Категория: 5.9. Philology

Language and cultural identity: axiological aspect

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BBK 81.001 UDC 81’42

Kazydub N. N.

The article ponders the problem of interaction between cultural and language phenomena in the construction of communicative environment. The research puts forward the axiological parameter that functions as a systemic coordinator of  contacting cognitive models, language representations and communicative styles. The goal of the article consists in positioning axiological experience as the key parameter of cultural identity and in the systemic description of language signs that activate value concepts in discourse practices.

Key words: cultural identity, axiologeme, axiological motive, axiological experience, cognitive model, language representation, co-adaptive strategies, communicative style, cooperative interaction.

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On the proverbial picture of the world

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UDC 81.00 BBK 81.41.01.2973

Danilenko V. P.

В основе пословичной картины мира, как и любой другой, лежит универсальная модель универсума, которая включает в себя физическую природу, живую природу, психику и культуру. Своеобразие этой картины мира состоит в реалистической форме отображения данной модели с помощью народных изречений.

Ключевые слова: картина мира, философская картина мира, пословичная картина мира, фольклор, пословица, русские пословицы.

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Paradoxical nature of communicative failure as the key to communicative success (based on author’s TV programs)

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UDC 81’42 BBK 81.055.1

Mochalova T. G.

The article puts an emphasis on the theoretical points of media discourse, communicative strategies and communicative tactics, deals with features of a communicative failure. The study provides examples of communicative strategies based on author’s TV programs and targeted at conflict as a paradoxical result of communicative success.

Key words: communicative strategies, communicative tactics, communicative success, communicative failure.

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The monuments of cultural heritage of France and their representation in the printed guide

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UDC 811.13 BBK 81.471.1

Ablyazova A. R.

The article is devoted to the monuments of the cultural heritage of France and their representation in a printed guide. The establishment of the World Heritage List and the involvement of France in UNESCO are shown. An analysis of the presentation of monuments on the basis of the printed guide and the official site of UNESCO was made.

Key words: monuments of cultural heritage, UNESCO, guide, tourist discourse, French heritage, cultural object.

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The problems of morality in the works of D. Sultimov (comment on the book “Sagay erkhe” ‘Dictates of time’)

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UDC 82 (571.54) BBK 83.3(2Рос.Бур)

Sodnomov S. Ts.

The article is devoted to the analysis of the novelette by D. Sultimov “Sagai Erkhe” ‘Dictates of Time’, which raises one of the most important problems – the problem of morality. The author shows the intergenerational relationship on basis of deep knowledge of customs and traditions of the Buryats.

Keywords: contemporary literature, moral and philosophical problems, traditional culture.

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The problem of the relationship between the younger and older generations in the novel by D. Sultimov «Sagai erhe ‘The call of the time’»

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UDC 82 (571.54) BBK 83.3(2Рос.Бур)

Sodnomov S. Ts.

The article is devoted to the analysis of the novel by D. Sultimov «Sagai Erche ‘The Call of The Time ‘», in which one of the most important problems is raised – the problem of the relationship between the younger and older generations. The relationship in the family between parents and children influences the way the person will treat other people in the future, the choice of moral principles and the decision what will be the most important and holiest for him. In the conditions of a multinational republic, the most important stabilizing factor is national culture. It is the basis of interethnic communication, a fount of wisdom, a store of pedagogical thought and moral health.

Key words: relationship between the younger and older generations, customs and traditions, respect, understanding, family, national culture.

Д. Н. СУЛЬТИМОВАЙ «САГАЙ ЭРХЭ» ГЭҺЭН ТУУЖА ДОТОР ЭСЭГЭ ҮРИНЭРЭЙ ДУНДЫН ХАРИЛСААНАЙ АСУУДАЛНУУД

Ниитэтэлэл соо Д. Сультимовай «Сагай эрхэ» гэһэн туужа дотор эсэгэ үринэрэй дундын харилсаанай асуудалнууд харуулагдаhаниие шүүмжэлэгдэнэ. Буряад арадай мүнөө үеын байдал, арадаймнай заншал, соёл, ёhо энэ туужа дотор харуулагдаһаниинь тэмдэглэгдэнэ.

Тулгалха үгэнүүд: туужа, эсэгэ үринэрэй харилсаан, заншал, соёл, ёhо, мүнөө үеын байдал.

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On fairy-tales view of the world

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UDC 81.00 BBK 81.41.01.2973

Danilenko V. P.

The base of the fairy-tales world image as well as another one consists of the universal model of the universe, which includes psychical nature, biological nature, psychics and culture. The singularity of this view of the world consists in the fact it reflects the universe in a fantastic form with the help of texts, in which good always wins evil.

Key words: view of the world, fairy-tales view of the world, mythological world image, folklore, fairy-tales, Russian folklore fairy-tales.

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English-russian translation of sсreenplays (based on the scripts to S. Daldry’s and T. Hooper’s films)

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UDC 811.11 BBK 81.432.1

Gorshkova O. S.

The article represents a synopsis of the findings on the structural-grammatical transformations and the linguistic features of the scripts to S. Daldry’s and T. Hooper’s films. The paper also tackles the nature of such notions as discourse and film discourse, which proves relevant for determining the structural changes taking place within the process of scripts translation.

Keywords: film discourse; lexical and syntactic transformation; translation; script; screenplay.

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The history of greeting cards

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UDC 811.13 BBK 81.471.1

Vikulova L. G., Pyatnitskaya A. E.

The article is devoted to the history of postcards as a phatic communication. The formation of the genre of greeting cards is shown. It is proved that postcard as a phenomenon of social and cultural area allows a person to enter the process of identification within a special sociocultural space.

Keywords: mediated phatic communication, post card, greeting card, post crossing.

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Jesus [Christ] as the main representative of the religious concept «Weihnachten»

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UDC 81-119 BBK 81.2-3

Stepanenko V. A., Kuznetsova E. V.

The article is devoted to the study of the semantic field «Weihnachten» and the description of the main representative of the religious concept «Weihnachten», in whose name the confrontation between Catholicism and Protestantism has been reflected for centuries.

Key words: Jesus [Christus], Weihnachten, Jesuskind, Christuskind, Christkind. 

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