Категория: 5.9. Philology

Linguistic conceptualization of danger in the blogs of mountaineers

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UDC 81’272 BBK 81.0

Diterle E. V.

The article is devoted to the problem of linguistic conceptualization of danger: our task is to identify how the psychological and cognitive phenomenon – the experience of danger – is verbalized in the discourse of mountaineers. Based on the analysis of modern linguistic literature, the author draws a conclusion about the relevance of studying the problems of discourse in a situation of risk and danger. We consider the lexical, grammatical markers of the discourse of danger, raise the question of the role of paraverbal means of objectification of the phenomenon and outline the prospects for further research.

Key words: conceptualization, verbalization, blog, post, danger, risk, modus, discourse of mountaineers

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Advertizing slogan and linguistic creativity borders

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UDC 811.161.1 BBK 81.006

Kozlova E. A., Medvedeva Ju. V.

This article deals with some unexpected solutions to convert the advertising intent to the slogan by breaking ethical and esthetic components of the statement. It shows low efficiency of such language fragments for a certain part of potential buyers of a product or service. It describes the scientific experiment to prove the scientific hypothesis: it analyzes the opinions of youth students’ audience on the selected advertising material. It suggests the criteria of linguistic creativity to make fresh advertising, to save and even strengthen esthetics (artistry) of the expression.

Keywords: linguistic creativity, esthetics, advertising discourse; slogan; precedential language facts.

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The French publishing discourse as an orienting system in reader’s practice

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UDC 811.13 BBK 81.471.1-51

Ivanova N. S.

The paper considers one of the genres publishing discourse – le prière d’insérer and represents a linguistic research, where the role of the annotations in the French publishing discourse and the main trends in writing abstracts to the books of different stylistic genres were discovered.

Key words: publishing discourse; prière d’insérer; French classics; modern writer; scientific publication.

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Logical disorientation as a means of linguistic manipulation in mass media

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UDC 81.23 BBK 81.006

Kozlova E. A., Kosterina D. S.

The article aims to reveal different ways of manipulation in advertising clips of non-state pension funds. The comparative analysis of advert texts is performed. A number of manipulation techniques used in the genre is revealed. The special emphasis is laid on interrupting logical connections. The authors call this technique as “logical disorientation” and find it extremely aggressive and highly hazardous for addressees’ psychology.

Key words: technologies of mass media; manipulation techniques; manipulation.

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National and cultural genre specificity in professional communication

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UDC 81.44 BBK 81.471.1

E. V. Vysokikh

 

The article highlights national and cultural genre specificity in professional communication based on comparative analysis of different genres such as “business letter”, “office memo” and “order” in Russian and French cultures.

Key words: professional communication, genres, business letter, office memo, national and cultural specificity.

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V. P. Vasilyev’s ideas about the Chinese character classification

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UDC 81 BBK 81.056+81.711

Shishmareva T. E., Gotlib O. M., Kremnyov E. V.

The article analyzes the ideas of well-known Russian sinologist of the 19th century V. P. Vasilyev. On the basis of Xu Shen’s traditional classification, he suggested his own view to the types of the Chinese characters.

Keywords: Chinese writing; Chinese character classification, Xu Shen.

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Secondary author-focused text as a primary source-text projection

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UDC 81 BBK 80

Ukanakova N. V.

The aim of the paper is to suggest analyzing secondary author-focused texts for the purposes of text perception and production research. The main results of the research concern the cognitive model of the text projection forming process which is applied to the production of secondary author-focused texts. The latter ones are looked upon as material realizations of reader’s (or viewer’s) text projections. Correlations between strategies, tactics of text projection forming process and cognitive operation type for interpreting information acquired by the reader are described. Suggested practical implications of the research include developing general cognitive model of text perception and text production. Secondary author-focused texts and their peculiarities aimed at preserving the author’s image in the procreated text require further exploration.

Keywords: text perception and production strategies; cognitive model, hypermediality; secondary (product) author-focused text.

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Regional language unions associations in german-speaking areal as a result of the discursive interaction of national varieties

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UDC 81-23 BBK 81.432.4

Kopchuk Lj. B.

The article studies the specifics of the language situations in the countries of German speech in connection with the intensification of the process of regionalization, and the impact of this process on the discursive interaction of national variants of German, resulting in a qualitative and quantitative completion of the vocabulary with interethnic regionalisms.

Key words: linguistic variety; regionalization; Language Union; discursive practices; regional standards; substandard; regionalism

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Two epochs in the language evolution

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UDC 81.00 BBK 81.41.01.2973

Danilenko V. P.

This article is dedicated to the analysis of language through the universal evolutionary point of view. It allows us to see in it, on the one side, the result of biological evolution, on the other side, it allows us to emphasize two epochs in the evolution of language – monoverbal and polyverbal.

Keywords:the universal evolution, the anthropogenesis, the cultural genesis, glottogenesis, the evolution of language, the monoverbal evolution, the polyverbal evolution.

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Journalism in XXI century: newsbreak for contemplating

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UDC 303.442.4+81-139 BBK 76.006.5+76.01

Ukhova L. V.

The article deals with modern news journalism. It gives the features of journalistic, advertising and PR information and their demarcation. It emphasizes the tendencies of mass media to transform the news into a newsbreak thereby forming public opinion which is necessary for “the initiator”.

Key words: information; features of information; journalism; advertising; PR; fact; news; newsbreak

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