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Functions of quotations in english advertising texts

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DOI 10.51955/2312-1327_2022_3_98

Svetlana S. Rogovtsova

Elena A. Pavlenko

Abstract. The article considers the functions of quotations in English printed advertising texts. It provides a summary of Russian and foreign scientists’ works on intertextuality, precedence and precedent phenomena, quotation and its functions, and the features of advertising texts. Advertisement is characterized by brevity, and advertisers resort to various linguistic means, in particular, to quotations, which, due to their complexity, make it possible to express more in fewer words. A new structural type of quotations, fake quotations, is observed; such quotations belong to fictional authors. The study reveals the frequency, sources, and structural characteristics of quotations in advertising texts through intertextual and contextual analysis. In total, six functions of quotations are identified: persuasive, ludic, image-forming, attractive, informative, and delimitative. Persuasive, ludic, and attractive functions occur in advertising text more frequently. The results of the study prove the importance of quotations in order to make advertising texts more impressive and increase the potential marketability of the product.

Keywords: quotation, advertisement, intertextuality, precedence, types of quotation.

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Pavlenko Elena Alexandrovna

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E–mail: eapavlenko@inbox.ru

Place of work: Saint Petersburg University

Academic degree: Candidate of Philology

Academic status: Senior Lecturor

Post: senior lecturor of Department of English philology and translation

Specialty from nomenclature of scientific specialties (Code of Higher Attestation Commission): 10.02.04 – Germanic languages

Scientific major: intertextuality, discourse analysis, translation analysis.

Important publications:

  1. Pavlenko E. A. Functioning of allusions in English mass culture (a study of titles of cartoons) / E. A. Pavlenko, E. K. Vyunova, T. V. Kuraleva // Baltic Humanitarian Journal. 2021. vol. 10, no.3 (36), pp. 317-320.
  2. Pavlenko E. A. Specific features of functioning of allusive names (a study of L.J.Brown’s novels “The Cat who…”) // Baltic Humanitarian Journal. 2018. vol. 7, no.4 (25), pp. 88-90.

Graphic marking of art discourse: pragmatic features (on the material of the english language)

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DOI 10.51955/23121327_2022_3_87

Ekaterina V. Miletova

Abstract. The article is devoted to the analysis of the actualization of graphic means in the art discourse; the author focuses on the recurrent use of italics in thematic texts on art. The research material is English-language texts published in The Artist magazine, aimed at professional artists. The author emphasizes the pragmatic potential of graphic means in art discourse; it is aimed at drawing the addressee’s attention to significant pieces of information in the sphere of professional interaction between artists. The results of the research indicate the most common cases of italics’ usage in the communication of artists. Taking into account the semantic and pragmatic features of this corpus of linguistic units, we have identified the following lexical groups: 1) proper names (the name of the artist, the title of the work, the name of the museum, the title of the exhibition, etc.); 2) professional vocabulary (techniques and methods of painting, terms and their definitions, foreign words). Each presented group has its own frequency indicator within the analyzed sample.

Key words: art discourse, discursive markers, sign system, professional communication of artists, graphic means, italics, text, English.

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Miletova Ekaterina Vladimirovna

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E–mail: katemiletova@rambler.ru

Place of work: Federal State Budget Educational Institution of Higher Education «Pyatigorsk State University», Pyatigorsk, Russia

Academic degree:  Candidate of Philological Sciences

Post: Associate Professor of the Chair of English Language and Professional Communication.

Specialty from nomenclature of scientific specialties (Code of Higher Attestation Commission): 10.02.04 – Germanic languages

Scientific major: cognitive linguistics, terminology, discourse theory, different aspects of the professional communication language studies.

Important publications:

  1. Miletova E. V. The experience of frame modeling of the English-language art discourse: an aspect of evaluation // Bulletin of Higher Education Institutions. The North Caucasus Region. Social Sciences. 2013. no. 4 (176). pp. 110-115.
  2. Miletova E. V. Terms-adjectives in modern English-language art discourse // Bulletin of Chelyabinsk State University. 2013. no. 31 (322). pp. 143-146.
  3. Alimuradov O. A. Metaphorical models verbalized with the participation of adjectives and implemented in modern English-language art discourse / O. A. Alimuradov, V. Miletova // Issues of Cognitive Linguistics. 2013. no. 4 (37). pp. 51-60.
  4. Litvishko O. Structural particularities of terminological system of international law (based on ILO conventions) / O. Litvishko, E. Miletova // The European Proceedings of Social & Behavioral Sciences. Vol. LVIII – SCTCMG 2018. P. 2324-2335. DOI: https://dx.doi.org/10.15405/epsbs.2019.03.02.268.
  5. Miletova E. V. Structural features of the terms of the sphere of religion (based on the English language material) // Philological Sciences. Scientific Essays of Higher Education. 2019. no. 1. pp. 43-46.
  6. Miletova E. V. Comparative analysis of structural and semantic features of terminological units of professionally-oriented discourse (based on the English language material) / E. V. Miletova, O. M. Litvishko // Philology and Human. 2021. no. 1. pp. 49-67.

