Author Archives: web administrator

Akbaeva Fairuz Borisovna

Posted on by

E–mail: akbaevafai@mail.ru

Place of work: Federal State Budget Educational Institution of Higher Education «North Caucasian State Academy», Cherkessk, Russia

Post: Senior Lecturer at the Department of Linguistics and Intercultural Communication

Scientific major: discursive research, professional communication, pragmalinguistics, cognitive linguistics, cognitive metaphor, genre theory

Important publications:

  1. Akbaeva F.B. Studies of the stereotype in the humanities // Professional communication: topical issues of linguistics and methodology: annual scientific, theoretical and applied journal. Issue 12. Pyatigorsk: PSU, 2019.
  2. Akbaeva F.B. English text on healthy nutrition as a sphere of metaphor verbalization // International scientific and practical conference “Communications. Society. Spirituality” (May 19-21, 2022). Ukhta: USTU, 2022. pp. 51-55.

The interaction of self-reference and ino-reference components of social advertising texts

Posted on by

DOI 10.51955/2312-1327_2022_4_116

Elizaveta C. Dakhalaeva

Alexandra A. Serebryakova

Abstract. The study purpose is to identify the self-referential and ino-referential components interaction of the French social advertising.

The use of the «self-reference» and «ino-reference» concepts developed by N. Luhmann helps to identify self-referential and ino-referential elements in social advertising.

  1. Kozhemyakin and T. Krasikova applied these concepts to the media reality in the TV shop. Their scheme has been modified. The social advertising components have been identified:
  • self-referential (the addressee’s emotions, the addressee’s social values, the problem statement in everyday situations);
  • non-referential (advertising initiator, call to action, functional / design characteristics of advertising).

Design characteristics are obligatory for all social advertisements. This is the most difficult component: according to the canons of creating this type of advertising, the social problem should not be demonstrated directly, but through hints, metaphors, comparisons, and playing around the situation. Thus, visual material in social advertising is presented in an unusual way, and the verbal component is conveyed by various stylistic means of expression.

In the practical part, visual schemes of the interaction of internal and external referents with a different number of active, explicitly presented elements (from 2 to 4) have been built, which contribute to the decoding of implicit components and the correct decoding of the main message of social advertising by the addressee.

Key words: self-reference, ino-reference, internal referent, external referent, advertising, verbal, non-verbal components.

Download article in PDF 643.4 kB

Dakhalaeva Elizaveta Chinguissovna

Posted on by

E–mail: lizdach@mail.ru

Place of work: Federal State Budget Educational Institution of Higher Education «Krasnoyarsk State Pedagogical University», Krasnoyarsk, Russia

Academic degree: Candidate of Philology

Academic status:  Docent

Post: Docent of the English language department

Specialty from nomenclature of scientific specialties (Code of Higher Attestation Commission):  10.02.05 – the Theory of languages

Scientific major: cognitive linguistics, discourse analysis, pragmalinguistics, theory of translation.

Important publications:

  1. Dakhalaeva E. Ch. “Own circle” – “someone else’s circle”: fragments of the dynamic model of interaction of self-referential and non-referential components in the discourse of a woman victim of domestic violence / E. Ch. Dakhalaeva // Culture and text. – 2021. – № 2 (45). – pp. 198-210.
  2. Dakhalaeva E. Ch. The self-referential components in the discourse of the homeowner (on the example of the genre “Room tour”) / E. Ch. Dakhalaeva // Communicative research. – 2021. – № 4. – C. 751-766.

The key aspects for MOOC design: foreign and domestic experience

Posted on by

DOI 10.51955/2312-1327_2022_4_183

Olga A. Ivanova (Kabanova)

Tetiana N. Bokova

Abstract. Massive open online courses have been gaining their popularity rapidly in the 21st century. Along with beneficial opportunities MOOCs have some drawbacks. The current paper focuses on the experience gained in relation to this issue and attempts to elicit the main aspects of an efficient MOOC design. In order to answer the problematic question raised in the paper there were used such methods as comparative analysis, synthesis, comparison, generalization, the study of advanced experience. Due to the chosen methods, the key aspects and steps for MOOC design were structured in a table. The researchers have described some of the challenges MOOC creators faced while launching their courses and the authors of the current work list possible solutions to the arising problems on the stage of MOOC design. The paper might interest scholars who study online courses and open education opportunities, MOOC creators as well as their providers.

