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Hypnotic metaphor as an effective lexical tool in professional business discourse

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Racheev N. O.

Kozlova E. A.

The article is devoted to the issues of speech influence and interaction, namely the metaphorical conceptualization of reality and the hypnotic potential of а metaphor in professional business discourse. The review of the literature is devoted to metaphors in psychology and linguistics. The experiment of metaphor application in the sphere of small business management is described. The authors come to the conclusion about the effectiveness of hypnotic metaphor usage in management.

Keywords: linguistic manipulation, hypnotic metaphor, human resources management, communication efficiency, persuasive discourse, hypnosis, trance.

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Racheev Nikita Olegovich

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e-mail: nikita@seemsemena.ru

Place of study: State Federal-Funded Educational Institution of Higher Professional Training «Vyatka State Agricultural Academy», Kirov, Russia

Status: Graduate student of agronomy faculty of Vyatka State Agricultural Academy, major “Agronomy” – “Soil microbiology”

Federal government policy in the field of prevention of suicides

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Sidorova E. Z.

Anti-suicidal state policy refers to the purposeful activities of state and local self-government bodies aimed at combating suicide. One of the levels of state policy in the field of suicide prevention is the Federal level. State policy is manifested in the adopted and implemented legal acts. Analysis of a number of Federal documents aimed at combating suicides showed that many issues at the national level in this area are still not resolved.

Key words: suicide; suicidal behavior; suicide prevention; anti-suicidal measures; suicide prevention levels.

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Peculiarities of translation of german eponymous geological terms

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Ostrikova G. N.

Kravchenko N. V.

The article is devoted to peculiarities of translation of eponymous terms. The study aims at giving an overview of common translation techniques for German eponymous geological terms and the problems occurring during their translation. The authors also give recommendations for effective translation of eponyms.

Keywords: geological terminology, eponyms, translation of eponyms.

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Kravchenko Nina Vladimirovna

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e-mail: ninakravch@mail.ru

Place of work: Private Educational Institution «English School», Rostov-on-Don, Russia

Post: English teacher

Place of study: Federal State Budget Educational Institution of Higher Education «Don State Technical University», Rostov-on-Don, Russia

Status: 5th year full-time student majoring in Translation Studies at Don State Technical University

Scientific major: eponyms, pragmalinguistics

Important publications:

  1. Kravchenko N. V., Ostrikova G. N. Osobennosti obrazovanija i struktury geologicheskih jeponimov [Tekst] / N. V. Kravchenko, G. N. Ostrikova // NOVAJa NAUKA KAK REZUL”TAT INNOVACIONNOGO RAZVITIJa OBShhESTVA sbornik statej Mezhdunarodnoj nauchno-prakticheskoj konferencii: v 17 chastjah. 2017. S. 14−17.
  2. Kravchenko N. V. Pragmastilisticheskij analiz publichnoj rechi [Tekst] / N. V. Kravchenko // Put’ v nauku. Materialy Vserossijskoj konferencii studentov, aspirantov i molodyh uchjonyh. 2016. S. 700–703.

Ostrikova Galina Nikolaevna

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e-mail: galina-ostrikova@rambler.ru

Place of work: Federal State Budget Educational Institution of Higher Education «Don State Technical University», Rostov-on-Don, Russia

Academic degree: Doctor of Philology

Academic status:  Associate professor

Post: professor of Scientific and Technical Translation and Professional Communication Department

Specialty from nomenclature of scientific specialties (Code of Higher Attestation Commission):  10.02.04 – Germanic languages, 10.02.19 – theory of language

Scientific major: theory of language, German studies

Important publications:

  1. Ostrikova G.N. Specifika funkcionirovanija jenantiosemichnyh ustojchivyh sintaksicheskih struktur [Tekst] / G. N. Ostrikova // Voprosy kognitivnoj lingvistiki. 2017. №3 S. 148-154. DOI: 10.20916/1812-3228-2017-3-148-154.
  2. Ostrikova Galina N. „Über den Gegensinn phraseologischer Einheiten“. In: Deutsch als Bindeglied zwischen Inlands- und Auslandsgermanistik [Текст] / Galina N. Ostrikova // Beiträge zu den 23. GeSuS-Linguistik-Tagen in Sankt Petersburg, 22.–24. Juni 2015 Hrsg. Sergej Nefedov, Ljubov Grigorieva, Bettina Bock. Sprache und Sprachen in Forschung und Anwendung. 2017. Band 5. Hamburg: Verlag Dr. Kovač. S. 347–353.
  3. Ostrikova G.N. Kommunikemy s protivopolozhnymi znachenijami v nemeckom jazyke [Tekst] / G. N. Ostrikova // Vestnik Tomskogo gosudarstvennogo universiteta. Filologija. 2013. №4 (24). S. 26–35.
  4. Ostrikova G.N. O javlenii jenantiosemii v sovremennoj leksikograficheskoj praktike [Tekst] / G. N. Ostrikova // Vestnik Moskovskogo gosudarstvennogo lingvisticheskogo universiteta. Ser. Jazykoznanie i literaturovedenie. 2015. №20 (731) S. 463–468.

Teaching expressive reading of lyric poems to young learners at literary reading lessons in primary school

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Sodnomov S. Ts.

Nowadays, few or almost no methodological works or recommendations on organizing Buryat language lessons or Buryat language literary reading in primary school have been published. The international informational and analytical journal “Crede Experto: transport, society, education, language” is the only one where a primary school teacher working in a Buryat school, a Buryat language and literature teacher can find recommendations in the Buryat language.

This article was written upon the teachers’ request, so it is practice oriented. The article deals with the specifics of teaching the expressive reading of lyric poems to young learners at literary reading lessons in the Buryat language in the Buryat school.

Keywords: literary development in the Buryat language, the development of oral speech of young learners, expressive reading, speech rhythm, keyword, reader’s emotion, artistic sense, poetic sense, expressive means of oral speech.

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About some specifics of teaching russian as a foreign language to adults in non-formal education

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Zankova A. A.

The article views some peculiarities of teaching foreign languages to adults in non-formal education, as well as the difficulties that language instructors encounter teaching Russian as a foreign language. The author distinguishes the significant aspects that should be taken into consideration in order to teach adult learners effectively in non-formal education.

Keywords: non-formal education, andragogy, adult learners, Russian as a foreign language (RFL).

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Media education in Russia: current trends (2018-2020)

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Salny R. V.

The paper analyzes the studies in the field of media education during the 2018-2020 period. The main modern tendencies and theoretical approaches in media education outlined for the past few years are identified and presented in the paper. An attempt is made to find interdisciplinary foundations for their synthesis.

Key words: media education, model, media technologies, media criticism, language of media, concepts of media.

* This paper was written with the financial support of the Russian Foundation for Basic Research (RFBR) as part of research project No. 18-013-00022 “Mass Media Education in the CIS Countries (1992-2020)”, carried out at the Rostov State University of Economics.

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On the transformation and development of chinese international education under the “Belt and road” initiative

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Wang Xuejiao

Today ’s world political and economic landscape has undergone profound changes. The “Belt and Road” initiative has followed the trend of the times. The construction of the “Belt and Road” requires a large number of “Chinese + professional” talents with an international perspective. This puts forward new requirements for the development of Chinese international education in the new period. Chinese international education needs transformation and development to meet the needs of the “Belt and Road” construction.

Keywords: One Belt One Road, Times background, Chinese international education, Chinese + major, transformation, development.

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