Historic person in digital format: MONLOE corpora

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DOI 10.51955/23121327_2022_3_154

Valeriya A. Rayskina

Abstract. This article offers a complex description of various research and analysis possibilities of project MONLOE – innovative digitalized multifunctional  platform composed of texts, documents, and other types of information, devoted to a historical person Michel Montaigne. The research is conducted in the field of corpus and diachronic linguistics, that satisfy modern challenges of the humanities, and that deals with growing trends of digitalization (numérisation), development of search tools and automatic analysis engines. Our particular interest to the project MONLOE is explained by its goals (to systematize and to digitalize a big data of texts) and also by its perspectives (to preserve and de reconstruct the XVIth century documents, archives, manuscripts, to upgrade search and auto-analysis tools). In detail we`ve presented search requests and formulas, various demonstration modes, and analytic possibilities in the six corpora – components of MONLOE: literary texts corpora, fac-similés corpora, Bordeaux edition, documents corpora, multimedia platform, and interactive library model.

Keywords: corpus linguistics, corpus-based analyses, corpora, automatic search, manuscript, TXM, MonLOE, Michel Montaigne.

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Author’s fairy tale for adults in hessian dialect

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DOI 10.51955/23121327_2022_3_74

Vera B. Merkuryeva

Natal’ya S. Novolodskaya

Anna L. Shadrina

Abstract. The article is devoted to the author’s fairy tale for adults in dialect. The authors of the article aim to present and study in this fairy tale discourse the coexistence, mutual influence and joint functioning of the Hessian dialect and the literary German language.  The research material is a fairy tale for adults by Frank Fodderwestje “Dornrösjche un de böse Froschkönisch…”, written by him in the Hessian dialect. The Hessian dialect dominates the fairy tale, and the German literary language clarifies the meaning of dialect words.  The author of the fairy tale includes literary German in the narrative only in cases that are particularly difficult to understand.  The local connectedness of the fairy-tale discourse with the Hessian territory is overcome thanks to literary words, and the fairy tale becomes accessible to all German-speaking readers. Thus, the author of the fairy tale seeks to attract as many readers as possible, including those who do not speak the Hessian dialect.

Keywords: dialect, literary language, fairy-tale discourse, author’s fairy tale, humorous effect.

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Shadrina Anna Leonidovna

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E–mail: ana.sh4drina@yandex.ru

Place of study: Irkutsk State University, Irkutsk, Russia

Status:  post-graduate student of the Department of Romano-Germanic Philology

Scientific major: fairy tale discourse, film discourse, secondary text, German stylistics

  1. Important publications:
    Merkuryeva V. Complex Text Analysis of German Fairytale Screen Adaptations (In the Context of Media Education Principles and Objectives) / V. B. Merkurieva, A. L. Shadrina // Media Education (Mediaobrazovanie). – 2020. – 60(1). – Pp. 144-153. 
  2. Merkurieva V. B. Language features of German-language screenings of the Grimm brothers’ tales / V. B. Merkurieva, A. L. Shadrina // Crede Experto: transport, society, education, language. – 2017. – 3. – Pp. 66-79.

Control of evaluating non-conforming products based on statistical methods

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DOI 10.51955/2312-1327_2022_3_33

Nikolai S. Khersonsky

Ludmila G. Bolshedvorskaya

Abstract. The purpose of this work is to determine the practical applicability of statistical methods for assessing the compliance of manufactured products with the requirements of regulatory documentation and substantiating the feasibility of strategic planning of their production range. The advantage of this study is the development of a universal algorithm for the system of applying statistical methods to control nonconforming products and reduce the number of defects caused by known and little-known causes. The reliability of the conclusions obtained is due to the results of experiments carried out as part of the technological process, the objects of which were cylindrical parts made by pressing from materials of various physical and chemical composition used in various industries: aviation, mechanical engineering, shipbuilding, defense, etc. 

Key words: statistical methods, quality of components, nonconforming products, requirements of regulatory documentation, flight safety.

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Logic-probabilistic modeling of hazardous situations in the investigation of aviation events

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DOI 10.51955/2312-1327_2022_3_6

Anatoly G. Guziy

Dmitry A. Shiryaev

Abstract. The article presents an original formalizable logical-probabilistic model for the development of hazardous situations in flight, the use of which contributes to the deepening of the analysis of flight safety as a state of the air transport system, covering all its components and interfaces directly or indirectly involved, the current state of which determines the risk of an accident in each specific flight.

It is shown that the effectiveness of measures to reduce the risk of aviation accidents (prevention of aviation events) within the framework of the civil aircraft flight safety management system is largely determined by the level of organization, depth and quality of the investigation of aviation events.

The developed model is essential for organizing the collection of data and recording the results of aviation events investigation, as well as hazard and risk factors that pose a threat to the safety of civil aircraft flights. It allows you to implement a systematic approach to the investigation of aviation accidents, aviation incidents and their prerequisites, providing coverage of all directly or indirectly involved components of the air transport system and interfaces, the current state of which determines the risk of an accident in each particular flight.

The collection and registration of the results of the investigation of aviation events, data on hazard and risk factors for flight safety within the framework of the state system for managing the safety of civil aircraft flights on the basis of the developed model contributes to the fulfillment of the requirements of international and national legislation by all participants in the flight safety management process.

Key words: flight safety, dangerous situations, hazard factors, accident prevention factors, probability of development of a dangerous flight situation, investigation of aviation events.

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