Keywords: MOOC, online course, MOOC design.

Download article in PDF 286.7 kB

Ivanova (Kabanova) Olga Aleksandrovna

Posted on by

E–mail: kabanovaoa@mgpu.ru

Place of work: Moscow city teacher training university, Moscow, Russia

Academic status: Postgraduate student

Post: lecturer of Methodology of Teaching English and Business Communication Department

Scientific major: pedagogy, linguodidactics, ICT, MOOC, EFL

Important publications:

  1. Kabanova, O.A. (2019). Contemporary russian and foreign educational online-courses: comparative analysis. Mir nauki, kul¢tury, obrazovaniia. 2(75): 39-42. [in Russian]
  2. Kabanova, O.A. (2021). The place of a massive open online-course in the contemporary linguodidactics. Novye tendentsii lingvodidaktiki: slovo molodym uchenym. Sbornik statei magistrantov i aspirantov. Moscow: 55-59.
  3. Ivanova, A. (2021). Online-course within blended learning and its lingo-didactic potential. Terra Linguistica. 3: 93-104.

Bokova Tatiana Nicolaevna

Posted on by

E–mail: bokovatn@mgpu.ru

Place of work: Moscow city teacher training university, Moscow, Russia

Academic degree: Doctor of Pedagogic sciences

Academic status: Associate professor

Post: professor of Methodology of Teaching English and Business Communication Department

Specialty from nomenclature of scientific specialties (Code of Higher Attestation Commission): 13.00.01 – General pedagogy, history of pedagogy and education

Scientific major: comparative pedagogy, linguodidactics.

Important publications:

  1. Bokova, N. (2016). Rhizomatic principles of teaching in alternative schools in the USA. Tsennosti i smysly. 1(41): 85-92. [in Russian]
  2. Bessarabova, I.S., Bokova, T.N., Rychenkova, L.A. (2018). Goals and objectives of civic education in Russia and in the USA: the comparative analysis. Espacios. Vol. 39. No.  38. URL: https://www.revistaespacios.com/a18v39n38/18 393 821.html
  3. Bokova, T.N., Perevezentseva, O.N. (2021). Modeling of the pedagogical process of information literacy development of younger adolescents in the postmodern era. Obrazovanie. Pravo. 1(54): 306-312. [in Russian]
  4. Fiofanova, O.A., Bokova, T.N., Morozova, V.I. (2020). International comparative analysis of national state electronic educational platforms for schoolchildren. Revista Inclusiones. Vol. 7. No. S2-3. С. 51-61.

Development of science in the Angolan perspective: problems and solutions

Posted on by

DOI 10.51955/2312-1327_2022_4_221

Herinelto Casimiro

Luís de Almeida

Sérgio de Oliveira

Debs Tavares

Abstract. The paper contains an overview of the process of the development of science with the emphasis on local science. General models proposed by Imre Lakatos and Thomas Kuhn are described, compared and applied to the sphere of research and development in Angola. The authors analyze the statistics focused on science and its development in Angola, discuss the problems faced by Angolan science and propose the possible solutions.The authors claim that there are key conditions which can provide the global competitiveness of Angola in terms of scientific productivity. The conditions include construction of a benchmarking table for the webometric university ranking indicator and selection of the best university systems in Sub-Saharan African countries; calculations of imitations (simulators) according to variation (increasing) in the webometric rankings of private Angolan Universities in order to increase the webometric university ranking of Angola; construction of a benchmarking table for four webometric indicators for all of the private Universities in Angola.

Key words: scientific paradigm; development of science; Angolan science

Download article in PDF 261.3 kB

« Older Entries Recent Entries »