Категория: 5.9. Philology

Strategies of newspaper tolerance discourse in Belarus, UK and USA

DOI 10.51955/23121327_2022_2_50

Anna A. Biyumena

Abstract. The paper focuses on the objects, topics and strategies of newspaper tolerance discourse in the English-language press in the United Kingdom and the USA and the Russian and Belarusian-language press in the Republic of Belarus. The key research method is discourse analysis that reveals relations between the media text and social context. The results of the research show that the objects of the English-language tolerance discourse base on gender, racial and sexual identity, while in the Belarusian media discourse, tolerance envelops ethnicity, age and psychophysical characteristics. The study exposes discursive strategies of the newspaper tolerance discourse – strategies of compassion, positive positioning, solidarity and information. It was revealed that these strategies are used in the English-language and Belarusian press in relation to different social groups. The results provide an opportunity for further studies into the tolerance discourse in various cultures and languages.

Key words: media discourse, press, tolerance, solidarity, discrimination, identity

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Publisher’s abstract on the back cover of the book as a promotional text

DOI 10.51955/23121327_2022_1_181

Kristina A. Kuznetsova

Abstract. This article is devoted to publishing abstracts to works of art. The abstract can be considered a promotional text that helps the reader to choose and familiarize himself with the composition. The article discusses the communicative strategies that publishers use to provide a deeper understanding the text of the annotation on the back cover of the book. The self-presentation of the author and the attractiveness of the abstract are the most frequently used methods of attracting the reader in the texts of annotations on the back cover of works of art.

Keywords: author, publisher’s abstract, linguistics, Italian, fiction, publisher, publishing discourse, promotional text, communicative strategies.

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Author’s preface as a promotional text

DOI 10.51955/23121327_2022_1_141

Olga I. Korolenko

Abstract. This article is devoted to author’s preface to works of art. A preface can be considered as a promotional text that helps a reader to choose a composition. The article discusses the communication strategies used by authors to provide a deeper understanding of the main text of the work. The self-presentation of the author, as the creator of the work, is clearly expressed in the texts of the preface. The article identifies the language means of self-naming of the author.

Keywords: author, author’s Preface, linguistics, French, fiction, publishing discourse, promotional text, communicative strategies for author’s self-naming.

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Semiotic image of a precedent personality in european cultural space

DOI 10.51955/23121327_2022_1_113

Valeriya A. Rayskina

Abstract. The study has been undertaken to present the semiotic image of Michel Montaigne (the XVIth century humanist, philosopher, politician, and writer) perceived as a precedent personality of French linguoculture. This semiotic image is constructed via the study of Michel Montaigne`s iconic portraits in various genres: pictorial portraits, engraving, sculpture, bust, stamps, medals, and coins images. Fine works of art are considered as a semiotic system, and as an image-text, that performs the following functions: informational, aesthetical, axiological, and emotional. Portrait is defined as a lingo-socio-cultural phenomenon, consisting of culture-meaningful visual and verbal signs. The material basis for the work represents a collected portrait gallery including 34 images of Michel Montaigne created between 1578 and 2012. The purpose of the study is to model a complexe semiotic image of the precedent personality (Michel Montaigne) in diachrony. Our created semiotic image is composed of visual and verbal features with semiotic functions, and also includes connotative component that complements this precedent image.

Keywords: semiotics, semiotic image, semiotic functions, precedent personality, precedent image, portrait, verbal portrait, linguoculture, humanism, Renaissance.

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Peculiarities of the addresser’s and the addressee’s interaction in online movie reviews

DOI 10.51955/2312-1327_2021_4_96

Valeria A. Erman

Anastasia S. Zvonareva

Abstract. This article is devoted to the peculiarities of the realization of the categories of the addresser and the addressee in the texts of online movie reviews. The purpose of the article is to systematize and linguistically analyze the means of the addresser’s and the addressee’s nomination and their interaction explicated in the German-language texts of online movie reviews. The article defines the specific features of the secondary genre of the online review, due to the adaptation of the classical review to the conditions of the online media space. The main linguistic means of the addresser’s and the addressee’s nomination in the texts of German-language online movie reviews are identified and the peculiarities of actualization in the identified nominations of age, gender, cultural, educational and professional characteristics of communication participants and their role in the realization of the reviewer’s main communicative strategy are analyzed. The novelty of the research lies in the identification and linguistic description of the main regularities of the addresser’s and the addressee’s interaction in the texts of online movie reviews, which include self-nomination, segmentation of the target audience, reducing the distance between the addresser and the addressee and modeling of “live” communication with the addressee.

Keywords: online movie review, internet critic, users’ review, addresser, addressee, the addresser’s and the addressee’s nomination, the addresser’s and the addressee’s interaction

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Addressee adaptation of a mediatext

DOI 10.51955/2312-1327_2021_4_136

Natalya A. Prom

Abstract. The article proposes the problem of taking into account the addressee’s factor by the author in the media discourse from the standpoint of linguistics and media rhetoric in particular. Modern media discourse offers the audience a large amount of material, the task of which is to purposefully influence the consciousness of the audience, and this influence is growing. The success of this impact is ensured by a number of factors. It seems necessary to identify communicative characteristics of a media text that provide understanding and trust of the audience to the author of the facts proposed. This is seen as the purpose of his work the article is devoted to. The research has shown that the impact of the text that takes into account the axiological picture of the audience’s world is effective. There are some examples considered that illustrate this position and demonstrate the manipulative mechanisms used by the media discourse generators to achieve their goals. Of particular interest is an example that reflects a radical change in the values the authors of media messages appeal to, depending on the changing expediency. No less important role in the attractiveness and effectiveness of the media text for the audience is played by rhetorical effects. The author has identified the main of them, i.e. the effect of live communication, the effect of involvement, the effect of curiosity, the effect of surprise and the effect of guesswork. Language ways to achieve these effects are demonstrated in the article.

