Категория: 5.9. Philology

Genres of speech communication at mothers’ forums in the register “adult-adult”

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UDC 81’272 BBK 81.0

Kolmogorova A. V., Andrianova O. V.

The article discusses the speech genres prevailing in the communication of mothers in the form of Internet communication. The article presents the results of the analysis of the forum posts where mothers talk on everyday topics. The author identifies the mostcommon speech genres in this kind of Internet communication.

Keywords: Internet forum, Internet communication, speech genre, mothers’ communication, genre variability.

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A. P. Chekov advises to A. M. Gorky

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UDC 81.00 BBK 81.41.01.2973

Danilenko V. P.

The correspondence between A. P. Chekov and A. M. Gorky took place in 1898’s autumn. In this correspondence the first play a role as an instructor to the second. Still later this correspondence became friendly and equivalent.

Key words: A.P. Chekov, A.M. Gorky, correspondence, teacher, pupil, literature, content, form.

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Paris metro as communicative space

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UDC 811.13 BBK 81.471.1-5

Vikulova L. G., Makarova I. V., Melekhina Y. A., Osipovich K. B.

The article is devoted to Paris metro and its communicative areas. The work presents the linguistic research, which reveals the role of the iconic metro stations names in the formation of the world national picture.

Key words: Paris metro, iconic name, axiological landmark, the cultural landscape of the capital.

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Cultural linguistics in the domain of plant names

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UDC 81-114.2 BBK 81.2-2

Alica Hurtová

Banská Bystrica, Slowakei

The submitted paper highlights the link between language and culture and the role of cultural knowledge in the lexicon. It deals with plant names regarding their motivation, which is frequently connected with cultural traditions and the use of plants, and introduces the classification of culturally conditioned plant names as well as illustrative examples in Germanic, Slavic and other languages.

Key words: plant names, motivation, usage, cultural tradition, cultural linguistics

CULTURAL LINGUISTICS AM BEISPIEL DER PFLANZENLEXIK

Der Beitrag betont die Verbindung zwischen Sprache und Kultur und die Rolle des kulturellen Wissens im Lexikon. Er beschäftigt sich mit Pflanzennamen in Bezug auf ihre Motivation, die vielfach mit kulturellen Traditionen und der konkreten Verwendung von Pflanzen zusammenhängt, und stellt die Klassifikation von kulturell bedingten Pflanzennamen sowie illustrative Beispiele in germanischen, slawischen und anderen Sprachen vor.

Schluesselwörter: Pflanzennamen, Motivation, Verwendung, kulturelle Tradition, Cultural Linguistics

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German chancellor’s Angela Merkel idiostyle (as seen in the example of New-Year messages)

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UDC 811.112.2 BBK 81.432.4

Merkurjewa V. B.

The article discusses eleven Chancellor’s New-Year greetings from the linguistic perspective from 2006 to 2016. Special attention is paid to the orator’s idiostyle peculiarities: crosscutting themes, reiterations: Arbeitslosigkeit, Ausländer, Europa, etc.; repetition of words with prefixes mit-, zusammen-, etc. The grammatical peculiarities of the Chancellor’s speech include superlative adjectives, personal pronouns, etc. Euphemisms stand out from the stylistic peculiarities; tautology, metaphors, antithesis, allusion and etc are also used. The politician’s New-Year messages are of affirmative character, notable for pompous language and are politically correct.

Keywords: New-Year message, A. Merkel, crosscutting theme, repetition, euphemism, personal pronoun, superlative adjective, metaphor, pompous language, affirmation.

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Linguistic status of cohesion and its interaction with other text categories

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UDC 81.00 BBK 81.432.1

Verbitskaya O. M.

In this article the author considers the category of cohesion in its conjunction and interaction with other textual categories. Also the category of cohesion on reasonable grounds is related to text’s general intentionality. In the function of initial postulate for practical analysis serves the statement about influence of interacting senses generated in text-forming process on their arrangement at the superficial level in the form of relevant text connections. On the other hand, the impact of specially chosen means of connection on the structure of expressed content is also taken into account. This piece of work possesses the practical value and topicality.

Keywords: cohesion; textual category, the author’s concept; text-forming potential; prospection; retrospection.

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Interview as a way to promote a product

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UDC 811.161.1 BBK 81.006

Kozlova E. A., Soboleva O. A.

The article deals with the identification of types and means of speech influence in the genre of advertising interview. It gives the analysis of advertising interviews with the heads of agro-industrial complex enterprises, according to it there are mainly persuasive strategies, including pragmatic and esthetic ones.

The keywords: speech influence; persuasion; textual advertising in mass media; advertising interview; pragmatic and esthetic means; self-presentation.

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Text genres of advertising and criteria of success

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UDC 811.161.1 BBK 81.006

Kozlova E. A., Malygina M. V.

The article deals with the criteria for the effectiveness of advertising by the examples of the texts in the newspaper «Презентация» in Kirov. It gives an experiment to interview opinions, the results of it show low efficiency of the genre “life story” and the necessity to follow logical order in advertising.

Keywords: speech influence; types and genres of advertising; criteria for the effectiveness of advertising

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Linguistic conceptualization of danger in the blogs of mountaineers

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UDC 81’272 BBK 81.0

Diterle E. V.

The article is devoted to the problem of linguistic conceptualization of danger: our task is to identify how the psychological and cognitive phenomenon – the experience of danger – is verbalized in the discourse of mountaineers. Based on the analysis of modern linguistic literature, the author draws a conclusion about the relevance of studying the problems of discourse in a situation of risk and danger. We consider the lexical, grammatical markers of the discourse of danger, raise the question of the role of paraverbal means of objectification of the phenomenon and outline the prospects for further research.

Key words: conceptualization, verbalization, blog, post, danger, risk, modus, discourse of mountaineers

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Advertizing slogan and linguistic creativity borders

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UDC 811.161.1 BBK 81.006

Kozlova E. A., Medvedeva Ju. V.

This article deals with some unexpected solutions to convert the advertising intent to the slogan by breaking ethical and esthetic components of the statement. It shows low efficiency of such language fragments for a certain part of potential buyers of a product or service. It describes the scientific experiment to prove the scientific hypothesis: it analyzes the opinions of youth students’ audience on the selected advertising material. It suggests the criteria of linguistic creativity to make fresh advertising, to save and even strengthen esthetics (artistry) of the expression.

Keywords: linguistic creativity, esthetics, advertising discourse; slogan; precedential language facts.

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