UDC 378.048.2 BBK 74.4
Vepreva T. B., Pechinkina O. V.
The authors consider the contents of foreign language candidate exam in postgraduate program and suggest a new structure and training for it in Northern (Arctic) federal university named after M.V. Lomonosov.
Key words: foreign language; postgraduate studies; candidate exam in foreign language; language competence.
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UDC 81.00 BBK 81.432.1
In this article the author considers the category of cohesion in its conjunction and interaction with other textual categories. Also the category of cohesion on reasonable grounds is related to text’s general intentionality. In the function of initial postulate for practical analysis serves the statement about influence of interacting senses generated in text-forming process on their arrangement at the superficial level in the form of relevant text connections. On the other hand, the impact of specially chosen means of connection on the structure of expressed content is also taken into account. This piece of work possesses the practical value and topicality.
Keywords: cohesion; textual category, the author’s concept; text-forming potential; prospection; retrospection.
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UDC 811.161.1 BBK 81.006
The article deals with the identification of types and means of speech influence in the genre of advertising interview. It gives the analysis of advertising interviews with the heads of agro-industrial complex enterprises, according to it there are mainly persuasive strategies, including pragmatic and esthetic ones.
The keywords: speech influence; persuasion; textual advertising in mass media; advertising interview; pragmatic and esthetic means; self-presentation.
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UDC 811.161.1 BBK 81.006
The article deals with the criteria for the effectiveness of advertising by the examples of the texts in the newspaper «Презентация» in Kirov. It gives an experiment to interview opinions, the results of it show low efficiency of the genre “life story” and the necessity to follow logical order in advertising.
Keywords: speech influence; types and genres of advertising; criteria for the effectiveness of advertising
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UDC 81’272 BBK 81.0
The article is devoted to the problem of linguistic conceptualization of danger: our task is to identify how the psychological and cognitive phenomenon – the experience of danger – is verbalized in the discourse of mountaineers. Based on the analysis of modern linguistic literature, the author draws a conclusion about the relevance of studying the problems of discourse in a situation of risk and danger. We consider the lexical, grammatical markers of the discourse of danger, raise the question of the role of paraverbal means of objectification of the phenomenon and outline the prospects for further research.
Key words: conceptualization, verbalization, blog, post, danger, risk, modus, discourse of mountaineers
UDC 811.161.1 BBK 81.006
Kozlova E. A., Medvedeva Ju. V.
This article deals with some unexpected solutions to convert the advertising intent to the slogan by breaking ethical and esthetic components of the statement. It shows low efficiency of such language fragments for a certain part of potential buyers of a product or service. It describes the scientific experiment to prove the scientific hypothesis: it analyzes the opinions of youth students’ audience on the selected advertising material. It suggests the criteria of linguistic creativity to make fresh advertising, to save and even strengthen esthetics (artistry) of the expression.
Keywords: linguistic creativity, esthetics, advertising discourse; slogan; precedential language facts.
UDC 811.13 BBK 81.471.1-51
The paper considers one of the genres publishing discourse – le prière d’insérer and represents a linguistic research, where the role of the annotations in the French publishing discourse and the main trends in writing abstracts to the books of different stylistic genres were discovered.
Key words: publishing discourse; prière d’insérer; French classics; modern writer; scientific publication.
UDC 81.23 BBK 81.006
Kozlova E. A., Kosterina D. S.
The article aims to reveal different ways of manipulation in advertising clips of non-state pension funds. The comparative analysis of advert texts is performed. A number of manipulation techniques used in the genre is revealed. The special emphasis is laid on interrupting logical connections. The authors call this technique as “logical disorientation” and find it extremely aggressive and highly hazardous for addressees’ psychology.
Key words: technologies of mass media; manipulation techniques; manipulation.
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E-mail: aleksa.93_93@list.ru
Place of study: Federal State Budget-Financed Establishment of Higher Professional Education «Vyatka state agricultural academy», Kirov, Russia
Post: Undergraduate of the 1 course, ЭЭм -110 group
Master’s programme: 38.04.01 ‒ Economics, profile: marketing
Scientific major: paper market, corporate income tax, market for non-state pension services
UDC 81.00 BBK 81.41.01.2973
This article is dedicated to the analysis of A.P.Chekhov’s spiritual-cultural views. They can be characterized by the grief in relation to atheism (religion), the truth (science), the beautiful (art), kindness (ethics), justice (policy) and unity (language).
Key words: A. P. Chekhov, spiritual culture, religion, science, art, morality, policy, language.
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