the texts by German authors and authors – Germans from Russia of different periods the genre is changed: the shift in the perspective of communication, the disappear-ance of the key theme (the mother’s love for her child), the appearance of a new per-locutionary effect.
Key words: cradle song, parody, anaphora, epiphora, Macaronic song.
UDC 81-22 BBK 81.00
The article is devoted to the analysis of the narrative, which reveals itself the text of the slogan type and performs as the part of the essentially important political and economical event. Narrative is analysed as the discourse formula of non-prototypical type from the point of view of sign functioning in semiotic communication.
Key words: narrative; slogan; the discourse performative formula; prototypical type; non-prototypical type; sign; attractiveness; destination.
UDC 81.00 BBK 81.41.01.2973
J. Herder has based the evolutional approach to the problem of glottogenesis. According to this approach the language is regarded as the product of all the previous evolution – physic, biotic, psychological and cultural.
Keywords: Johann Herder, the origin of language, the universal evolution philosophy, religion, art, morals, policy, language.
Download article in PDF (538.2 kB)UDC 808.2 BBK 81.2Рус-я73
The article is devoted to a complex psycholinguistic phenomenon, graphic interference, on the base of mistakes made by foreigners in writing Russian texts. The article can be used in the process of teaching the Russian language to foreign students.
Keywords: linguistic interference, graphic interference, the alphabet, grapheme, graphology.