DOI 10.51955/2312-1327_2021_4_33

Elvira M. Ryanskaya

Yuliya V. Shevchenko

Abstract. The paper is devoted to studying the specificities of the authorial communication strategies implementation in two different types of discourse such as scientific and popular science discourse. The objective of the study is to compare a strategic organization of the texts written by the same author within scientific and popular science discourse. The possibility of such an analysis is due to the involvement of scientists in the promotion and popularization of scientific achievements alongside the publication of the research results in scientific journals.

The main approach of the research is focused on the interpretation of the term communication strategy as a particular setting of communicative tasks in accordance with the situation and the participants of the communication. Furthermore, a key factor in differentiating the strategies of scientific and popular science discourse is a number of characteristics of the scientific knowledge recipient. Particular attention is paid to the issue of the interaction between scientific and popular science discourse. The comparative analysis of the publications made it possible to identify differences in the ways of implementing similar communication strategies in scientific and popular science texts, to establish the main trends in the use of strategic transformations. The results of the study confirm the importance of the addressee’s factor and the level of their knowledge in selecting the most appropriate communicative tactics, techniques and strategies.

Keywords: authorial strategies, communicative strategies and tactics, scientific discourse, popular science discourse, addressee.

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DOI 10.51955/2312-1327_2021_4_6

Anastasia V. Kolmogorova

Georgii O. Samarkin

Abstract. The paper is devoted to the description of the means and features of the discursive construction of the image of war represented in the antiwar Japanese novel “One Soldier” written by the Japanese author Tayama Katai. The analysis includes a literary concept description algorithm which forms a cognitive basis for the image being constructed.

The research is based on the model of image including a conceptual core, ideological content and pragmatic shell. The analysis of every part of the model allows to describe multifacetedly the image of war.

It is concluded that the conceptual basis of the image has a hierarchical structure and includes the microconcept “war” («戦争» /senso:/), the basic concepts “army” («軍» /gun/) and “competence” («対戦» /taisen/), and the individual concepts “suffering” («悩み» /nayami/) and “memory” («記憶» /kioku/). This conceptual hierarchy results in the discursive basis of the image of war represented as a wound on a society depicting not the good and bad, but the pain and suffering.

Key words: discursive construction, war, Japanese antiwar prose, the Japanese language, literary concept, conceptual analysis.

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DOI 10.51955/2312-1327_2021_4_48

Tatiana I. Semenova

Daria A. Skulimovskaya

Abstract. The subject matter of the paper is the speech act of warning and its communicative function and pragmatic potential in English political discourse. The theoretical background of the research is a set of principles and assumptions of cognitive pragmatics to the study of the semantic and pragmatic properties of the speech act. Of central concern in the study is the issue of illocutionary potential of the speech act of warning.  The study reveals syncretic nature of the speech act of warning that has both an assertive and a directive use. The paper brings into focus the issue of the complex hybrid nature of the speech act of warning.  The study discusses focus shift mechanism as a cognitive operation involved in the illocutionary potential of the speech act of warning .The paper considers pragmatic potential of the speech act of warning in maintaining power relations in political discourse. The results obtained may be helpful for further study of illocutionary semantics of speech acts.

Key words: speech act of warning, illocutionary semantics, assertive illocutionary point, directive illocutionary point, hybrid speech act, syncretic speech act, focus shift.

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DOI 10.51955/2312-1327_2021_3_130

Georgii V. Samorodin

Abstract. The present paper touches upon the means of verbalization of emergencies in the discourse of German media. An attempt of systematizing the field structure description thereof, based on the results of the quantitative and statistical analysis of various means of verbalization implementing rate, is being made. The main task of the study is to identify the most and least frequent lexical and semantic units of the eight microfields identified as parts of the lexical-semantic field “emergency” in the discourse of German media (natural cataclysms, negligence, accident, delinquency, political motive, radicalism, pandemic, technogenic catastrophe), and the subsequent construction of visualization in the form of an orbital model of each of them, indicating the central and peripheral elements, universal and specific linguistic units. The work also makes an assumption about the possible reasons for the use of certain vocabulary, in particular, it touches on the aspect of “trendiness” and stereotyping of the course of certain events and phenomena described in the media, taking into account their value for various types of social interaction, and also establishes intra-field connections between the central and peripheral elements of microfields based on the analysis of the occurrence of the same lexical-semantic units in all of the microfields.

Key words: media discourse, emergency, field theory, mediatext, lexical semantics, means of verbalization

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DOI 10.51955/2312-1327_2021_3_103

Maria N. Guz

Natalia V. Pigina

Tatiana V. Morozova

Abstract. The article brings into focus different approaches to studying small-sized public directive texts, which appeared in public areas in Germany to regulate people’s behavior during the 2020 COVID pandemic.

The article studies the major themes of these polycode texts, analyses the correlation between verbal and non-verbal components of the examined texts, describes peculiarities of the non-verbal component, such as color, font and picture image, defines the ways of foregrounding semantically determining elements of the texts.

Particular emphasis is made on characteristics of the addressee and the sender.

The authors point out the characteristic feature of these texts to “save face” on the part of the addressee when the sender of the message puts forward peremptory requirements in the situation of temporary limitation of civil rights and freedoms.

The article studies both direct and indirect strategies of inducement as well as methods tactics allowing these strategies to be most effective and contributing to diminishing the personality-restraining impact of the texts on the addressee.

Furthermore, the article analyzes various means of expressing inducement in the studied texts, such as the infinitive, imperative and infinitive sentence, and draws conclusions about the prevailing forms in the analyzed texts.

Key-words: small-sized public directive text, polycode text, non-verbal component, “face” of the addressee, prescriptive texts, strategies of direct and indirect inducement, ways of expressing inducement, the category of inducement, linguistic landscape, COVID pandemic.

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