Категория: 5.9. Philology

The French publishing discourse as an orienting system in reader’s practice

UDC 811.13 BBK 81.471.1-51

Ivanova N. S.

The paper considers one of the genres publishing discourse – le prière d’insérer and represents a linguistic research, where the role of the annotations in the French publishing discourse and the main trends in writing abstracts to the books of different stylistic genres were discovered.

Key words: publishing discourse; prière d’insérer; French classics; modern writer; scientific publication.

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Logical disorientation as a means of linguistic manipulation in mass media

UDC 81.23 BBK 81.006

Kozlova E. A., Kosterina D. S.

The article aims to reveal different ways of manipulation in advertising clips of non-state pension funds. The comparative analysis of advert texts is performed. A number of manipulation techniques used in the genre is revealed. The special emphasis is laid on interrupting logical connections. The authors call this technique as “logical disorientation” and find it extremely aggressive and highly hazardous for addressees’ psychology.

Key words: technologies of mass media; manipulation techniques; manipulation.

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National and cultural genre specificity in professional communication

UDC 81.44 BBK 81.471.1

E. V. Vysokikh

 

The article highlights national and cultural genre specificity in professional communication based on comparative analysis of different genres such as “business letter”, “office memo” and “order” in Russian and French cultures.

Key words: professional communication, genres, business letter, office memo, national and cultural specificity.

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V. P. Vasilyev’s ideas about the Chinese character classification

UDC 81 BBK 81.056+81.711

Shishmareva T. E., Gotlib O. M., Kremnyov E. V.

The article analyzes the ideas of well-known Russian sinologist of the 19th century V. P. Vasilyev. On the basis of Xu Shen’s traditional classification, he suggested his own view to the types of the Chinese characters.

Keywords: Chinese writing; Chinese character classification, Xu Shen.

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Secondary author-focused text as a primary source-text projection

UDC 81 BBK 80

Ukanakova N. V.

The aim of the paper is to suggest analyzing secondary author-focused texts for the purposes of text perception and production research. The main results of the research concern the cognitive model of the text projection forming process which is applied to the production of secondary author-focused texts. The latter ones are looked upon as material realizations of reader’s (or viewer’s) text projections. Correlations between strategies, tactics of text projection forming process and cognitive operation type for interpreting information acquired by the reader are described. Suggested practical implications of the research include developing general cognitive model of text perception and text production. Secondary author-focused texts and their peculiarities aimed at preserving the author’s image in the procreated text require further exploration.

Keywords: text perception and production strategies; cognitive model, hypermediality; secondary (product) author-focused text.

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Regional language unions associations in german-speaking areal as a result of the discursive interaction of national varieties

UDC 81-23 BBK 81.432.4

Kopchuk Lj. B.

The article studies the specifics of the language situations in the countries of German speech in connection with the intensification of the process of regionalization, and the impact of this process on the discursive interaction of national variants of German, resulting in a qualitative and quantitative completion of the vocabulary with interethnic regionalisms.

Key words: linguistic variety; regionalization; Language Union; discursive practices; regional standards; substandard; regionalism

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Two epochs in the language evolution

UDC 81.00 BBK 81.41.01.2973

Danilenko V. P.

This article is dedicated to the analysis of language through the universal evolutionary point of view. It allows us to see in it, on the one side, the result of biological evolution, on the other side, it allows us to emphasize two epochs in the evolution of language – monoverbal and polyverbal.

Keywords:the universal evolution, the anthropogenesis, the cultural genesis, glottogenesis, the evolution of language, the monoverbal evolution, the polyverbal evolution.

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Journalism in XXI century: newsbreak for contemplating

UDC 303.442.4+81-139 BBK 76.006.5+76.01

Ukhova L. V.

The article deals with modern news journalism. It gives the features of journalistic, advertising and PR information and their demarcation. It emphasizes the tendencies of mass media to transform the news into a newsbreak thereby forming public opinion which is necessary for “the initiator”.

Key words: information; features of information; journalism; advertising; PR; fact; news; newsbreak

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Cradle songs for adults

UDC 811.112.2 BBK 83.3(2Рос=Рус)6+81.2Нем

Merkurjewa V. B.

The article is devoted to the parody of a cradle song. As seen in the example of the texts by German authors and authors – Germans from Russia of different periods the genre is changed: the shift in the perspective of communication, the disappear-ance of the key theme (the mother’s love for her child), the appearance of a new per-locutionary effect.
Key words: cradle song, parody, anaphora, epiphora, Macaronic song.

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Narrative as the discourse performative formulae of the non-prototypical type

UDC 81-22 BBK 81.00

Lemeshko Yu. R.

The article is devoted to the analysis of the narrative, which reveals itself the text of the slogan type and performs as the part of the essentially important political and economical event. Narrative is analysed as the discourse formula of non-prototypical type from the point of view of sign functioning in semiotic communication.

Key words: narrative; slogan; the discourse performative formula; prototypical type; non-prototypical type; sign; attractiveness; destination.

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