Keywords: media discourse, media text, addressee, pragmatics, communication, rhetorical effect, adaptation, values.

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Irony in the primary and secondary german political discourse

DOI 10.51955/2312-1327_2021_4_21

Аnna А. Litvintceva

Abstract. The article focuses on the peculiarities of irony in the primary and secondary German political discourse. The object of the study is primary and secondary German political discourse. The subject of the study is irony and the language means that express it. The study was based on public oral and written statements by German-speaking politicians, as well as publications on political topics in the international media.  Politicians always manipulate public consciousness through language. Irony is used in politicians’ speech to increase its expressiveness and to increase its impact on the audience. To monitor and analyze the results of the use of irony, the author emphasizes the necessity to divide political discourse into primary and secondary and offers its own vision of these concepts. Recently, in modern political discourse, the significance of such a term as political correctness has increased. Politicians often violate the laws of political correctness, and their controversial statements cause public outcry. This article examines examples of such ironic statements by politicians and examples of broadcast of these judgments by representatives of the media. The results of the study demonstrate the deliberate use of irony by German politicians in their speech.

Key words: irony, primary political discourse, secondary political discourse, impact, political correctness.

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Digital tools in psycholinguistic research

DOI 10.51955/2312-1327_2021_4_123

Ksenia S. Kardanova-Biryukova

Abstract. The paper looks into new ways of designing and conducting a psycholinguistic experiment through the use of modern digital tools. It is a well-known fact that psycholinguistics first appeared as a science aimed at resolving research issues by means of an experiment. As a result, it focused on developing various experimental tools and approaches to process the experimental data obtained. Yet, as of today, there are various digital tools which can assist in conducting such research and facilitate some of the procedures involved. The author analyses a number of experiments run in person or as a team with PhD students to identify such problems and suggest ways of adopting digital tools to overcome them. Central to the research are online platforms for conducting large-scale social experiments and statistical packages for processing the experimental data. The findings of the current analysis suggest that digital tools may be instrumental in helping experiments run by Russian researchers stand up to the international academic standards and bringing such experiments which are characterized by non-trivial designs, novel objectives and consistent experimental logic to the fore on the international scale.

Keywords: psycholinguistics, experimental research, digital tools, statistical analysis, design of the experiment.

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Interdiscourse of information and psychological warfare as a type of conciental weapon

DOI 10.51955/2312-1327_2021_4_77

Artyom A. Khabarov

Abstract. The article is devoted to the linguistic analysis of the cognitive and communicative mechanism of indoctrination of target-objects in the paradigm of information and psychological warfare initiated by the collective West, led by the United States, with the aim of destroying the integral potential of the opposing states by non-combat means. The author’s concept focuses on language as an instrument of ideological influence carried out at the macro level in the format of interdiscourse, explicated in the spheres of social communication in the form of polarized discursive practices. Using the methods of semantic-structural, conceptual and pragmatic analysis, the author reveals the specifics of the verbalization of communication strategies used for mental influence and speech stimulation in the English-language discourse, identifies the lexical means of secondary nomination and ideological markers of linguocognitive manipulation. As a result of the study, it is concluded that the forms and methods of modeling the interdiscursive environment in the global media, methods of ideological polarization of speech, as well as the specifics of their communicative use for the purpose of manipulating consciousness identify the interdiscourse of information and psychological warfare as a type of conciental weapon.

Keywords: interdiscourse, information and psychological warfare, communication strategy, means of secondary nomination, ideological polarization, linguocognitive manipulation.

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The special concept ПОДДАННЫЙ [SUBJECT] as a discoursive historism of russian constitutional intertext

DOI 10.51955/2312-1327_2021_4_64

Darya M. Tataurova

Abstract. In the article analysis of a special concept ПОДДАННЫЙ was provided. The concept is considered as one of the basic parts of the Fundamental Laws of the Russian Empire that is a pretextual base of Russian constitutional intertext. This type of intertext is viewed as a constantly modified synthetic product, which includes legal and political discursive categories. The concept ПОДДАННЫЙ [SUBLECT] is a discursive predecessor of its modern quasisynonym ГРАЖДАНИН [CITIZEN].  The term «подданный» is a hyperonym reflecting political and law linguistic picture of the world during the historical period of the Russian Empire and characterized by lexico-semantic element «allegiance». A complicated structure of the lingvocognitive category correlating with the term given is studied by means of prototypical approach that makes possible to determine components and their position. Category ПОДДАННЫЙ includes several hyponyms with the same name reflecting the variety of a political and law status of a person. This variety allows to describe the correlating term as a polysemic one.

Key words: subject, intertext, constitutional intertext, significatum, significative feature, referent, prototypical approach.

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