UDK 37.013.43 BBK 74.03(2)

Muryukina E. V.

In the period of perestroika, the scope of understanding of the QMS potential begins to expand. Media teachers began to use not only cinema in the classroom.  But if such media materials as the press, photography and radio had already been used in the educational process before, television became a distinctive feature of the perestroika period in the USSR. The paper covers the views of G. Ya. Vlaskina and O. F. Nechay and presents a generalized media educational model based on the material of television for schoolchildren. Media teachers relied on the rich content of Soviet television programs. The purpose of the media educational model is the following: cultural education, the formation of schoolchildren’s aesthetic ideals; conceptual basis – the synthesis of aesthetic and cultural media theory with some elements of ideological one.

Keywords: media education, television, TV program, metatext, O. F. Nechay, G. Ya. Vlaskina, media educational model, purpose, tasks, methodology.

* The article was written in the framework of the study with the financial support of a grant from The Russian Foundation for basic research (RFBR). Project No. 19-013-00597 “Transformation processes in the domestic media education of the period of perestroika”, carried out at the Rostov State University of Economics. Project Manager – E. V. Muryukina.

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Muryukina E. V.

The article deals with the regulatory framework (which acted as prerequisites), which initiated the reform of the educational system and media pedagogy (as a branch of pedagogical knowledge) in the USSR during the period of perestroika. The reform tasks assumed that the issues of education, training and career guidance of students will be solved comprehensively. However, the integrated approach was not reduced to the simultaneity of the solution of this triune problem, nor to the equivalence of its sides. The main link was educational work. Also, the task of countering the ideological processing of Soviet youth in the mass media of capitalist countries required a solution. An important role for solving these and other problems was assigned to new forms and methods of education, so film/media education received prerequisites for its intensive development and transformation in accordance with the demands of society in the USSR during the period of perestroika.

Keywords: reform, regulatory framework, USSR, education, upbringing, goals, tasks, media education.

 

* The article was written in the framework of the study with the financial support of a grant from The Russian Foundation for basic research (RFBR). Project No. 19-013-00597 “Transformation processes in the domestic media education of the period of perestroika”, carried out at the Rostov State University of Economics. Project Manager – E. V. Muryukina.

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Muryukina E. V.

Gorbatkovа O. I.

The article provides the activities of teachers in the field of media education during the perestroika period in the USSR. The study allowed us to formulate the specific features of media education: the backlog of theoretical and methodological foundations of domestic media education from the” challenges “of the time, world trends and experience; “incompatibility” of some theoretical provisions with existing in the period of time practical experience of media teachers; the possibility of referring to Western concepts of media education, which are able to expand the boundaries of understanding the media text, its contexts.

Keywords: media pedagogic, media education, theory, specificity, transformation, USSR, the period of “perestroika”.

* The article was written in the framework of the study with the financial support of the grant of the Russian Foundation for basic research (RFBR). Project No. 19-013-00597 “Transformation processes in Russian media education of the period of “perestroika” performed at Rostov State Economic University. Project Manager – E. V. Muryukina.

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UDK 378.184 BBK 74.4

Chelysheva I. V.

The paper presents methodological approaches to the study of the problem of interethnic tolerance of students in Russian and English-language media education of the post-Soviet period. The problem of tolerance, interethnic dialogue, and fostering the culture of interethnic interaction invariably remain in the focus of scientific discourse. Studies of this problem are carried out by philosophers, sociologists, ethnologists, educators, psychologists, culture experts, political scientists. The versatility of research is determined by a great deal of approaches and concepts of models construction with a focus on various aspects of this phenomenon.

Key words: tolerance, interethnic tolerance, media culture, media education.

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Chelysheva  I. V.

The development of inter-ethnic tolerance of students, raising respectful attitude to representatives of other ethnic groups and nationalities, their customs and traditions is an actual problem of modern society, the solution of which largely determines the nature of intercultural communication in modern society. Fostering a culture of interethnic communication in this regard is an important task of modern universities. The article analyzes the problems of cultivating the culture of interethnic communication of students in the media as a factor of inter-ethnic tolerance of an individual from the point of view of identifying the main prospects for media education.

Key words: culture, interethnic communication, interethnic tolerance, students, media education.

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