UDC 372.881.111.1 BBK 74.58:73

Khlyzova N. Ju.

This article deals with the foreign-language media text as the main tool to form media competence of the foreign-language personality. It researches its nature, typology and genres. It establishes that the media text typology, as well as its definition, is not universal: It varies depending on the classification parameters. It also analyzes pedagogical potential and experience of foreign and domestic media teachers.

Key words: media education; media competence; foreign-language personality; media text; foreign-language media text; media; global information space.

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UDC 316.77:001.8 BBK 60.55.325.1:60.55.57с

Chelysheva I. V.

The article deals with the modern problems to form social and cultural environment of higher educational institution by media educational components. It presents an analysis of media education integration to the main areas of socio-cultural activity, the introduction of new sociocultural forms of interaction of the educational community with media culture products. It gives various forms and methods of socio-cultural activities on the material of media culture, integrated into the teaching and educational process of modern higher educational institutions.

Key words: media, media culture, media education, social and cultural environment, university, students.

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UDC 316.77:001.8 BBK 60.55.325.1:60.55.57с

Chelysheva I. V.

The article deals with the issues of methodology and technology of organizing media education classes for teenagers – pupils of Children‘s Aid Centers, orphanages, boarding homes, etc. It considers watching, analysis and creative tasks of screen products of media culture in order to form social adaptation of the teenage audience. In conclusion, it gives methodological recommendations for organizing media education classes for the teenage audience.

Keywords: media, media culture, media education, adolescents, boarding schools.

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UDC 316.77:001.8 BBK 60.55.325.1:60.55.57

Chelysheva I. V.

This article analyzes the main historical aspects of the development of photographic art, trends and prospects of the study of the phenomenon of self in the context of media education. The author examines the role of the self in the modern younger generation and the potential of the research of this phenomenon.

Keywords: media, media culture, photography, self-media education.

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UDC 373.24 BBK 74.58:73

Dr. Murykina Elena

The article deals with the organization of the media club as a means of rehabilitation of the elderly people in the cultural center. Media club is one of the forms of social and cultural activity. The author develops a program of the media club for the elderly, and believes that it will allow forming the social status of the elderly, as well as to restore their lost social ties at the macro or micro levels.

Key words: media club, rehabilitation, cultural center, program, methods.

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UDC 378.147 BBK 74.48

Goloborodko A., Chelysheva I.

The article deals with the problems of organization and functioning of the activities of scientific and educational centers. The authors present the innovative processes, perspective directions and tasks for the scientific and educational centers activities based on the technological algorithm to develop media content of the modern university.

Keywords: high school, scientific and educational center, innovation, media content.

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UDC 791.43 BBK 85.373(2)

Shahanskaya A. Yu.

This article deals with the hermeneutical analysis of the image evolution of the pupil in a concrete Soviet and Russian animation films. Soviet cartoons represents the pupil as a positive character, or first an underachiever, but as a result followed a correction way. The image of the main character and/or a plot teaches the minor viewer to be honest, hardworking, sympathetic, faithful to friendship, kind, educated, well mannered, strives for knowledge. The negative characters (condemns hooligans and idlers, cowards, etc.) are in the satiric colors.

The modern Russian cartoons quite seldom show an image of the pupil and school. However, there are a number of developing and training animated films today. The few animated films about school and pupils give the main characters who behave freely, assert the rights and freedoms, seldom have highly moral behavior.

A large number of the modern developing animated films of various quality give a message to improve yourself, to enlarge knowledge, but they rarely touch the issues of education, its value, upbringing, principals and morals. Pupils are not common characters of animated film plots.

Keywords: student, pupil, animation, cartoons, school, USSR, Russia, hermeneutical analysis.

* Support and acknowledgement
This article is written within the framework of a study financially supported by the grant of the Russian Science Foundation (RSF). Project 17-18-01001 “School and university in the mirror of the Soviet, Russian and Western audiovisual media texts”, performed at Rostov State University of Economics.

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UDC 373.24 BBK 74.58:73

Chelysheva I. V., Muryukina E. V., Miroshnichenko D. V.

The article deals with the desirability of classes in the media educational society with the senior preschoolers on the material of cartoons. It gives a thematic plan of media educational classes. The gaming technology is considered to be effective at this age. It allows a child to develop creative thinking, critical attitude to the information. The article identifies pedagogical conditions: favorable microclimate; the considering general competencies and the age characteristics of children.

Keywords: senior preschoolers, media educational society, gaming technology, art, cartoons.

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UDC 791.43/.45 BBK 85.374.3

Chelysheva I. V.

This article presents an analysis of the feature films about the school, created by domestic filmmakers in the period from 1985 to 1991. It reveals that the period of perestroika entered the history of gaming cinema as complex and ambiguous, accompanied by a tense situation in the society, the emergence of new problems, fundamental changes in the life of the population of the country, etc. The films on the school theme reflect the departure from the old ideological canons, the policy of restructuring and glasnost, the fall of the iron curtain, the sharp impoverishment of a large part of the population, highly increased number of unemployed, and criminalization.

Keywords: hermeneutics, analysis, media text, media criticism, film, schoolchildren, characters, image, media literacy, media education.

This article is written by Grant of the Russian Science Foundation (RSF). Project 17-18-01001 “School and university in the mirror of the Soviet, Russian and Western audiovisual media texts”, performed at Rostov State University of Economics.

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UDC 004:[316.3:008] BBK 74.58:73

Dr. Elena Muryukina

This article presents the results of the hermeneutic analysis of the Russian documentaries films (1991-2017) on school and student topic. It gives the characteristic features of a documentary on the school and student theme 1992 – 1999: the positive message of the documentary to education; the accentuation on the problems of education and their solution not to blame teachers, their pedagogical methods, but demonstrate the finding guide for solutions to educational activities, etc. Since 2000 documentaries films appear not often. They are shot by request of various state or commercial organizations and invested by sponsors. Their characteristics include the negative message of modern education; pedagogical staff of schools and universities; the reforms or the Soviet heritage; chronological statement of the facts, demonstration of following new educational standards by head teachers and teachers.

Keywords: hermeneutic analysis, documentaries films, school, university, students, pupils, teachers, reform, Russia.

* This article is written by the grant of the Russian Science Foundation (RSF). Project 17-18-01001 “School and university in the mirror of the Soviet, Russian and Western audiovisual media texts”, performed at Rostov State University of Economics.

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