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Muryukina  E.V.

The main changes with their significant impact on modern media education in Russia occurred during the years of “perestroika” are examined in the article. They allowed expanding the methodological foundations of media pedagogy. Such a methodological basis transformation was based on the existing objective prerequisites: practical results were often ahead of the theoretical foundations; the USSR’s withdrawal from isolation in relation to Western studies. The changes laid down in the period of “perestroika” became the basis for modern media education in our country.

Key words: reforms, history, theoretical foundations, methodologic, USSR, media education, «perestroika».

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UDK 004:[316.3:008] BBK 74.58:73

Mikhaleva G.V.

The article deals with the problem of using audiovisual media texts about schools and universities in internet studies.  Analysis of Russian and foreign practical experience in implementing audiovisual media texts shows that media education ought to develop students’ habits of skepticism towards online content based on critical analysis of audiovisual texts.

Keywords: media education, media text, university, school, internet, audiovisual text, website, online content, “viral” video, media project.

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UDK 378.184 BBK 74.4

Chelysheva I.V.

The article discusses the risks of modern media space in the context of formation of inter-ethnic tolerance of modern youth. The author presents an analysis of the current socio-cultural situation in terms of using the possibilities of media education for the development of students’ inter-ethnic culture.

Keywords: inter-ethnic tolerance, students, media culture, media education, media text.

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UDC 004:[316.3:008] BBK 74.58:73 Ch 411

Chelysheva I.V.

The article discusses the media educational opportunities of audiovisual media texts on school and student topics. To this end, the article presents a review of scientific publications on the problem under study, the results of scientific papers on the methods and technology of media education. The analysis was based on the scientific works of Bazalgette, A. Silverblatt, U. Eco backed by the key concepts of media education: media agencies, media / mediatext categories, media technologies, media languages, media representations, media audiences.

The study presents practical aspects of organization of media education classes including literary-analytical, imitation-creative, theatrical-role-playing creative tasks on the material of audiovisual media texts on subjects of school and university.

Keywords: hermeneutic analysis, audiovisual media text, methods and technology of media education, students, schoolchildren.

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Katrich (Shahanskaya) A.J.

In this article using a comedy TV series “Fizruk” (“Рhysical education teacher”) (2014-2016) as an example is made the hermeneutical analysis of the specific Soviet audiovisual media text about a school and a higher education institution at media educational classes. TV series on the theme of school and higher education institution designed mainly for the youth audience have an entertaining character and low artistic value. Nevertheless,   they can be interesting for hermeneutic analysis in the student audience in historical, ideological, socio-cultural and other contexts.

Keywords: hermeneutical analysis, media education, student, school student, school, higher education institution, teacher, media text, TV series.

* This article is written within the framework of a study financially supported by the grant of the Russian Science Foundation (RSF). Project 17-18-01001 «School and university in the mirror of the Soviet, Russian and Western audiovisual media texts», performed at Rostov State University of Economics.

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Katrich  (Shahanskaya) A.J.

In this article using the cinema “Balamut” (“Troublemaker”) (1978) as an example is made the hermeneutical analysis of the specific Soviet audiovisual media text about a school and a higher education institution at media educational classes. The author adhered to the hermeneutical analysis methodology of the media texts developed by A. Silverblet [Silverblatt, 2001] and U. Eko [Eko, 2005], with the support of media education key concepts. Examples of creative tasks for realization in student’s audience are also given.

Keywords: media education, hermeneutical analysis, cinema, USSR, feature film, school, higher education institution, students.

* This article is written within the framework of a study financially supported by the grant of the Russian Science Foundation (RSF). Project № 17-18-01001 «School and university in the mirror of the Soviet, Russian and Western audiovisual media texts», performed at Rostov State University of Economics.

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