UDC 303.442.4+81-139 BBK 76.006.5+76.01
The article deals with modern news journalism. It gives the features of journalistic, advertising and PR information and their demarcation. It emphasizes the tendencies of mass media to transform the news into a newsbreak thereby forming public opinion which is necessary for “the initiator”.
Key words: information; features of information; journalism; advertising; PR; fact; news; newsbreak
E-mail: larissauchowa@mail.ru
Place of work: Federal State Budget-Financed Establishment of Higher Professional Education of the Yaroslavl State Pedagogical University named after K. D. Ushinsky, Yaroslavl, Russia
Post: associate professor of department of communication theory and advertisement
Academic degree: doctor of philologicalscience
Academic status: associate professor
Specialty from nomenclature of scientific specialties (Code of Higher Attestation Commission): 10.00.00 –Philological sciences
Scientific major: cognitive linguistics, rhetoric, standard of speech, genre studies, textual criticism, advertising and PR communication, massmedia discourse, cross-cultural communication
УДК 613.62 ББК 28.7
Мukharskiy P. O., Zarubina K. V.
The article deals with the study to reveal the health level among the students of our college in the relation with their tone of the autonomic nervous system. The question of this relationship is quite relevant as in the field of medicine, physiology, psychology and pedagogy. The students are often exposed to stress during the different tests and examinations and the knowledge of the biological and social adaptation to various conditions will help students cope with stress.
Key words: health level, autonomic tone, health of the students, vegetative (autonomic) nervous system.
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E–mail: ksulepidoptera@mail.ru
Place of work: Irkutsk College of Automobile Transport and Road Construction, Irkutsk, Russia
Occupation: the Teacher of ecology and biology
Place of work: Irkutsk College of Automobile Transport and Road Construction, Irkutsk, Russia
Occupation: the student, department of Professional training (architecture and construction: construction and operation of buildings and structures)
UDC 159.95 BBK 88.6
This article is the analysis of psychological and pedagogical literature which deals with the interpretation of the terms «intellect», «potential intellect», «intellectual abilities» through various views of scientists. A transition is being made to the conclusion that it is impossible to draw a distinguished boundary between separate mental processes, since this division is very conditional and so the mentality of the person represents integrity.
Key words: intellect; potential intellect; crystal intellect; intellectual abilities; cognitive process.
UDC 37.012.8 BBK 74.00
The ideas about values are directly related to education because the content of education is based on realization of social programs that function in the system of values. Cultural values are the factor which determines the regulation of a person’s behavior. The article is devoted to the study of formative mechanisms of senior student’s valuable orientations.
Key words: valuable orientations, cultural values, value system, formation of personality
E–mail: luchiknutkabestzyaba@mail.ru
Place of work: Irkutsk College of Automobile Transport and Road Construction, Irkutsk, Russia
Occupation: the Teacher of English language
E-mail: belta5@yandex.ru
Place of work: Lugansk university of V. Dal’, Lugansk, Ukraine
Post: assistant of the chair of pedagogy
Specialty from nomenclature of scientific specialties (Code of Higher Attestation Commission): 13.00.08 – Theory and methodology of professional education
Scientific major: cultural values formation, the activities of the class teacher in the comprehensive and vocational schools
UDC 656.7.081 BBK 39.5
Nikolajkin N. I., Starkov E. Yu., Klimov P. I.
The article considers the negative impact of a civil aircraft accident on the environment as one of the most important matters of aircraft exploitation. The authors propose to review and assess the impact on the base of the physical and chemical systems (FCS) and geotechnical systems (GTS) theories. In conclusion a methodology for reducing negative environmental impact of petroleum products spilled in an aviation accident is recommended.
Keywords: Civil Aviation; aircraft accident; environmental protection; physical and chemical systems; geotechnical systems, detoxification, carbon adsorption.